How to build brand features to make websites have their own "personality"

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Last week we discussed the process of building brand identity. We discussed the basics of brand identity, such as brand values and tasks. Today we are going to talk about how to build brand identity, let your business have their own "personality", and let consumers accept this personality.

Visual elements

Visual element is an indispensable part of building brand characteristics. It's the beginning of people's exposure to a brand. Your Web page, your application's vision, will affect your first impression of your customers.

Logo: This is a very important element and it is even necessary to become an independent research course. Logos are the most intuitive tool you have to differentiate yourself from competitors. Logo design must be simple, easy to remember, and easy to understand. After the consumer sees your logo, they must be able to impress, and when they see the logo later, they can recall your brand. When designing logos, avoid using too many complex designs and tedious colors. Keep the logo simple and easy to understand.

Business card: At least every business needs its own business card. Business card design for the brand is also very important, business cards also need to reflect the value of the enterprise. You can design some original colors on your business card, such as a novelty job title. The most important point is that the business card design should reflect the nature of the brand, if your business is a newly established start-up, do not use the business card too "official" design.

Online content: The information on your Web pages and Web pages may be the first place your audience will know you, so these elements need special consideration. You should be able to brief yourself on the Web page to let your audience know about your business and your strengths. Never forget, as an enterprise, when communicating with consumers, your primary goal is to tell consumers about your story, have told consumers that you care about their problems, and hope to solve their problems through your products. Instead of just showing the product's functionality to consumers, tell them how these features will make their lives better.

Color design: You need to consider color design. All the colors you use should be good at representing your brand, and these colours can impress your audience. Choosing the right color is not a simple job, and you should do a lot of research and work with professionals. You need to find a perfect color on the color ring.

Print layout: As with color design, the font you choose can convey a lot of information. serifs fonts are relatively formal, San serifs more modern, and different fonts give audiences a different impression. Avoid overly flashy fonts and keep the printed content legible and readable at all times.

Company Name

I'm doing the work right now. Naming your business is the first exhausting job an entrepreneur encounters.

Insist: If your business already has a name that many people know, don't change it easily. Renaming a business can cause serious damage to your corporate identity, leaving your audience with a poor impression that they feel your business is not trustworthy. Think about your life, will you believe a Zooey to change the name of the person? You must think there's something wrong with this guy.

Simple: To make the name of an enterprise easy for the audience to remember, you need to make it simple and clear. The longer the enterprise name, the more difficult it is for others to remember it.

Do not use descriptive names: if you can cite a successful enterprise using a descriptive name, I will delete this article. Business names need to be creative. You can get experience from other languages, or use tools such as dictionaries, encyclopedias, and Wikipedia to choose a unique name. It would be better if you could invent a word for yourself. The advantage of doing this is that you will be able to easily get the same domain name as the enterprise.

Your personality

People will fall in love with an enterprise because of its personality. The consumer needs to produce the trust to the enterprise, the enterprise needs to decide own individuality. You have to show yourself, not to disguise yourself. Keep honest with the consumer.

Your voice

Don't talk like a robot. Whether it's a demo, a website or an application, you need to use a unique sound. People will understand you through your voice, talk like a robot, and only create a sense of distance between you and the consumer.

Customer Service

If all your work is not for consumers, then I think your work is meaningless. In fact, all the work you do is affecting human beings.

Customer service is the best way to differentiate between good and bad companies. Companies are enthusiastic and polite when it comes to selling, but when things go wrong, the truth comes to the surface. Providing excellent customer service is one of the most important tasks in establishing brand special. Excellent customer service should be one of the core values of the enterprise.

Please look forward to ... Communication

In doing the above work, we need to constantly communicate with the audience. Next week we will discuss the role of communication in building brand special.

(via TNW)