How to use peer website to optimize your own website method

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We do SEO optimization is very easy to inertia thinking, is by virtue of experience to do. As a result of the search engine algorithm constantly updated, a lot of outdated, so the reasonable use of peer excellent website, for improving the efficiency of optimization and targeted become very useful. With the company's development requirements, revised to put on the work schedule. Below and the letter on how to share the reasonable use of peer site optimization of their own site methods.

How to determine our reference to the site? The target site is not necessarily the top of the industry. But according to the location of their own site to choose. For example, for SEO optimization, it should focus on those sites with high search weights. The method is simple, we search through the target keyword to the major search engines to find the top site. These are our target sites. What are the next things we should analyze?

First, first of all, we recommend that you clean up your site's underlying data. This part involves the domain age, the snapshot, the chain, collects, pr/br, Alexa and so on, through these basic data first understand these website general situation. Some unnecessary interference factors are excluded for the following analysis.

The second step, because the company's website Jingxi Rouge shop is to do cosmetics E-commerce platform, so from an ordinary buyer's perspective to complete the experience of a competitive website, from the registration to the purchase process is extremely important. Need to consider the user steps to complete the registration, from the purchase to the payment and click on a few mouse details.

The third step, is from the angle of SEO to analyze the Web page structure of opponents, page quality and so on. For brands of cosmetics, because there is no way to differentiate, the page similarity will be relatively high, but why the same page pr/br, the same title peer was searched ranking on the front? This requires us to carry out differential analysis. I thought about it from the following

A their page directory hierarchy is in the root directory, or level two directory.

B. Whether their page content is rich in quality, such as whether their pages have user's page, user evaluation and so on.

C. How their associated pages are made recommendations. Whether you have a very good purchase experience.

D. Their pages are static, whether the page is TKD whether there is a unique, the chain is done and so on.

The fourth step is to think about the status of the site, we need to learn from their advantages, improve their own website. This step seems to have been merit, but it is not true. Because the page revision design and so on still need technical department to complete, and technical department because work busy, many times will not be one of our suggestions to go to the well, this time we need to track execution, let analysis summary into the final results.

This actual experience sharing not too much operation details, the operation of the methods and ideas to share together to explore learning. Article written to the end, thanks to high-end genuine cosmetics network west of the West Rouge shop Http://www.yanzhipu.com chief Operating Officer @ Mr. Zia Jun give and trust and help. This article A5 the first, welcome reprint exchange.