How to use the e-mail marketing in Chongqing

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Chongqing run to now nearly also has more than 1 years of time, Chongqing Slip (http://cq6.com) from October 9, 2009 began to create, so far has nearly 100,000 members, each day has 40,000 PV. It took me one months to explore the development of 2000 members, and it took half a month for more than 10,000 members to follow. In fact, after the 10,000-member promotion, we have also mentioned many ways and means to promote local community in many meetings, and then we will focus on the experience of email promotion in Chongqing.

Tell me an episode before talking about my experience, in the promotion of the plan when you want to use all the way to promote the method to achieve one by one, suddenly thought that if it can be effectively collected in Chongqing local QQ user group data, in the form of mail to spread, and the way of inviting friends to spread indirectly, The effect will be very good, just think of an occasional chat with the Internet friends have recommended to me their development of mass mailing software, to tell the truth has been on this kind of software is not very cold, with the attitude of trying to buy their software, found that this software is very consistent with my needs, set QQ mail collection and mass in one of the software, That night I immediately purchased N more letters to the account to experiment, the next day to see the results of statistical discovery is not bad, this is completely out of my imagination, so I put the other computers in the home also installed, to maximize the amount, (their software is multitasking, multiple machine unlimited) constantly try and with their customer service to communicate the method of mass mailing skills, In the experiment a few days later, found that the effect is really good, many friends also saw my effect, always ask me how to do it, then with a few good friends introduced a bit, this software I have been using, then registered members are basically through this software promotion, found to be a recommended software, At that time also have a lot of friends to find me to count, so on the microblog recommended this software, so that more webmaster can use this software, specific attention to my microblog (), a lot of friends have seen the purchase, or a lot of people asked me how to maximize the use of this software to do the promotion, Some directly asked how Chongqing slipped at that time is how to promote, in order to facilitate, then I will specifically write this software to use the process to pay attention to and mass method,

First of all, do the promotion is a process, from the mentality to settle, I was holding a try attitude, no patient webmaster do not try this scheme, this method in the process of implementation is to spend some kung fu, but it is really a one-to-one precision marketing. More importantly, it can repeat many effective marketing. At the same time greatly reduce the bulk of the mail in the process of being included in the spam probability. Below we are step-by-step to explain how to combine QQ mail data to line the QQ mail mass marketing

1, do the EDM and copy content, the software can add unlimited content, as long as the title and content of the characters are not the same, but the expression of the same meaning, typically 20 accounts for each of 200 topics and content, so that on the one hand can avoid into the dustbin, one side can maximize the promotion of marketing results Because the software sends out different content, this can reduce the reception of the other side of the Post office know you do mass, the content as simple as possible, this SNS can be fully achieved, such as: your friend So-and-so invited you to add as friends, directly with the number of sites to do an invitation page, if there are Amoy customer ID friends, Below can put some Amoy code, maximize the effect of promoting;

2, the collection of accurate QQ mail database, their software in a piece to do quite strong, this piece needless to say, the software can be sex, age, place of residence, gender to distinguish;

3, ready to send a letter account, currently recommended by Sina and Sohu or Sogou account, of course, can also use other like Gmail,yahoo. CN and so on these numbers, the more the more the better, account number, do more tasks, the amount of hair;

4, in the process of doing mass and registration account must change the IP, the time control in 50-200 seconds, they also have the corresponding software to support, such as the exchange of IP, account number of batch registration software;

5, here to explain, a lot of people buy this kind of software may be afraid to send more to the dustbin, in fact, not to the dustbin are second, the most important thing is to be able to send out, because our users have a habit of mail, is regularly to clean the dustbin, if you do the content and title can be communicated to your target customer groups, Then 95% he will open this email to see if you want to delete, so despite the hair bar;

6, summed up to a sentence, that is, multiple accounts, many content, to change IP, here again, the mass mailing software must find those who can send a mailing list. Do not use this function as far as possible, otherwise it is easy to be spam filtering system included in the spam, never turn over the day. Most people QQ have opened the mailbox, and QQ online will be directly out of the window prompts, so plus insist.

According to the promotion of this period, I got some approximate figures. This software, if the account number, one day the largest can send 100,000 mails, we only need a computer, do not need someone to look at; When we finish the process of mass, in a certain time period we go to do the lowest number of statistics is also one of the most conservative statistics found that there are the following numbers:

8%, at the beginning of the message we sent, at least 8% of the mail to allow users to view the content of the message. That's 15,000 emails being viewed,

1.5%, in the mail we send, at least 1.5% of them are viewed by the customer after the content of the message, through the content of the mail to click into our site, but also to 1500 people to see our website,

0.02%, according to some of the existing site conversion rate of data, converted into the final registration intention of the proportion of about 0.02%, that is, in the 100,000 emails we send, the last 20 people will have the intention to register, that is, we usually say B-class customers.

0.005%, will eventually become our members, may reach the 0.005% of our email, the most important thing is that after you finish the promotion today, there will be many land continued to open the number of visits to the mail over, So from the above number can be drawn in the process of promotion one is to patiently insist on the other is to do a good job of all aspects of preparation such as the letter account, the content of the design and optimization, including the target customer group analysis and selection, the whole process seriously, believe that the effect is followed. In this article can be trying to do mail promotion webmaster friends play a certain role in helping.