How to make full use of Weibo to speed up the development of website community

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With the rapid development and popularization of micro-blogging, it has become more and more widely used in many fields, just as the "micro-blog Changes Everything" mentioned in Lee's book.　　 We can learn about the past, the status and the trends of Weibo in the following reports. The following are the referenced contents:

The public opinion Research Laboratory of Shanghai Jiao Tong University released the 2010 China Weibo annual report on December 28, 2010. The report predicts that the explosive growth of China's microblogging users will occur in 2012 or 2013 years, and the market will enter maturity in 2013. As of October 2010, the number of visitors to China's microblogging service has reached 125.217 million, and the cumulative active registered account has exceeded 65 million.

Liu, director of the Center for Media Economics and Management at Shanghai Jiaotong University, said that the 2010 was called the Year of development of China's micro-blogging, and there was a blowout-type development. He said, "the rapid development of micro-blog, the impact of the characteristics of a gradual reflection of the trend to replace the forum, blog."

Based on the above information we can foresee the rapid development of micro-bo, but also can understand the micro-blog in a certain period of time and forums, blogs coexist reality. So how can we make full use of Weibo to promote the development of the Technology forum? The following author according to the recent practice to talk about a little experience, and everyone to encourage!

First, microblogs and forums should be consistent

1. Consistent positioning:

Before positioning your microblog, see if you can answer the following two questions:

(1) who wrote Weibo? The main point is that the target crowd to lock and make it a loyal fan.

(2) What is the purpose of writing Weibo? Each person's goal is varied. Some to record their own lives, for social, to learn knowledge, technology, in order to share ideas, experience, for leisure, entertainment and so on

Following through an interview with Kai-Fu Lee to deepen the above two points of understanding:

The following are the referenced contents:

Question: Why do you write Weibo?

Kai-fu Lee: I write the purpose of Micro Bo: Record their thoughts and interesting + positive impact on society and others.

Question: Advice to children, how to use microblogs?

Kai-fu Lee: 1 Don't just use Weibo to see gossip, socializing, games. Weibo is a good learning tool and allows you to add a teacher by clicking "Focus". 2 Do not be silent, do not dive. This is a great opportunity for the silent public to sound. Even a "forwarding" is one of the mechanisms of the wisdom of the masses. 3 Learn to write well, the positive impact on others is a sacred thing.

When there is a clear answer to the above two questions, the position of Weibo is ripe.

The author's forum is about software testing, the target crowd is a large number of software testers and the people interested in software testing. The aim is to learn knowledge and technology and share practical experiences. To this end, the author's microblog named "Let Test Fly up", meaning that through the efforts of everyone, so that the industry quickly developed. Thus far, there is a clear positioning, to determine their microblog theme is about software testing, so that more target audience (fans) to understand it, pay attention to it, and through the micro-blog to find a forum, so that the forum and micro-blog to achieve a complementary effect, and thus promote a better forum forward.

2, the content is consistent:

Weibo is a very interactive and fast-moving tool that spreads even faster than the media. Weibo is characterized by this "micro" word, the release of the message only in one sentence (140 words), some people call it a 140-word miracle. Another major feature is integration and openness, and you can post messages to your microblog via your phone, IM software (gtalk, MSN, QQ, Skype) and external API interfaces. Because of its convenience, randomness, low threshold (like the common People and Shakespeare), the user group presents an explosive growth momentum. If you take advantage of these characteristics of micro-blogging, combined with the content of the Forum and micro-blog consistency, will help the target audience to attract the forum, thereby promoting the rapid development of the forum.

3, the target group should be consistent:

The author of the Forum is mainly to discuss software testing technology, which requires micro-BO focus on the target crowd is related to software testing Bo friends, only in this way can increase the viscosity of the Forum, play a role in promoting each other. As you can see from the image below, fans are the target audience:

Secondly, the realization of communication technology between microblog and forum

The author recently carefully compared the domestic three micro-blog (Sina, Tencent and Sohu, through their own use and everyone's reputation, believe that the masses, to recognize Sina in the field of micro-blogging one step; Sing DZ Forum product share first; In view of these two points this article will take the Sina Weibo and DZX1.5 as an example to carry on the relevant illustration.

Sina has taken a series of powerful measures in the application of Weibo, and is now developing with a blowout.

November 16, 2010--Sina's first China micro-blogging developer conference was held in Beijing. As the first technical feast of the microblogging industry, this conference attracts the general attention of industry experts, grassroots netizens, especially all kinds of third-party developers.

Together with the five top VC, 200 million funds focused on micro-blogging application development, launched the China Micro-blogging Developer Innovation Fund, the country's first dedicated to micro-blogging application Development fund. To facilitate third party development based on Sina Weibo, Sina Weibo has created an exclusive area for developers--Sina Weibo's open platform--and gives a powerful measure of 3:7 split with developers.

Recently, a new microblogging domain name (weibo.com) has been enabled, one of the two domain names planned for weibo.com and weibo.cn.

All this shows that Sina in the microblogging application is an open concept, to create a huge micro-bo benign ecological circle.

When the author introduced here, the interested readers may have guessed that there is a micro-blog and forum Connection tool? Yes, it's xweibofordiscuz!. x1.5v1.1 Plug-ins. To save space, please refer to the official website for more details on the installation process.

In order to enable readers to read this article, the real application to their own forums, to achieve the objectives described in the title, the author again on Sina micro-blog In the forum detailed use of instructions.

First, the binding micro-blog account

After landing this forum, if you have not yet been bound with Sina Weibo, then there will be the following "bound Weibo account" red button (binding will not appear again).

Clicking on this red button will show the following interface:

If you already have a Sina Weibo account number, immediately click on the "Binding Sina Weibo" button, on the contrary, the point of "registered Sina Weibo", will enter the Sina Weibo registration page, simply enter the e-mail, create passwords and verification code, a minute or so to complete registration.

Next, click on the "Bind Sina Weibo" button to eject the following interface:

After entering the account number and password, click on the "Authorization" button, will appear Sina Weibo settings page:

Choose where you want to sync with Sina Weibo in this community. A total of five items: Post, record, log, share and portal articles, check the options in the release will be synchronized to the Sina Weibo tips (below).

After setting, click "Save Settings" to appear a very cool hint, the following figure:

ok! binding completed. Here is a detailed talk about the operation of the use.

Ii. Methods of Use

In order to save space, the following only to publish the theme of the synchronization to Sina Weibo as an example, other such as the publication of log (record, share) synchronized to Sina Weibo similar.

If you send a topic to let more people share, you can consider forwarding to Sina Weibo, this is very easy to do, please see the following map, just tick "at the same time published to Sina microblogging" on it.

You can also forward the previously published topic, just click on the last "Bo" button, the following figure:

Post to Sina Weibo effect map:

If you want to see the original text in the forum, click on the hyperlink in the red box above.

Finally, what needs to be explained here is the "from every day Software test community" at the bottom of the diagram, which, if not approved, will be displayed as "from failed audit Application". on how to apply for Sina Weibo Appkey method, through the official open platform to understand that there are many related articles online.

Finally, talk about how to run your own microblog

We have already talked about the positioning, content and target audience of Weibo, and then talk about how to deal with their measures and methods. Only by doing a good job can we achieve the goal of promoting the rapid development of the community.

First of all to improve the micro-blog information. Include: Nickname settings and the site name is consistent or closely related, personal data can be written on the site's profile, tags to write site keywords and so on. If conditions can also apply for real-name certification, to increase a certain authority.

Secondly, on the premise that the content does not deviate from the position, adhere to the daily Online number of peak times to regularly update the information, and enthusiastically reply and solve the problems raised by fans; in the writing of the pursuit of concise text, with pictures, with the # topic #, conducive to search, in the community to do some "broadcast micro-BO prizes" and other activities, Push more of the essence of the content to Twitter, and properly forward the industry or celebrity microblog to make the expert voice spread wider and farther.

These are just some of the measures and methods used by the author, more related topics can be found on the Internet, and then combined with their own web site for reasonable selection.

To sum up these, no matter how I try to make readers read this article can smoothly use the microblogging and forum, but still deeply powerless. For example, the microblogging plugin mentioned in the article (xweibofordiscuz! x1.5v1.1, due to press has been upgraded to 2.0beta) in the use of different people may encounter different problems, such as button dislocation, and other plug-ins conflict and the plugin itself bugs, etc. can not be made clear in an article. Therefore, the right should be a trigger. If you have a little help, that is my pursuit! Welcome to express your views and criticisms!

Welcome reprint, Reprint Please indicate the starting URL: This article comes from: Every day software Testing community (Http://www.365testing.com/bbs), detailed article reference: http://www.365testing.com/bbs/thread-30075-1-1.html