How to win the Battle of Internet marketing?

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In the field of network marketing and website construction, there is a serious Matthew effect: the existing large websites with good development momentum will keep on making profits, the snowball of wealth is getting bigger, and the fledgling small websites are struggling, and the market gives them more and more limited development opportunities. For new customers, an industry-renowned site with scale is always more attractive than new sites.

According to the July 2007 China Internet Information Center, the latest statistics show that the number of Chinese Internet users has reached 162 million, China's small and medium-sized enterprises are also more than 40 million, can carry out network marketing activities only about 1 million, and 70% SME owners believe that network marketing is important or important for their business promotion. This shows that many small and medium-sized enterprise owners have been aware of the hidden in the network of huge resources, but "how to do Network Marketing" is still a major problem for them.

Professionals expect a significant number of small and medium-sized businesses to flock to the online marketing community over the next few years. These "Up-and-comer" sites do not have the accumulation of resource advantages, their "Network Marketing" battle how to fight? How can new Web sites get resources as quickly as possible to avoid being prematurely eliminated in the heat of competition?

After the author's long-term industry observation, the following points for the new network marketing executive can provide reference and reference:

First, the concentration of strength to increase the return on investment

For the lack of resources advantages of the network marketers, the first consideration should be: through accurate site positioning and clear objectives, starting from the smallest point of entry, focus on the strength of the promotion and network marketing. The key to network marketing positioning is search engine positioning and keyword selection. So, how should the network marketer choose the key word that the investment returns the biggest?

First of all, we have to consider the meaning of the most specific, the smallest category of keywords. There used to be a guitar training enterprise choose "musical instrument" as a key word, it can be imagined that "musical instrument" as the key word price than "guitar" a lot higher, on the surface this will bring greater flow. But in fact, the positioning is too vague, it is likely to bring many target information for the "piano" or other instruments of users, they will not be interested in the guitar site, which is to reduce the return on investment, companies put money, but not gain.

Second, network marketers from the user's point of view, through the investigation and analysis to judge: in the industry, which keywords are easy to be used by users. Only choose the most accurate keyword, the limited promotion resources to apply to these keywords, in order to make the new website smoothly out of the first step.

Second, the most attractive choice of the domain name

Because the cost of domain name is relatively low, so for a long time, the technique of domain name choice is often neglected by people. In fact, if the network marketers can in this regard more effort to think, choose, this small investment will bring unexpected benefits to the enterprise.

In the new site's domain name brand has not been launched, the enterprise to "think of users", choose a domain name with temptation. The traditional idea that the number of characters in the domain name is less, the better, and the author has long observed that this concept is not entirely correct. We know that the domain name is composed of English letters, people in reading or memorizing a string of English characters, the pronunciation plays a crucial role, its convenience or not directly affect the degree of people's memory. Therefore, when judging whether a domain name is seductive, we can follow the following three principles: the less the number of syllables the better; the more accurate the meaning of the expression, the better the user can quickly identify whether the site meets the needs of the enterprise.

Not only do they not allow users to quickly identify, but also difficult to remember, the temptation is not to talk about. Once a customer to do silver, he began to choose the domain name of tb925.com, "Tb" refers to his earliest "Taobao" on the establishment of shops, 925 refers to sterling silver, the domain name design involves the previous mentioned problems-not clear, difficult to remember. In the author's proposal, He re-elected Letyoupretty.com's domain name, this domain name in the three words difficult, with basic English level of netizens can understand, the most important thing is that the concept of the meaning of transmission will cause users a strong curiosity, we are interested to pay attention to, in the end is what kind of products can make themselves beautiful. Although the latter has more characters, but the meaning of its expression can make the user photographic memory, such a design has a very far-reaching significance. In addition, most Chinese users do not pay attention to or mind the small grammatical errors in the domain name, so network marketers can not be overly concerned about the grammatical structure of domain names.

As we all know, there are lucky number of license plate number, 5-digit QQ, duplicate number of mobile phone number and so on, they are not only easy to be remembered, but also can highlight the talent status. Similarly, with the temptation of the domain name can be from the concept of their website quickly promoted to a certain level, it is the new people in the field of network marketing to succeed in one of the shortcuts.

Third, the most effective "please" search engine

With the growing popularity of internet marketing, more and more users are beginning to realize the importance of search engine optimization. But the ads on the right side of Google are often very expensive to promote the "Up-and-comer" with limited resources. In fact, as long as the design of a reasonable page structure optimization, the new site can be on the left of the natural search results to get a place, this method is also a new web site marketers often think and discuss the topic.

However, how to be the most effective and reasonable to cater to search engine spiders searching strategy? Internet marketers have long been looking for suitable optimization methods. Some Web sites for quick success, excessive pursuit of optimization results, so that the search engine to determine the disqualification of cheating; there are some site optimization is not in place, so the enterprise can hardly see the results of optimization. In fact, want to "please" search engine is not difficult, Google's official webmaster Help Center has been very detailed list of webmaster optimization guide:
http://www.google.com/support/webmasters/bin/answer.py?answer=35769

The guide sets out Google's search principles in terms of design and content, code and technical specifications, and quality principles. The roots, the rules are made by Google, only the most accurate understanding of the rules and the use of rules, will be the most likely to become Google friendly Site.

Four, the enemy, step-by-step

As we all know, compared with traditional media, network marketing has an irreplaceable low-cost, this advantage is especially limited by small and medium-sized enterprises. But if inexperienced "up-and-comer" blindly involved in this emerging field, often will be counterproductive effect. Therefore, the new Web site to pay full attention to the effectiveness of network marketing monitoring, improve returns, reduce costs, and accurately set the direction of each step of investment.

In order to meet the needs of users, today's market has a lot of traffic statistics tools, but this is also mixed with some of the inferior products, they not only affect the enterprise's marketing decisions, some software will even add viruses in the code, to bring immeasurable losses to enterprises, network marketers must be wary of such products. Generally speaking, the choice of mainstream products more reliable, such as Google Analytics (GA), Hotsales Digital Marketing Assistant 2007 Network Marketing Partner (HOTDMA), 51yes v2.5 version and Itsun and other quality tools, they are in the functional design, service support and other aspects are relatively perfect, can be very good advice for users.

On the basis of selecting high-quality tools, network marketers also have to judge which products can best serve the enterprise. We know that different software in the data analysis of different emphases, product-oriented customers also have differences. For example, HOTDMA compare to the needs of enterprise users, it will be more from the business value of the problem, and GA on the comprehensiveness of the statistics to do a better job. These tools themselves are not good or bad, network marketers should be based on a comprehensive consideration to find the most suitable tool, so as to make its use to maximize the effectiveness.

To sum up, "Up-and-comer" should choose some products for small and medium enterprises. HOTDMA is launched by Shanghai's Network Marketing comprehensive statistical analysis system, because of the speedy itself is a network marketing service provider, so its product target positioning is relatively clear, is the SME Network Marketing partner. HOTDMA focuses on enhancing the business value of users in online marketing, in particular, the introduction of the network marketing effect monitoring and evaluation products, the user's network marketing conduct a full range of monitoring and analysis, with accurate data and industry reports for network marketers to provide reference to help users reasonably optimize the overall network marketing activities, In order to obtain a higher return on investment, so it is very popular with small and medium-sized enterprises.

Choose a suitable for their own flow statistics tools, like to get a "mentor", with the "mentor" of the guidance, "Up-and-comer" in the marketing process to go out of every step of sureness, which is vital to the survival and development of enterprises.

Through the above suggestions, we found that as long as their limited resources fully mobilized, "Up-and-comer" can also create a world. If you are ready to carry out network marketing, or the new network marketing results very little, may wish to carefully analyze and judge, choose a suitable promotional program, which will bring more revenue for the enterprise. Network Marketing for small and medium-sized enterprises to provide a broad stage, but it is also a great learning, which exists more esoteric, but also network marketers in the practice of profound experience. (Zebian Admin01)