How far is the enterprise marketing in the website construction

More and more enterprises have Web sites, but most of the corporate web site in the role of marketing still not play out, corporate web site in the domestic development from a technical perspective has undergone two major stages of development:

The first stage is to static HTML as the representative of the Enterprise website construction, enterprise website construction in meeting enterprise information and product information simple display function, this stage enterprise website maintenance difficulties, the site can not withstand a large number of products, site construction purposes simple.

The second stage is based on ASP Dynamic Web page Technology rapid popularization of the development of enterprise Web site construction phase, from this stage the development of corporate Web site mainly reflected in the development of technological innovation, a large number of corporate Web sites using dynamic database technology, to achieve rapid construction of enterprises and meet the needs of daily maintenance convenience, And at this stage also emerged more enterprises to build the station system, the emergence of more templates to build the business model of the station.

In the experience of the development of Web site construction technology, the site's marketing function more and more attention, no matter what technology we use, the only one, is to increase the site's customers, the site must have a certain degree of marketing to meet the business needs of the website marketing. The marketing website construction is completely from the network marketing angle construction, through the Internet technology, will enterprise's product, the service and the information, uses the webpage form to the search engine to submit, and gradually obtains the good user traffic in the search engine the virtual business platform.

Enterprise website is an integrated network marketing tool, is to provide support for business operations, therefore, the so-called network marketing-oriented web site construction, mainly refers to the following characteristics of the site:

First of all, the basic guiding ideology of the site is characterized by a clear purpose;

Secondly, in the site function, not only to ensure that the basic functions of the site in the technology, but also to have the Web site marketing functions, the Web site's network marketing function is the ultimate guarantee of network marketing effect;

Third, in the site optimization design, not only to be suitable for search engine retrieval, but also for users to obtain information and services through the site, and site maintenance is more convenient. This kind of characteristic website can exert the biggest effect for the network marketing.

This kind of marketing enterprise website compared with the traditional website, has its incomparable superiority.

1, the site is no longer a device, but the enterprise marketing good help, is the enterprise's super salesman, and do not commission oh;

2, the quality of the site content, constantly updated, rather than static, forever a face;

3, the Web site from the traditional corporate web site stereotyped mode, gives the enterprise website with new life, not only is the enterprise's image demonstration platform, is also the enterprise marketing platform, greatly enhances the enterprise in the market competitive power, to the market change is more direct, the decision-making basis is more refined, compared with the traditional four media, Marketing value is very high.

4, marketing-oriented web site allows customers to obtain a good browsing experience, customers like to browse the experience of a good site to get information. Marketing-oriented web site to the fastest and most convenient to customers need product information and contact methods to customers, minimize the loss of customers.

Therefore, marketing-oriented enterprise website construction is a revolution in corporate website construction, most enterprises need to marketing the site. Therefore, Web site building is not the pursuit of the gorgeous web site has affected the marketing effect, the site to achieve user-friendly browsing, in line with the characteristics of search marketing, the purpose is to obtain business opportunities through the site and promote the role of corporate visibility.

Network promotion is the core of network marketing, in the whole network marketing input is not suitable in the site construction investment is too large or only into the site construction, should put into the network marketing funds used to the blade, only through appropriate effective network promotion to get good network marketing effect. Company bosses, come on, join the real network marketing.