For novice seoer, building a website is the most important is how to register a user to their own web site to meet the domain name, who knows the domain name is not just a simple web site, for a long-term vision of the company, in the operation of the site to determine a good domain name, the future market promotion, http:// Www.aliyun.com/zixun/aggregation/7740.html "> Product marketing, corporate brand building is essential, good domain name is the enterprise in the market competition to obtain a lasting advantage of the weapon!"
1, the choice of domain name suffix
What suffix do we choose when registering domain name? Common domain names are:. com,.net,.org,.cn and so on, so that we can not choose, then we analyze the meaning of each suffix to facilitate the choice. In general, we recommend using the. com domain name for general use, regardless of the stability or value of the highest. Can register a COM domain name we generally choose COM, then if you want to register the COM domain name has been registered, you can consider. NET, you can consider the other suffix.
Domain name Suffix Selection Summary: We give priority to. com's domain name,. NET can also be considered, some other more specific domain names, registration costs are not the same, the specific price you can choose according to their own needs.
2, the choice of domain Name service provider
When we register the domain name, we should choose the reliable domain name provider. The average small company we don't choose, because these small companies are generally some large companies agents, in the future domain name transfer, renewals, management services are far from the big company's services, here I recommend a I have been using a top-level domain service provider---http:// WWW.IISP.COM/DOMAIN/?S=ZYHSWP)
Also take into account the domain name transactions, domain name transfer, domain name renewals and other factors after comprehensive consideration of the choice of domain Name service providers here are not recommended to the agent to buy.
3, Domain name concise easy to remember
We register the main requirements of domain name is: simple and easy to remember, g.cn, etc., are short and easy to remember as the first consideration. We also need to pay attention to this when registering the domain name, let our user remember our domain name, next visit can enter the website directly, instead of go to other website.
4, the price reference of the domain name
Because the different suffix of the domain price is not the same, we are in the new registration, the domain name registration fees and renewals are basically around 60 yuan, here is a little trick to tell everyone: now a lot of domain Name service providers in the activity in the Nick register a domain name COM as long as ¥29.
5, the domain name correlation consideration
We register the domain name, considering the factors of SEO, generally think that the domain name if the same as the keywords English or Chinese pinyin will have the innate advantage. According to our observation, Google for this "congenital advantage" to give a higher weight, and Baidu relatively low some, such as we do SEO, if the domain name contains SEO will let the search engine that our site content may be related to SEO, and thus get extra weight. Based on the user's consideration is also the case, we see SEO will be associated with this site may be done site optimization.
6. Whether the domain name is punished
This has always been a novice webmaster special concerns, if our site due to a search engine penalty for the domain name and lead to the difficulty of site optimization, we think it is not worthwhile, then how do we judge a domain name has been punished? We can use the following domain search methods to identify:
1, the use of site command and link and domain command query, if included as 0, but link and domain have data, it is likely to be punished by the domain name.
2, with Waybackmachine query (achive.org). In the Waybackmachine Web site, enter the site to query the domain name, you can get a list of results in the list, each date corresponds to the site's cache page, by analyzing the residual information of these cached pages to determine whether the site has been punished suspicion.
3, the use of the Chinese web Information Museum (infomall.cn/) query. There will be a history of domain names, based on which you can see if the domain name is penalized.
In a realistic sense, the quality of the site domain name determines the cost of your future optimization.