How to create a high-quality website optimization program?

Absrtact: With the development of website optimization, more and more enterprises began to pay attention to website optimization, but also began to do site optimization, some enterprises in the site optimization before, I hope that the site optimization company to provide a website optimization program, especially in a few companies to compete for a customer

With the development of Web site optimization, more and more enterprises began to focus on site optimization, but also began to do site optimization, some enterprises in the site optimization before, want to optimize the site to provide a website optimization program, especially in a few companies to compete for a customer's time, site optimization program appears very important, So how to do a good Job site optimization program, how to create high-quality Web site Optimization program? Today, I would like to talk about this topic.

1. Industry Analysis

Need industry analysis before doing website optimization, the industry is suitable to do site optimization, the characteristics of the industry is what is suitable for the national promotion, or local promotion, such as doing local business does not need to do the national promotion, business is mainly national, do not have any effect of local keywords, such as large-scale industrial equipment, will need to do nationwide promotion.

2, keyword analysis

is to choose the right keyword, choose the keyword time, according to the actual situation of the site, choose the appropriate keywords, according to Surfphpseo experience, if the keyword selected too hot, site optimization time is relatively long, the keyword is not online before the effect is poor, if the choice of keywords too cold, No one search also has no effect, so in the time to do site optimization program, must do a good job keyword selection, keyword selection is not the hotter the better, is not the colder the better, the key is the actual weight of the site and the corresponding.

3, the content of the site

In doing site optimization program time, site content is a major aspect, the quality of the site content is high, not only affect the search engine keyword rankings, but also directly affect the conversion rate, so the content of the site to highlight the company's product characteristics, product advantages, so that customers see the company's products and services is good, Let the customer select the company's products and services through comparison, therefore, the site optimization program in the planning of the site content of the time, is a focus, needs to seriously analyze the needs of customers, what customers want, what customers need, we provide customers with products and services is customer needs, customer satisfaction, so as to improve the conversion rate.

4, the site's procedural aspects

The design of the website is beautiful, the procedure is safe, if the website art does not place, the customer looks at a glance not to see, let alone buy, so the website art is also very key. According to Surfphpseo's experience, the website program also wants the security, the website optimization needs a stable server and the safe procedure, if the website often does not open, or the website often hangs the black chain, also seriously affects the website optimization effect, in does the website optimization plan time, needs the careful analysis website art is reasonable, Web site program is safe.

5, website optimization work

Website optimization work, mainly to improve the overall weight of the site, the user experience is the key, must not for the graph fast, uses the Black Hat technology, the result website is reduced the right processing, the website optimization must adopt the normal method, puts emphasis on enhances the website the overall quality to come up, through the user satisfaction to improve the website keyword rank, Do not deliberately to do outside the chain, high-quality outside is the voluntary reprint of the recommendation of customers.

6, website optimization Maintenance keyword ranking stage

Website Optimization keyword ranking after the line, the need to maintain keyword rankings, especially the relatively large competition keywords, maintenance is very large, this aspect in the design of the site optimization program time also need attention, let customers know that the site is in a regular maintenance management, not the key word on the line after no matter.

7, Brand Promotion

Website keyword after the on-line, also needs the brand promotion, the website brand promotion in order to raise the conversion rate, if the brand promotion does in place, may greatly improve the website optimization conversion rate.

8. Data analysis and improvement

Anything is not step, website optimization program is the same, in the site Optimization program implementation process, find problems, timely improvement, and constantly improve the site optimization program, and finally achieve a High-quality Perfect website optimization program.

Of course, we are doing site optimization program time, we need to pay attention to common characteristics and personality, the above several aspects is the main aspect, but there are many other aspects, so pay attention to personality, each site optimization program have personality, need to optimize their own personality based on the site to do a specific analysis, This kind of website optimization plan is the reasonable high Quality website optimization plan.