How Giants lay their smart homes

Absrtact: Wen/Guoren smart hardware after wearing heat last year, began to cool down today, more practical, grounding gas smart home direction began to be the internet giant and home appliances business attention, and began to the layout. has now entered the living room during the big combat period

Wen/Guoren

Smart hardware in last year after wearing heat, today began to cool down, more practical, grounding gas smart home direction began to be the internet giant and home appliances business attention, and began to the layout.

Now entered the living room big combat period, in the end who the main ups and downs have not been conclusive, after a recent interview, to see the layout of major participants and their own small thoughts, currently involved in the three major camps:

1. Internet giant

2. Traditional Household appliance giants

3, smart home start-up Enterprises

These three are not only intelligent home war in several subjects, and mutual infiltration and cooperation, which is now the domestic smart home market situation. All three are in the enclosure to build an ecological, want to become the future of intelligent home leading:

Internet Enterprise: Grab the living room entrance

In the Internet enterprise, the intelligent hardware aspect exerting the most fierce is the millet, in the third batch of the millet router, has joined the Broadlink Intelligent remote control, and began to render the intelligent home concept in the propaganda content.

At the headquarters of the multicolored city on the millet, I saw the director of Millet router Tang Yu's office, has been armed into a smart home scene.

Tang Mu Office coffee machine has been connected to the route

With the router as the center, through the mobile phone control, the TV, curtains, coffee machines, electric fans of these traditional electrical appliances to the router, the link between these devices and routers are connected through the WiFi infrared remote control or intelligent sockets. In the future, after the electrical products are added to the WiFi chip, the router can be directly connected with the control.

"In fact, Broadlink has 360 and jingdong investment background," Tang Yu said, "so our cooperative mentality is very open."

Through the discussion with Tang Yu, the smart home strategy of millet is this:

The top layer, millet hope and wireless chip company (Qualcomm/Boton, etc.) cooperation, the development of standardized smart home wireless chip, used to traditional household appliances home products, can be easily connected with mobile phones, routers. This is actually to participate in the development of the rules of the game, is to establish an important part of the ecological circle, so the chip companies in the smart home chain also plays a pivotal role.

The middle layer is through the millet router, to create a smart home experience center, and then the next level, is gathered around the intelligent family peripheral equipment, to join this ecology.

Millet has this ambition background has 2 points, one is by the handset and the MIUI system gathers the user Foundation. The second is the channel advantage formed by Millet Mall. But the user size compared to Baidu, Tencent is still very small, so the goal of millet this year is still through mobile phones, routers, television to expand the size of users, price-performance is still a simple and crude method. It is said that the router's shipping target this year is tens. The price of its router products is still undecided, and it is weighing the market.

At the same time, 360, Baidu, Jingdong Mall, also in the smart home aspect of the fuss. 360 do their own router is to take this key point, while participating in many smart home early project investment. There is also a smart remote to do entrepreneurial friends say, 360 of their projects are very interested, have chatted many times.

Baidu on the one hand to the intelligent hardware start-up companies to provide cloud services and data cooperation, on the one hand, also in the layout of music boxes, blood pressure meter such products, but the ecological temporary incomplete system. Jingdong Mall In addition to investment broadlink such enterprises, also in the way through the jd+ plan, in the channel gathered intelligent hardware company.

Traditional home appliances: afraid of being marginalized

After the rise of intelligent home, the most sedentary is the traditional appliance enterprises. Haier and the United States are the most active in this respect.

Haier in addition to the introduction of aldehyde know, air box, intelligent air-conditioning, such as a single product, also released on March 17 its smart home platform, u+ Intelligent Living operating system, by the u+ Intelligent Home Interconnection platform, u+ cloud service platform and u+ large data analysis platform as three components.

Haier's plan for intelligent home

Through a platform to gather all kinds of home appliances, lighting, curtains, security and other equipment home to achieve cross-brand, cross product interconnection. But this decision has some wishful thinking, how to let other home giants also join the Haier platform there is a lot of resistance.

On the same day, another home appliance manufacturers, the United States and Ali cooperation, the same in the building of a strategic level of intelligent home platform products. But here, Ali plays a more role in cloud services and large data analysis based service providers, and the product shape and experience is beautiful in doing.

Haier's smart home architecture

The beauty of the smart home is now to air conditioning as the center, hope that other household products to join the beauty of the ecology, the same face and Haier the same problem, why should I add to your game rules? Moreover, the United States in comparison with Haier more closed, between home appliances products and routers, arranged a m-box in the middle of the "messenger" device, in the standardization of compatibility will be more difficult.

So, at present, home appliances giants who want to become king, so each other, and smart home market, now the most missing is actually standard, if there are many large manufacturers, united to set up a smart home alliance, unified access standards, will be clear many obstacles.

Startups: Both Ways

From last year's smart home enterprises, this year has become a sweet pastry, the capital market is sought after, but also to the internet and home appliances giants like.

The illusion of making smart lights last year, an angel round of investment was made, and its founder, Wang, was also busy contacting the various fund consortia. A previous Broadlink office in Hangzhou, and its founder Liu Zongru chat about the development of smart home, as a start-up, driving users to intelligent home awareness of the pioneer, they now play the role of 3 categories.

Phantom of the Intelligent lights/switches and other products Broadlink products have not only switches and remote control

One is to C, directly to consumers, through their own official website, Jingdong, such as the electric business channels and Taobao, directly to consumers, facing the users of the fever, that is, smart home products in advance consumers.

The second role is in the smart internet giants, home appliances giants, that is, those who want to build smart home ecological circle of the players to work together as a part of each ecological circle, that is, so that products are recognized by users, but also meet the ecological needs, so this kind of products both ways.

The third role is actually this kind of technical entrepreneurial team is a big wild, with the WiFi chip companies, through their protocol specifications, so that the traditional appliance enterprises to use such a WiFi chip, but also home appliances products, access to smart home application platform.

Chip, in addition to the basic WiFi chip, the sensor integration, is also a foundation of the big business, such as PM2.5, temperature and humidity, action, etc., this basic module of products, in the future after the popularization of smart home, there is a large market.

To the start-up enterprises, to survive or be concerned about, the most important thing is to make a subdivision of the field, such as the lamp, have to do the air monitoring, as long as a little to do fine, can become an intelligent home ecological important link, can exist.

Summary

In this way, internet giants, home appliances companies, smart home start-ups, although each with the purpose, but in fact, each of them in the smart home Ecological circle plays a role are indispensable. Internet giants and home appliances companies have a huge user base, internet companies are better at doing client experience, home appliances enterprises in different scenarios of home appliances functional needs, understand better, smart home start-up companies, is in every subdivision point, solve our life problems, improve the quality of life and efficiency.

Lively behind, now the most missing is, a unified rules of the game, in fact, the internet giants, traditional home appliances manufacturers, are now earning this point. After the argument, the most needed is to make the rules of the game together.