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This tutorial for beginners tutorial, SEO Ashes class people please take a detour.

Before starting the first part of the tutorial, ask your friends a few questions:

1. What is the true meaning of SEO?

2. The development of China's SEO and the future trend of how to judge what? In layman's terms, what do you think is the future of your career in SEO?

What basic technologies and knowledge do 3.SEO need to master?

4. How can you take the first step of SEO?

The Meaning of SEO

SEO English full name is: Search Engine optimization, translated for search engine optimization, meaning that the site's search engine optimization strategy, quote style Yyan explanation, is the site through a one-time optimization and long-term income-earning method, An optimized site will rise faster than a site that is not optimized in search engines. According to statistics, strange visitors 80%-90% are through search engines to find the site, so well-known search engine rankings directly affect the effectiveness of the site, especially Google (the world's largest search engine), Baidu (the largest search engine in the country) on the rankings. The purpose of website optimization is to use reasonable means (not cheating), optimize the source code of the website, make it more friendly to the search engine, more in line with the rules of the ranking, so as to quickly improve the ranking and enlarge the influence of the website.

Here is a "search engine friendly" word, I do not know how people understand the word. In the author's opinion, to search engine friendly and establish a good user experience is based on the same concept. Users find your site through search engines, and search engine spider through the chain to find your site, after looking for your site, the homepage also needs to have a deeper content page, also requires you to have a good site structure, logical, page and page has a good link structure, even need to have a site map. All pages should be able to start from the homepage along the link to find, preferably within 3, 4 clicks. This is directly related to the user experience and is not explained here.

Two. Domestic SEO development status and future trend

As far as I know, China's SEO industry began to start in 2003, when the 5 years still in the primary stage of development, engaged in this industry, a lot of people are in fact the banner of SEO doing a variety of violations of the principle of SEO, among the few of the master is a handful ( The author as a first glimpse of the people dare not to say the master, welcome friends to shoot bricks. Most of the SEO company or workshop-style business model, just to make certain changes to the site, said it became the so-called website optimization. The specialized optimization company occupies the minority, the scale is not big.

When it comes to China's seoer, generally speaking, according to three schools, a class of technical schools, whether Black Caps & white caps, their technical perspective is consistent, through research search engines, and to achieve a good ranking of keywords; a class belongs to the liberal arts schools, they are not technical origin, May come from all walks of life, mainly through the way of writing to analyze the site, promote the site, but they will also study technology, but not as technical as the emphasis on technology; the last one is both, the collection of the family in the big, this kind of seoer nature is the industry's master.

There is a paragraph on the future development trend of SEO articles, I have seen before the practitioners, at that time quite touched, and then engaged in the "revolution" in the cause.

1. In view of the further expansion of SEO practitioners, SEO internal competition will gradually fierce, a lot of simple SEO content of the site will increase faster, SEO-related ancillary industries will rise. SEO Teaching Network, SEO supply and demand talent network, SEO Industry Alliance network.

2. A part of the enterprise will be seoer integrated into the enterprise, that is, the employment of Seoer as a member of the enterprise.

3.seoer of complex talent began to increase, will be on the Web page that text a person will gradually lose their foothold.

4.sem e-marketing talent will gradually integrate with pure SEO personnel.

5.e-marketing began from large-scale integration to subdivision

6.seo will gradually become the network marketing team has been focused on the power of technology. Or, become an essential technical element of network Marketing practitioner.

Of the 6 points Derek mentioned, the first 3 were basically cashed in the real world. I'll add some of my own to the back three.

The future development trend of SEO:

1. Whether as a website operator or SEM, e-marketing practitioners, SEO knowledge will become the bottom of its knowledge structure, no matter how the search engine algorithm changes, the big principle is never change.

2.SEO is accompanied by the development of the search engine, the domestic SEO industry will gradually be standardized, professional SEO company will embark on a big stage, knocking search engine backdoor Pang company will gradually fade out of people's vision, the result is strong, weak weaker situation.

Three. Seoer necessary knowledge and tools

As the saying goes, 工欲善其事, prerequisite. What are the basic knowledge and the necessary tools for a qualified seoer?

Beginner:

1. Certain marketing knowledge

2. Certain management experience

3. Basic Web Programming Technology: HTML, CSS (should now include Div)

4. Common scripting language (ASP, JSP, etc.)

5. Website structure Design

6. Writing and editing ability

7. Search Engine algorithm rules: The algorithm is always changing, but the great principle of website optimization will not change.

Advanced Person:

1. Positioning analysis capability

2. Massive data analysis ability

3. Personal Resources

Do not have such knowledge can not enter the threshold of SEO?

The answer is no, I think that although SEO is a very comprehensive industry, but its entry is not as difficult as most people think. As long as you have the above two or three points, you can fully in the actual combat training and improve their other aspects of ability. The most basic requirement of seoer is the breadth of knowledge rather than its depth.

It should be mentioned that the author itself rejects the use of spam technology, so that such knowledge and tools are excluded from the necessary knowledge/tools.

Four. Take the first step of SEO

The use of more space in front of the introduction of SEO, so that friends have a very basic SEO understanding, and then enter the theme, how do we take the first step of SEO?

1. Have a domain name and space that belongs to you. It is now the rapid development of the Internet in the 2008, rather than the internet has just emerged in the 90, the purchase of domain names and space costs may not be as you eat a Pizza Hut spent money. (Domain name is the most. CN, as long as 1 dollars, the most suitable as an SEO practice, the best use of phonetic domain name, in favor of Baidu included)

2. Read more about SEO introductory tutorials. SEO is not difficult to get started, you insist on

3. A set of SEO-friendly website template program. Industry-Class portal sites recommend the use of dynamic and easy CMS, blog recommended use of Z-blog.

4. A computer that can surf the Internet at any time. As a seoer, often check, update the content of the site, check the search engine rankings, check all kinds of links is a daily required.

Next I will focus on the location of the site, as well as keyword analysis and selection.

Learn how to position your site.

First, the meaning of site positioning and the impact of several major factors of site positioning

Positioning, is a marketing vocabulary, refers to the product in the hearts of customers to determine a suitable location. And then we'll extend this product

Extended to specific industries, such as the Internet, the so-called site positioning refers to a site in the network special location, it to the target users

What kind of core concepts to convey and what role to play through the Web site. As a proactive strategy for website construction, the following Web site architecture,

The website content, the manifestation and so on all revolve around the website localization and unfolds.

So, what are the factors that affect the location of webmaster to the site? The author believes that the following points are:

1. The size of the market capacity and development potential of the industry involved in the website;

2. stationmaster (Enterprise) In this field experience is rich or not;

3. stationmaster (Enterprise) in this domain resources is rich or not;

4. National or local policy support (policy tilt);

5. User needs.

Therefore, site positioning is not a creative idea, but the results of a comprehensive analysis of the above factors.

Two. Site positioning methods and site structure of the subdivision

Site positioning of the 3W theory.

The first w:what? What kind of site is this? What is the nature of this?

The second w:where? What area is this?

The third w:who? Who is this site serving? Who is the user?

And 3P theory, refers to the site positioning of the three point, that is, three major points.

1. The business location of the website;

2. Site value positioning;

3. site function positioning.

Take our own Reds community (dingniu.cn) as an example, this is a typical open forum community, mainly for Xiamen and surrounding areas, the object of the network more active students, urban white-collar mainly. The site provides a number of sections for users to publish and exchange information, do not regularly hold various types of online activities, with the altar people have a good interaction.

The forum is open to the public for free, and all online features are free to use. Profit mainly in advertising and various value-added services mainly. Website for the Internet users in Xiamen to provide a better exchange of environment and atmosphere, a free, open urban life platform. The site has a typical urban community of all the basic functions, and constantly develop new in line with the fashion trend of the plate framework, so that users can obtain valuable information at the same time, but also enjoy the function of the site to upgrade the convenience.

After the site has been positioned, the general "positioning" and then subdivided, you will get a more intuitive web site architecture.

The website structure divides into three levels: the website--The channel--column. This is a flat tree structure, the site as the backbone of the tree, divided into several channels, under the channel, and then open a number of columns.

The first step in the hierarchy of the site structure is to determine the backbone of the site, according to the location and analysis of the target audience to determine the site's "classification standards." If you do not determine the "classification criteria", "classification of the main Line", you can not find the level between the keywords.

Classification is a reflection of the content of the site, depending on the content of the attributes, the classification methods are also different. The specific classification method depends on the cognition of the content attribute, and says that it is the cognition of the user's requirement. To understand the needs of users, the best way is: 1, do a practical market research and obtain reliable data, 2, study the same type of Web site, 3, analysis of this site log. Finally, the user focus on the highest point of the link up, you will get a message of the main line, this line is the site content classification standards, to this standard, and finally the site content all hook, a clear web site structure jumped into the immediate. So the classification criteria are not imagined out of thin air, but from the reader's attention to the content of the extraction.

After the classification of the main line of the site, the site content of the first level of classification to get the channel. The name of the category is the name of the channel. Channel classification embodies the classification standards of this site, is the content of the general layout. More than half of the time of classification should be used to determine the backbone of the site and the classification of the channel. The second level of classification is divided under each category at the first level. Similarly, the category name is the column name. All categories and site classification of the main line of unity, should not be in a main line to appear additional division, but also to avoid two main lines. Classification represents the user's propensity to demand, once determined, do not easily change, although the classification is divided by the content, but also means that the future content of the cumulative direction to be subject to classification.

For example: The Reds community revolves around the Xiamen and surrounding areas of the living environment and tea-related conversation, to urban life for the main line, to open up urban life (fashion elements, Xiamen life, chat, Beijing Olympics, campus life, embarrassing things, advertising information), workplace online (work experience, job search, reading time), City Sports (happy football, badminton Ball world, basketball group, game Sky), Digital Network (network information, digital trends, computer problems, visual design), leisure and entertainment (constellation, anime community, film online), Korean Fashion (happy Korean, fashion Korean), Chinese (Hubei people in Xiamen, Sichuan people in Xiamen, Shandong people in Xiamen) and several other sections.

Three. Website Structure optimization

Zac article of the site's physical structure and the concept of logical structure, the optimal situation is in the site of the two structures coincide, as shown in the figure above, that is to say:

1. Homepage link to all channel homepage;

2. The home page is generally not directly linked to the content page, unless you are very want to push a few special pages;

3. All channel home pages are connected to other channels;

4. The Channel homepage is connected to the homepage of the website;

5. The Channel homepage is also connected to the content page belonging to its own channel;

6. The channel homepage generally does not connect to the content page which belongs to other channels;

7. All content pages are connected to the homepage of the website;

8. All content pages are connected to their own first-level channel homepage;

9. Content pages can be linked to other content pages of the same channel;

10. Content pages are generally not linked to other channels of content pages;

11. Content pages In some cases, you can use appropriate keywords to connect to other channels content pages;

12. The channel forms the topic.

This article source: Wang Luning Network Marketing Blog: http://www.wangluning.com