How to optimize the website of information Publishing class

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A friend of the stone a few days ago received an information release class website, in QQ group ask how to optimize such a website, stone before also did not optimize such a website, oneself still is a rookie level, just optimize some enterprise website. Different types of Web sites in the SEO strategy must be different, but roughly a few directions will not change, as we are familiar with the 58 city, net and other large-scale information publishing class sites, how to optimize these sites? First to analyze the characteristics of this type of site, I summed up two points, may not be comprehensive.

1th: Information content is not easy to be included

Why the content that user publishes is not easy to be included? Because the content of the information is less, and such content is mostly not a real article format, but a few words, such as: the content of publishing rental information, have their own format, the release of information as long as the form to fill in the data, Such examples abound in the city of net or 58. Of course, like 58 with the city such a large information distribution network, the weight of the site has been very high, but for just on the line of information sites, want to let Baidu include heavy more such pages I am afraid it is not so simple. Another problem with similar page content in the same directory is that it can be improved by adjusting the data displayed on the page.

2nd: The amount of information updated every day is large

General information release class of the site updated daily information is not small, of course, for just the new station on the line, in addition to the personnel responsible for the optimization to add their own information, few people will know that there is this site, naturally no one to publish information. We all know that the site of the station to adjust well, every day is basically updated content and the construction of the outside chain. But the information class website can be same as Enterprise station, update 1-2 articles next day. Personal feeling or should be a little different, Baidu should be able to distinguish such a site is not a corporate station, so we do update how much content of the appropriate time every day, may wish to think about the information type of the site should be what kind of?

I think the information class website should first stabilize the information section on the website, a few original articles each day, and then some information on the site under the classification of random information, and then to see the stone this friend's website, is a new station just included, the station also need to modify some things, here is not to elaborate, look at the screenshot:

In fact, want to do this kind of information web site, a few keywords is far from enough, SEO flow of the departure is long tail word, so that this site as a business station to operate, to do SEO, in fact, not much significance. Enterprise Station We just optimize a few main keywords on OK, but such information class site we should put the time and energy in the long tail words, then need to develop a what kind of long tail word SEO strategy? Where is the breakthrough of the long tail word?

Long Tail word breakthrough one: Place name Directory page

The author friend of this site for example, this type of site are similar, the site on the classification of many columns, most of them are nationwide, and therefore divided into various places of the son station, even if there is no subdomain site, also made a directory page, such as: The first Class builder this keyword, Because of the regional reasons we can expand to: Anhui first-level builders, Shanghai-level builders, and other major provinces and cities name + directory name, using such a combination of ways to combine a lot of long tail words.

Long Tail word breakthrough two: Category Directory page

Category pages can also set many long tail keywords, such as: Second-hand market this keyword, we can expand to the mobile phone second-hand market, computer second-hand market, bicycle second-hand market, and so on, these long tail words are very many. Of course, these long tail words can be independently set up a directory page, and then add the city name can become a new long tail word. Digging more long tail words, and screening these long tail words, this step work in SEO optimization is very important. May have been contacted by the Enterprise station optimization, so the long tail word optimization and layout know little.

Long Tail word breakthrough three: aggregation long tail word combination

To add the long tail word is also called personality long tail word, this kind of long tail words more suitable for use in some stations to search a large number of sites, such as: Ticket query class site, through the user search a keyword and create a new search page, this search page can layout a lot of long tail words, due to the large number of searches, So many long tail words can be produced. We can also use this type of long tail for information-like websites with very large amounts of data. The above stone slightly talked about some information release class website optimization concept, the first step of SEO should be to develop SEO strategy, the second step should be to assign work content, and strictly follow the plan to carry out, the third step should be to SEO optimization evaluation. The era of individual combat will end, SEO team staff How to coordinate work is the focus of our future discussion, the following article stone will share their own SEO team ideas.

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