How to tap a news point when writing soft text

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Writing soft Wen, looking for publicity highlights is a lot of people have a headache, in fact, there are many skills, mastered them, will never worry about soft Wen did not write.

Undeniably, the enterprise is a rational organization, no beautiful personification characteristics, it is not like film and television stars, there are many legends to write, most enterprises are from the date of the establishment of a step-by-step development. Perhaps this is the reason that most companies in the face of the media, always feel that there is nothing to say.

In fact, in this era, more and more people become business people, therefore, there are more and more people pay attention to business people, things and things. From the media's point of view, there is a lot of value here. If you can use the media to look at everything inside the enterprise, you will be surprised to find: The original enterprise there are so many bright spots! Below I put myself in Amoy lesson network operation Soft article experience to share to everybody, hope to everybody useful.

1, Product

If your business has developed a valuable new product, this may be a big news. Why? Because: the product is the material foundation that promotes the social progress, the social progress mainly through the product lets the people perceive. Do not think that is exaggerated, the fact is so! The product that develops to oneself enterprise wants to understand from this angle, find out the thing that has news sex.

Suppose a simple example: if Haier developed a new product such as a home robot, I believe that as long as you disclose the news to the media, a large number of media will be rushed to report. The reason is that this product means social progress, the characteristics of the media determines that they will pay attention to this matter. Why the use of nano-technology electrical appliances products can cause widespread media attention? It is because this technology is epoch-making, this product has not before. To often see their products in the "first", which people can bring great benefits? What's the difference?

2. Leading figures

Every leader of the enterprise has characteristics, whether it is his personality, performance, or experience, are likely to attract attention, these are highlights, news points. In the leader of the issue, to avoid the "Enterprise no Personality" This feature, the focus shifted to the body of living people. In the eyes of readers, such articles tend to be more readable, so the reading rate is high.

In fact, since the reform and opening up, there have been many corporate stars in the country, and with the arrival of the entrepreneur era, such stars will be more and more, they will be like movie stars, are worshipped, sought after. For example, Shi Yuzhu has aroused extensive media attention, he himself has become a lot of people's idols. These people may not be interested in melatonin, but through the attention of Shi Yuzhu, they will pay attention to the brain platinum, focus on Shanghai's health.

Now many newspapers and periodicals have a character column, which introduces the success and failure, experience and thought of people from all walks of life. Soft text operators should be good at discovering the bright spot of the leader of the enterprise, this is also the excellent material that the media needs.

3. Industry position

Some companies in the more high-profile industry, because of media attention to the industry, these enterprises are unavoidable to be reported. For example, in the Internet boom, the media rushed to report a variety of Web sites, in the much-watched telecommunications industry, Huawei, Datang, waveguide, TCL, Kejian and other enterprises have naturally become the focus of media coverage. Soft article operators should seize this feature of the media, in a timely manner, some industry trends, data into a soft text, to provide media to promote their own enterprises.

Such examples are particularly common in the technology industry. This is because industry standards change rapidly in the technology industry, and some companies are "industry standard" makers, so they tend to have the latest information. For example, UT Tatsu Kang Company is the domestic PHS system developers, some of its technical trends directly affect China Telecom's related policies, so some media often through the enterprise to understand the information published on the telecommunications industry reports. In this way, in the media coverage, the enterprise often can occupy a more active position.

4. Events

Some companies are not noticeable in themselves, but the events that occur are newsworthy. For example, a small business in the depths of the interior has suddenly been merged by a multinational company, because the media's focus on multinationals has made the small firm more concerned. In the microwave oven industry, the company is in a monopolistic position, it can achieve the industry's lowest price of similar products, but the original has never been involved in the industry of the United States suddenly entered the industry, and the price of the lower than the grant, which immediately became a news.

Also such as Suning, Gome frequent price war, as well as the VCD industry standards of contention, are also large news events. When this kind of event occurs, the enterprise should timely contact with the media, by the media, the enterprise to tell the public.

5. Activities

Most of the activities that are characteristic and influential will arouse the attention and report of the media. In this respect, some advertising companies, planning companies have done very in-depth, enterprises are more familiar with this. What needs to be emphasized here is that when the enterprise sponsors or plans an activity, it should stand on the media's point of view, fully excavate the social significance of the activity, and prepare the material for the media reports and comments.

6. Enterprise Management method

Some successful business management methods are gradually being paid attention to, so multimedia began to report this kind of topic specifically. For example, CCTV's "economic half-hour" program, a number of research companies, such as the "Economic report 21st Century", "Chinese entrepreneur" and so on often to the company in-depth reports. Therefore, the soft paper operators can be characterized by corporate culture, effective management methods, and so summed up, which will become very valuable things.