How to analyze a competitor's website before making a website

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We need to constantly study some new industries and observe their websites before we write the overall business plan for the site. Cut into a new industry, how to analyze the competitor's website, learn from each other useful knowledge, build their own website competition strategy. How to dig more useful things from the view of the site, find the difference in the operation of the website, this is the problem we have to think about.

The general analysis of the operation of the website is carried out from the following aspects:

I. Market.

1. The strategic intention of the website operation.

There is a popular phrase in the market, "Go Your Own way, and kill others." For a strange market and unfamiliar products, pioneers to cultivate and create a market atmosphere is very difficult. And when the market size reached a certain degree, there will be competitors to enter the competition, competitors in the study of the forerunner of the process, the introduction of new concepts, to avoid the forerunners of the misunderstanding, it is easy to occupy the market. Just like Sina's blog and online video, it quickly gets a certain amount of weight in the market. Cut into a new industry, if the competitor's intentional or unintentional clamping, then the market operation is problematic. Just as many websites spend a lot of money trying to buy back a similar cn/.net domain name, a lot of it is a strategic level.

Analyze business-to-business and Business-to-consumer websites, which have a lot of cases to learn from.

For example, analyze each other's branch points, business models, resources and advantages, etc.

In order to do strategic analysis, it is generally adopted the theory of Michael Five-force model, strategic theory, value chain, diamond system and industrial cluster. I have always thought that the best book is Li Weining's "e-commerce competition Strategy", he changed a lot of people's thinking about E-commerce, so that you can from a proficient in technology to understand the market quickly transition to the market point of view to run the site. Cost-leading strategy, differentiated strategy, single-minded strategy, block strategy, Fast forward strategy, which is often used to study the path of competitors.

Compared with the traditional industry operations, although the site operation has a lot of unique, but for the site, there is still a lot of reference. When we do project planning, each link to think in detail, although there are many things do not have data, but also beyond your ability, but we will also from Google or Baidu to find the strategic intent of competitors.

Plan out the results to be as simple as possible, but consider the problem must be either simple, the executor does not necessarily stand in the direction of the planners to think about the problem. Site positioning, Website Market segmentation, market capacity, is in full research on the basis of the market.

2. The revenue model of the website.

Much of the revenue from China's web sites is not revenue from the operation of the site, but offline or otherwise. Whatever the pattern, there are traces on the site, the website's self-introduction, the website operation related news, the website advertisement place, the website topic and so on, then may launch those is the website main income source, the main income source key unit, the key unit why will network, provides what kind of supporting service, Non-focus units are for what reason, the ratio of the two, those data is collected back to fill the building atmosphere of the data, many can be through the competitor's website operation traces of the detailed analysis of the results.

3. The sales model and channel of the website.

According to the Web site revenue model and channel or direct sales model, you can calculate the sales needs of the personnel, master the sales model, the number of personnel, estimated revenue and sales skills.

4. The promotion mode of the website.

(1). Investigate the event marketing model and event marketing for the industry's role is positive or negative.

(2) To investigate the mode and intensity of advertising, the effect. Generally in the initial stage, will choose a lot of delivery channels, when the launch of a certain period of time, will be eliminated some ineffective means of promotion. Learn from the lessons of others, this can reduce the cost of their promotion. This visit can be entrusted to a dedicated monitoring body for tracking and investigation.

(3). Bid tracking, research whether the other side has put Baidu and Google's bidding rankings. General this keyword can be from the website of the SEO research feedback back.

(4). Monitoring of other promotional modes.

Second, the site view.

1. Structure and column of the website.

Site structure and columns, is the best way to investigate the idea of a website operator. The most frequently updated place, of course, is the focus of the site's operations. The structure and framework of the website show the thinking and depth of the website operator.

2. The homepage design of the website.

The homepage of the website is the link that the website spends most energy. In the site's home page arrangement and structure, is to carry out and the viewer to think. The setting of competitors is reasonable, those are unreasonable, those who can move over. On the idea of home design, Kee will arrange Kee team in the site planning to write a from the perspective of customer psychology and culture to describe how the home page should be planned, later issued to share with you.

3. The implementation of the Web site technology.

Web site to achieve the difficulty of how high, there is no alternative technology. Although a lot of people like to use PHP or JSP to complete the system, but the master is like using Asp+div+css+ajax to achieve, such a combination of many benefits, such as the implementation of Low-cost, the demand for talent not too high. No such system is best, only the most suitable system, choose what kind of system is to be based on their own actual situation to decide.

4. Content of the website.

I've always thought that editorial thinking is the most important thing for a website. No idea of the site, can be copied out. Ctrl-a,ctrl-v Ctrl model who won't do it. For the dig kind of website has been negative attitude. There is a metaphor, the network is a garbage heap, there are a lot of things can be recycled, someone went into the fierce scraping, and then collected a large pile back, not organized to heap into another garbage heap, and then tell others, you come up. The network can not have the thought and the logic, but the knowledge must be has the thought, has the system and the logic, has this kind of thought the website operator, is the most formidable also is the most worthy competition competitor. I come from there, I want to go there, what I want to do, this is the idea of website operation.

5. Website background and site user experience (UE).

7. Alexa performance of the website.

8. Website security.

9. The customer service of the website.

Third, the site's internal structure and management.

The organization structure of the website and the monitoring of input budget. Competitor's organizational structure, can track the major recruitment sites for in-depth research. You can find a lot of competitors ' secrets from the recruitment information posted by the major recruiting websites. It depends on whether you have the mind and the insight.

On the web, you can find what you need and see if you have enough Reiki. It is strange that other people can know her so many secrets, in fact, simply using her own words fragments, you can spell the entire image on the site. A search engine is a recycling tool for debris. Make good use of search engines, this era is the age of learning. Know what users to do, how to guide users to stay in the site longer time, and then and let users find their own needs as soon as possible, how to guide users to buy their own products, is every site operators to consider things. There are so many theories about user experience that you can look at bad people's blogs.

6, the site's search engine performance.

(1). Records and rankings.

Often detailed analysis of the site's keywords, research competitors of the site included, send a letter to Baidu and Google, but also to analyze whether the other side of the search engine on the definition of cheating.

(2). SEO Performance of the website.

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