How Facebook formed the Social empire

"Facebook is an application family." (Facebook is a accessibility of apps.) When Zuckerberg spoke at the Facebook F8 conference this year, many people realised that Facebook is not just a social networking site. Today's Facebook is more accurately defined as a social conglomerate based on sharing and communication, and the English counterpart is conglomerate.

What is an enterprise group? With one or more powerful business and the company composed of each other in assets, capital, technology, there are many links and independent of a comprehensive modern enterprise. This is undoubtedly the best interpretation of Facebook today. Multiple interconnected and relatively independent business entities build a social empire that dominates most of the world's markets.

Facebook social Empire

Each of the Facebook group's businesses has a huge audience of users in every business of the Facebook group.
Take a look at this year's Facebook developer conference F8. Behind Zuckerberg's left and right are Facebook groups, Whastapp, Facebook, Facebook Messenger and Instagram. Five social applications are interrelated and relatively independent.

This is a well-deserved social empire, and no company has the strength to challenge Facebook in this field. Might as well look at their fearsome active user base. The Facebook group has 700 million people (features just spun out last November), WHATSAPP 700 million people, Facebook 1.4 billion, Messenger 600 million and Instagram 300 million. Any single application can be one of the world's largest social behemoths. And these are all Facebook apps.

In addition to its strong presence in social networking, Facebook also has two trump cards, mobile application development service provider parse and virtual reality device provider Oculus. Oculus is a layout-style acquisition of Facebook for future social networking, while parse is the cornerstone of Facebook's platform strategy.

Zuckerberg's social empire began to form in 2012. Facebook, which had bought 1 billion of billions of dollars to buy Instagram before the IPO, was later proved to be a highly cost-effective smart deal. In 2013, Facebook bought the application development service, parse, with a rumored acquisition cost of only 85 million dollars. The value of the acquisition may have been overlooked for a long time, but it is the mainstay of the business that Facebook relies heavily on.

2014 Zuckerberg's two acquisitions again shocked the industry. 19 billion dollars to acquire WHATSAPP,20 billion to buy Oculus Rift. The four acquisitions created a solid foundation for Zuckerberg's social empire. Don't forget, Facebook has also offered to burn apps after a 3 billion-dollar takeover, just Snapchat.

Continue to maintain Facebook's central position in the social arena, acquiring new businesses that could threaten Facebook in specific areas, and acquisitions to expand the boundaries of Facebook's business and meet Zackerberg's strategy. This is the way Facebook group is built. In fact, with the exception of the Chinese market, which Zuckerberg has consistently been able to keep in touch (as in Kafka's Castle), Facebook has almost dominated the social networking markets of all the countries in the world.

and the center of all this is sharing and communication. The basis of social interaction is sharing and interacting, and Facebook wants to be the user's first share choice, and no matter what way you share it, Facebook wants you to open the app, even if it's not Facebook itself.

When you're in the sights of Venice and the Cinque Terre like Zuckerberg, you can't help but want to share. Then you can choose to upload social sharing (Facebook, Instagram), or share it with your friends (WhatsApp, Messenger, Group), choose to share photos, or share video sharing, Can even through Oculus virtual reality equipment to do immersive. And it's all within Facebook's social empire.

Platform Strategy Acquisition Parse

Whatever way you share it, it's on Facebook's social map.
Every behemoth has its own platform dream, and Facebook is certainly no exception. Zuckerberg, who admires Mr. Jobs from the heart, has a strong platform ambition. The acquisition of application development services Parse was his 2013 low-key but extremely important layout.

Every year, the Facebook F8 Congress is a platform strategy that will further promote Zuckerberg's implementation. In fact, the F8 conference in 2014 had been interrupted for three years before it was reinstated. This may mean that Mr Zuckerberg believes Facebook has a mature platform for setting up from last year. Coincidentally, this is also the time after Facebook acquired parse.

Compared with Apple, Google and Microsoft, the three platforms, Facebook does not have its own hardware and software combination of systems, their several smartphone strategy repeatedly hit, Facebook phones and desktops are not accepted by the market. But Facebook also has the necessary ingredients for a successful platform: a huge user base, a broad development community, good development support, and a mature revenue model. This provides a solid support for Zuckerberg's social platform.

Facebook's huge user base is clearly beyond the reach of all developers, and the Facebook group may be close to 2 billion people in terms of user base, even more than the size of Apple and Microsoft's users. In fact, even without its own operating system and hardware, Facebook is the most frequently used application on all smartphones and tablets. That is why more than 90% of the popular apps in the US are now integrated with Facebook.

In these conditions, Facebook parse, the mobile development backend provider, acquired in 2013, played a crucial role. Although the acquisition is not as eye-catching as Instagram and WhatsApp, it is an essential part of the Zackerberg strategy. With Parse,facebook mobile developers only need to focus on the user experience, profit model and other front-end elements, almost all back-end work can be handed over to parse to complete.

Parse is not only an important tool for Facebook to tap current developers, but also a tool for Facebook to develop its business. Including intelligent home of the Internet is clearly the hottest area in the next few years, Apple, Google, Samsung and other companies in the focus of the field. Facebook is clearly not willing to miss the future gold market. It is in this area that they have previously acquired Wit.ai and other start-up companies to prepare.

With Parse's software development tools, Facebook can also pull applications developers from smart homes into their own camps, including existing smart garage doors and smoke detectors. Like Apple and Google, Facebook is playing the role of a data platform that connects wearable and smart home application data to its social network.

Last year's F8 Congress raised three important agendas: Build helps developers create mobile apps, grow help them get users, monetize help them gain revenue through FB mobile advertising platforms and payment platforms. These are based on Facebook's main application platform. The parse offer is an important tool for Facebook to attract developers.

Messenger builds global version of micro-mail

Messenger tries to incorporate electrical quotient into social networks messenger attempts to integrate electric business relations into social networks
Messenger, originally a Facebook feature, was spun off by Facebook last year. This is seen as a reference for Facebook's rapid rise in the use of SMS and micro-letters in Asia. And the spin-off brought to Messenger is faster growth and more opportunities for development.

According to GlobalWebIndex, a third-party market, the number of Messenger users grew by 50% last year, and Faceboook's own application grew by 23%, even more than the WhatsApp 34%. Facebook's own data show that the current Messenger day active users up to 600 million people, accounting for more than 10% of the global VoIP network voice calls.

Mike Isaac, the New York Times reporter, Maik Issac that Asian text messaging applications are at least as advanced as the US for several light-years. This may mean the expansion of messaging applications into a platform for social, service, and content. Both line and micro-letters have been successful in this regard. As opposed to simply winning the WhatsApp, the Facebook-based Messenger is clearly the most suitable product for the mobile content and service platform in Zuckerberg's hands.

This is the most important thing he has announced this year F8. Messenger will upgrade from a simple communication application to a content and service platform. On the one hand, based on Third-party utilities, users can create and share interesting videos, animated GIF, and more in Messenger. The first batch of Third-party applications included sports content maker ESPN, weather service provider TWC, and more than 40 developers of interesting cameras and video applications.

In addition, this type of content shared in Chat can also enjoy a direct access to recommended downloads. Click on the button below to enter the App store to download, and Facebook is using its own app referral system to bypass Apple or Google App Store recommendations. This means that developers working with Facebook can quickly get a huge amount of users, just as the Facebook site user Shared features open graph achieved.

The Messenger upgrade service platform is more like the corporate public number on microblogs and micro-letters. In the past, consumers will receive email receipt and courier number after purchase, and pre-sales consultation and after-sale service are more through the website, telephone and e-mail. Zuckerberg wants the entire process to be done through the Messenger platform.

According to Zuckerberg's idea, the future users can buy goods directly in Messenger received messages in the form of electronic receipts, courier number, consulting and customer service can also be directly through the application to complete. After dominating the user's social relationships, Mr Zuckerberg wants to incorporate their electrical quotient into his social empire.

Given the fact that micro-mail and line users are mostly in the Asian region, overseas market corporate networks are just beginning, and U.S. and global users are more accustomed to using Messenger. So transforming messenger around the world, replicating a micro-credit success model, is a perfectly viable and business-wide initiative.

But Zuckerberg's ambitions are not limited to that. After dominating social photos through Facebook and Instagram, he also wants to extend his tentacles into Google's YouTube video. This is the "video embedding" feature announced at the F8 conference. With this new feature, Facebook videos can be easily used on other sites without having to go through YouTube before.

From the perspective of users and traffic, Facebook is actually one of the Giants in the field of online video. With a huge user base and sharing stickiness, the number of streaming media broadcasts on Facebook has reached 3 billion times a day. By moving into the video arena on such a scale, it can be expected that YouTube will feel more pressure from Facebook in the future, especially in terms of advertising revenue.

In essence, Facebook today is a social group based on the core functions of sharing and communication. After several major acquisitions and business splits over the past three years, Mr. Zuckerberg has set up a modern conglomerate that is rarely seen in the tech industry and attracts a huge number of developers with huge users, development support and revenue prospects.

Facebook doesn't really need to be a mobile system because, from the platform's appeal, its social group is no less inferior to Apple and Google's operating system. In the Mobile world, Facebook can be a cross-platform, ubiquitous social platform. Of course, except for the Chinese castle that Zuckerberg never entered.