How to study competitors through social media?

For marketers, the use of social media to study competitors can get a lot of useful information, because in social media, competitors are open, through different social networks, search engines and so on to study competitors, and then clear their own strategy.

's rival research on Twitter

Find a competitor

If you have a clear list of competitors, then you can definitely find their Twitter account and other social media links on their website, or you can find them through Google.

If you don't have a list or your main competitor isn't using Twitter, then you're using search tools like Twellow and Wefollow to find your peers.

Tweets

Competitors ' tweets are the most important information, and by looking at their latest tweets, you can see if their strategy offers discounts, direct interactions with fans or articles, interesting things, etc. By looking at their number of fans, they can determine if their strategy is successful.

Followers

Want to see what customers the competitor has? You may be able to draw some information by looking at their fans.

You can check out their fans.

You can also look at each fan's situation, such as focusing on the fan ratio, location, and the latest tweets.

Of course, you can also use tools such as Tweepi to view the overall situation of a user's fans. As shown in the following figure, Tweepi can list each person's details, including geographic location, number of fans and concerns, number of updates, and time.

Reply

Dig deeper and you will not only have to know who your competitors are, but you also want to know what feedback your competitors are getting.

Simply search your competitor's username, @+ the name of the competitor, and you can get a lot of useful information (pictured below).

The picture above shows that @target fans love their Christmas goods, prices, and one even mentions @target's donations.

Most popular content

Another handy search tool on Twitter is Topsy. is used to specifically search for the most retweet content, the number of retweet can show the content of the popularity, your blog or website should probably refer to these content.

The image above shows that the company is using a Twitter-like sponsored tweet, the first Twitter to add # AD, which has received good feedback.

rival research on Facebook

Find your competitor

As in the case of Twitter, you can find their fan page by competitor's website or Google. If your competitor doesn't use Facebook fan pages. You can use Facebook to find competitors who are consistent with your product offerings.

Strategy

By looking at your competitor's Facebook fan page, you may be able to draw many strategic elements. If you want to fully monitor what they are doing, you need to go through your own account like their pages.

Once you become a fan, you can check their profile to see if they are appealing to users through email addresses, other social media accounts or blogs. But the main note is how competitors use wall to achieve interactive purposes. Do they offer offers, videos, blog posts, news, photos or other content, etc.? This way you can not only know their activities but also see how they relate to their customers.

Fan behavior

On Facebook, you don't need to search to see their fans ' responses on a competitor's wall. This is the most effective way to study user behavior in your industry. From discounts to immediate status updates, you can get a lot of information just by looking at the number of like and comments.

Note that some of the relevant interactive information is not necessarily from the official fan page of the competitor, but also from their fans. The picture above is a fan's wall article that attracted the attention of other fans.

Favorite pages

Facebook Fan Page owners can add fan pages as their favorite pages (pictured below).

This is also a key area to study, and you can often find more competitors.

Rival research in LinkedIn

Find a competitor

method is consistent with the above

Followers

Browse Competitor's followers information

If you don't create links directly with your competitor's follower or don't share links, you'll only get a handful of information about your competitor.

Employees

Don't omit data from competitors ' employees, including information that employees provide to the company, such as:

Job Responsibilities--the percentage of employees in charge, researcher, sales, marketing, etc. annual company development--compare competitor growth with other companies in the industry modify the business card employees new recruits staff work experience the highest level of education § from which university graduates the most

Strategy

Check out your competitors ' recent blogs and activities to see what they can do to promote their accounts to attract new followers.

rival research in other social media youtube--research the competitor's video marketing strategy by viewing channels and video types and likes as well as the number of comments. Social mention--uses this real-time social media search engine to look for competitors on other social networks and users to comment on location-based social Networks-does your competitor use Foursquare, Gowalla, Facebook Places, Whrrl? Find Them boardreader--don't just focus on social networks, the most loyal communities can often be found in forums. BoardReader can help you find out what your competitor is doing on the forum. Local Search-Do you have any local competitors? Find them on Yelp, Merchant Circle, Google Places, and comments from customers.

Original link: http://www.socialmediaexaminer.com/how-to-gain-competitive-insight-with-social-media/
This article link: http://www.socialbeta.cn/articles/gain-competitive-insight-with-social-media.html/
Translator: Wisp