How to use QR code to promote activities

Author: Matthias Galica

Original title: How To:use QR codes for Event Marketing

Source Address: http://mashable.com/2011/02/22/qr-code-event-marketing/

Translation: Notus

Why translation: Lately I've been thinking about the relationship between a mobile network and a traditional desktop network. Obviously this is not the relationship between the well and the river, and that day when I first thought about it, the first reaction in my mind was the ground city scrap city and the air city Shlaim in the "Punch Dream". The two are connected, but not so easy to see. This article is not meant to do QR code marketing (which is also interesting), and to show you how these two different Web worlds are connected through QR codes.

Matthias Galica is the CEO of Sharesquare. Sharesquare offers the use of QR codes or mobile web apps to promote artists, singers and brands.

Since the beginning of 1994, people began to say that QR code is about to start to pop, but until this year, QR code can really become a social hotspot. And that's thanks to the fact that the popularity of smartphones, the ubiquity of QR code scanners, and the mainstreaming of social networks, QR codes can finally be a bridge between the world of the Internet and the real world. In market applications, the most noteworthy is the use of QR code for such as music, film and trademark marketing. The upcoming SXSW next month is likely to have a stage in which the QR code eventually erupts in the United States.

However, many manufacturers do not know how to use QR code, they often because of some very simple error to destroy the entire QR Code promotion plan. I've been working on this for nine months, and I'm going to share some of my experiences here.

What can I do with QR codes?

QR codes should be used to guide your users to open a Web page optimized for mobile browsing, and the content on this page is related to where the user gets the QR code. Here are some best practices, and you'll find that several words are repeated: focus, rich media, downloads, social networks, rewards, and content dependencies.

Music Performance

It has to be: provide timely performance playback through online media such as YouTube or radio, provide information about the performance, and allow users to use social networks such as Facebook or Twitter to give feedback on the show (such as "like")

Additional plans: correlate to content-related applications such as those provided by mobile roadie, encourage users to subscribe by offering free downloads, receive additional rewards, and provide recommendations for mobile E-commerce. (TopSpin or Bandcamp)

Concrete Example: The Grammys, Mitchell Musso.

Movie releases and screenings

Must have: Play trailer, show screenshots, provide release information, provide latest news for fans to spread

Additional planning: Limited scene downloads, free movie tickets, movie ticket discounts

Concrete Example: Ironman 2, Ray Kurzweil ' s transcendent man.

Technology Product Launch

Must have: Show screenshots, play demo video, link to all your products, show company information, social Network feedback button

Additional plans: Provide an opportunity to try out in advance; Send an invitation to use; or scan this QR code for a checkin.

Concrete Example: WHRRL, SCVNGR.

Brand Promotion or sponsorship

Must have: Provide unique content or information, reward to the user, discount information, social Network feedback button

Additional planning: Some small games, such as Scvngr offers;

Concrete Example: Chevy at SXSW, Calvin Klein.

For fans, customers and activists

Must do to install a good barcode scanning software on your phone, such as RedLaser, shopsavvy or barcode Scanner.

Other: Print QR code on your card.

Where do I put the QR codes?

Print QR codes anywhere you can think of,

Don't do what?

There are some things you need to avoid:

Do not print barcodes that can only be identified by certain special software.

Do not connect to a page that is not optimized for your phone, and do not include flash on the page.

Don't forget to put a few words of pep on the side of the QR code, such as "Scan me for mystery gifts!" "So that your users will scan your barcode.

Don't forget to test your barcode completely before printing in bulk.

Things you can expect

Generally speaking, users stay on a mobile site on average about 4 minutes, but if your page is attractive enough, those who scan through the barcode will stay longer and more active.

We are also preparing for the upcoming SXSW, and I think the QR code will have its own outbreak in this event. ......

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