How to stand out in the Internet application

In recent years, the development of the Internet in full swing, fierce competition, new applications are emerging, then, for the actual developers, how to be in many applications to stand out? What kind of strategy should be adopted? Let's discuss this with you.

I. The current status of mobile Internet applications

1. Platform

At present, the mainstream mobile Internet application platform includes Ios,android,palm,blackberry,webos,windows mobile six big platform. Online time is in 08 or 09, the earliest is the July 08 online Apple iOS.

2. Market

From a market share point of view, Symbian and the BlackBerry have a large number of smart machines, with a relatively strong market share, but the pattern is changing, with a new generation of smartphones represented by Apple and Android rapidly narrowing the gap between the two giants.

3. Development costs

Each platform has its own development "standard", which is bound to affect the development costs, and thus affect the developer's platform selection, the situation is that Android is relatively cheap, and apple and Microsoft are relatively expensive, of course, the maturity of each development platform is also one of the factors to consider.

Two. Mobile Internet application Promotion Channel

1. Application Store

The application store as the "habitat" of application plays the most basic role, it is also the first step of application promotion, as the first source of application information, in the application description to ensure that the real and creative, to attract the eyes of the selection, in addition, grasp the application of the update and classification is also critical.

Key words: Update true Attraction

2. The Forum

The Forum has two main categories, the first category of the majority of members from "small white" composition, the content is mainly to ask and share mainly, so in such forums to do more to promote the use of indirect promotion method, blatant promotion is often not very ideal; the second type of forum is a professional distribution center, such as Cocoachina, In this kind of forum to do the promotion should be blatant, the more conspicuous the better, of course, the hair code is essential.

Key words: Indirect Direct Hair Code

3.PR

Through PR do promotion efficiency is generally not high, variable factors too much and not easy to control.

Key words: Unreliable

4. Promotion

Promotion of the effect is immediate, festivals are promotional "peak season", at the same time, free version of the introduction is also a remarkable way to promote, after all, low prices and free is always the most attractive way to attract consumer attention.

Key words: Low price free Festival

5. Agent (Publisher)

By well-known development company agent is actually the most efficient way to promote, but very difficult, involving many interests, in addition, if you can sell directly is also a more ideal solution.

Key words: holding thigh benefits

6. Advertising

Advertising is generally divided into online and offline two kinds. Online delivery mainly through the search or site launch, now very popular also has the application of the launch, but no matter what kind of delivery, the most critical or time and space, that is, the timing of the occasion of the grasp, accurate delivery can be more effective, and the opposite is likely to be the same.

Key words: Time space accurate

7.Social Networking

In the promotion program social elements are must not be missing, whether it is Twitter or Facebook, this kind of social network has a strong communication efficiency, can be said to promote the weapon, the cost is also basically zero, so efficient promotion method worthy of all publishers to try.

Key words: Spread efficiently free

8. Traditional Internet channels

Compared with the previous promotion channels, the traditional Internet promotion efficiency is obviously not high, but also worth doing, it is important to master the traditional Internet users of the psychological and behavioral habits.

Key words: low-effect psychological behavior

Three. Mobile Internet application Classification and related promotion method

1. Mobile UGC

As a "surprise" of mobile internet applications, mobile UGC is always the focus of people's attention. Starting from the characteristics of UGC, forum promotion and social network promotion are relatively efficient promotion methods, "U" is the basis, "C" is the focus, only focus on one side of the promotion is one-sided and inefficient.

2. Mobile Search

Mobile search applications can be promoted using advertising and traditional internet channels, because the search application is basically free, so the key to the promotion should be put on search methods and search results, such as the relative to the traditional search for changes or in the same kind of mobile search does not have the features and so on.

3. Mobile Browsing

Mobile browsing promotion and mobile search promotion methods are similar, basically are advertising and traditional internet channels, the difference is that mobile browsing application of basic fees, it is necessary to clearly explain the characteristics of the application and the difference between the same, at the same time, free version of the launch is also worth a try.

4. Mobile payment

Mobile payment applications are mostly made by the state, and can be promoted using advertising, social networks and traditional Internet channels. The promotion of the emphasis or on the application of characteristics, such as the convenience of payment and security, etc., publicity to highlight the authority and the official characteristics.

5. Mobile Advertising

Mobile advertising to promote the focus is to introduce the application of recognition, improve the trust of potential buyers, such as highlighting the cooperation of well-known applications and manufacturers and so on. The promotion method may use the forum, the advertisement delivery, the social network, because its oneself has the advertisement characteristic, therefore the propaganda way should pay special attention.

6. Mobile Instant Message

The extension of IM application and the promotion of mobile UGC application are similar, can be used to promote the forum and social Network, the difference is that the promotion of IM more attention to the group, which needs to be in the user gathered a big fuss, such as focusing on the support of communication protocols and sharing functions, so that users feel able to more easily communicate.

7.SNS

Mobile SNS application is basically as an extension of the desktop SNS, promote to focus on and desktop version of the link, especially the features of the feature, the promotion of course, preferably in the social network.

8.LBS

LBS application as a new mobile application suitable for the promotion of various channels, focusing on the introduction of the application of fun and convenience, such as the check-in after what services, the use of lbs can also do what things and so on, must fully attract the attention of the user and the creative play to the extreme.

9.AR

AR application is relatively advanced, the promotion can also choose any channel, the focus is to publicize its real value and usefulness, due to hardware constraints, it is best to promote the special description.

10. Mobile games

Hand Tour is more traditional mobile applications, but with the improvement of hardware performance, whether from the screen or interaction has been a great development, to promote the emphasis on the display of its "dazzle", but also focus on its social functions. Promotion channels can be used in forums and social networks.

Four. Mobile Internet application promotion strategy and skill

Strategy article

1. Ensure that the application has a unique and sufficiently interesting name, preferably with the company name or brand name.

2. Know your opponent win, understand your competitors, research how the user will choose your application instead of competitors.

3. Change the way the application benefits. Applications are free to gain from value-added services such as the way in which they are implanted.

4. Use e-mail to sell potential users and make sure that each message has a signature file.

5. Good customer service and technical support are beneficial to the sustainable development of the application.

6. Video Tutorials Guide user actions. Video tutorials are obviously more appealing than text tutorials for complex applications.

Tips

1. Application Store

1.1 Understand the application store's ranking rules. For example, the usage frequency of the app, comment status, whether after installation has been deleted.

1.2 Understand the difference between different application stores. such as Apple's closure and Google's openness.

1.3 Master Application Store management skills. Like what:

A the software submitted "in Review" update every day available date to the United States the next day, Chinese developers, write the day on the line. In this way, the software review through, your release date is the same day, in front, can many more downloads, if your available day to keep the default of Submit days, you posted on the date of dozens of pages, the basic people do not see.

b if available day has not had time to change, on "Ready for Sale", then in 24 hours to change to the date is also valid.

c) Often update, each update is a release date update the opportunity to line up before, so there are small problems first hair up, and then slowly change. In addition, update available day do not change, otherwise the review period of your application will be invisible, white loss for a few days, the best practice is to press a practice.

2. Outside the store

2.1 Resource Substitution

Client-side built-in micro-blog share, and the micro-Bo end of the key position to do the recommendation. Analyze the sites frequented by users and do some resource substitution with these sites. At the same time, you can consider and other applications and portal site to do resource substitution.

2.2 Advertising

In the current more mature mobile advertising platform, such as Google Admob to do some promotion.

2.3 Platform recommendation and built-in

There are 2 users in China Mobile software platform: 91 assistants and pea pods do some client referrals. For Android applications, you can consider partnering with some vendors for built-in applications.

2.4 Topic and activity Marketing

Topic marketing, at the same time, can also be in some high-end meetings and activities to do some client promotion, or with these meetings to do the exchange of resources.

2.5 Community Marketing

In the domestic smartphone forum and high-end community, such as Wei Feng, Jifeng, 178, Jingwei online advertising on the launch. can also find some with the application of the user positioning more similar to the community to do some advertising or some activity marketing.

2.6 User Incentive mechanism

Do something that gives the user a sense of belonging and a sense of being, such as his comments can be seen by others, his comments are appreciated, and some of his actions draw attention to others. At the same time can also add Integration system, gift system, which can effectively motivate users and allow users to use the process to get some "sweetness" in order to increase the user's sense of belonging, so that users will be more willing to share with the people around the application.

Five. Promotion of Knowledge Web site (in alphabetical order)

1.app win

2.APP observation

3.iMobApps

4.Cocoa

5. Eric Net