How hard is it for operator changes to take effect immediately?

Today friends to see a small friend Spit slot: In the handling of a free package operator packages, inadvertently leak tick call display function, the communication was informed that the combination package has been in force, even if a replacement of the caller ID function, can not be effective in time, but to wait until the next month to enter into force. See, it's very, very silent!

"Coming into effect next month" is a lot of people have pain point experience, so blunt not be people spit slot is strange. Why can't it take effect in time? Is there room for improvement? This still reflects a lot of details of the operator. Personal stand in a user's point of view, not always say to the Internet, user-oriented? This is an important detail!

How difficult is the question of "coming into effect next month"?

The individual is not aware of the operator's business system, but also listen to some operators of friends explained that the business change can not be effective in real time involved in a more complex relationship, both the flexibility of IT systems adaptability problem, but also the problem of business diversity, to achieve more complex. In particular, the current flow-oriented package changes, such as the original 10 Yuan 70m package, used to the middle of the month, changed to 20 Yuan 300m, if the immediate effect, how to calculate? The difference between prepaid and paid users, and so on.

This explanation sounds reasonable, but it is not the case to think carefully. Such changes should not be difficult in mathematical calculations, let alone a powerful system to achieve them. Therefore, personal understanding is not a problem in the implementation of the business system. But from the reality, because from the beginning of the business has built a set of complex and huge business system, coupled with a variety of combination of relations, in fact, it is difficult to straighten out the so-called. From this point of view, the transformation of the implementation of the difficult, and the cost is high. This seems understandable, but such explanations stand at the user's point of view, so it is no surprise that such business details are not abused by users.

Second, the "timely entry into force" optimization question has not thought about, and put into action

Even if the flow of the package is too complex to straighten out, but from the type of business, still some do not involve this complex business relationship comb, have not considered sorting cleaning, optimization? For example, the beginning of the article refers to the caller ID function, in the personal understanding is a switch button operation problem, why is so complex. Even if this involves the issue of functional fees, either by the actual number of days to open, or the system default free and what is the big problem?

From this point of view, seemingly accustomed to the "next month effective" problem is fully reflected in the operator of the service details of attention, especially related to the user experience key pain points. Can improve the optimization is also not positive, so the user does not understand is not unreasonable. This is also the traditional telecommunications thinking in the work, as the competition has increased the user requirements, such service details need to be implemented and put into action.

Third, the improvement in the details, not just a tariff problem

According to personal observation, from the network reflected on the operator's dissatisfaction, look, mainly focused on three major categories: first, the problem of high service tariffs (this aspect of the operator with the network upgrade and competition intensified, has been greatly improved, so that the growth of the operator's revenue has been due to the large adjustment of tariffs and pressure) The second is the unreasonable deduction of various kinds of value-added services (such problems are the most concentrated and focused by the media) and the third is the problem of poor experience in service details (such as the effect of the monthly business change).

For the issue of tariffs, standing on the user's point of view, there is no minimum, only lower, the best free, the problem needs to be combined with growth objectives and competition and other factors to adjust, but also has formed a more market-oriented pricing mechanism, operators have greater flexibility. For all kinds of illegal behavior, it is the operator faced with the government supervision and supervision of public opinion under the double pressure of focus on remediation. Therefore, in contrast, the service details of the experience optimization problem is often overlooked by operators. As the operators who have been taking differentiation as the improvement direction in recent years, it is obvious that it needs to be considered in more detail, not just the question of tariffs. Operators of the Internet, it is precisely the need to be in such details to the landing. The following month to take effect as an example, I believe that the internal business of the comb, can be categorized, which can be effective in time, which is required to conduct business and even system optimization can be achieved.

In the last two or three years, operators have been plagued by internal and external problems, for the problems of their own business has begun to become numb, as the business environment changes need to be optimized and not in time to be optimized, while the negative evaluation of the user feel aggrieved, the other side is the internal morale is low and this negative evaluation without landing improvement, This situation is dangerous, it is old habits. And this kind of old habits bring to the Internet innovation Business, is also the potential danger. In short, a habitual "next month effective" problem, refraction of the problem really many!