How I do online marketing

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Before this, read a few about how to do online marketing article, not very ideal. What may be written, feeling too operable, difficult to seize the martial arts of the Battle of the river, now this year, the moves can not be a recruit system enemy AH ~

Today under the bold oneself, with these years retreat from some of the lessons, to share with you. Another day just wrote a "new station 7 days ranking Home page I was how to do", interested in words can also see.

First of all, what is marketing? I made a copy of this, heard, understand, cognition, like, buy, these 5 links constitute the chain, at the marketing of the ability of the sky, also can not escape the finger mountain. How to get the most from the lowest cost, so that the core KPI index to the minimum, each phase of the focus is different.

One: Precision

1, the first precision, if the marketing process as a metaphor for fishing, here is not the precision of the net spread small meaning, but to narrow the mesh, no matter how small fish you big fish, into the net you don't want to run! The mesh hole meticulous to the premise of the extreme, and then enlarge the net infinitely! If you as a webmaster, Whether it is the overall feeling of the site or user experience, think of the site has been the best of the peers? Can you try to make every visitor have the greatest value?

2, the second accurate, we are to catch fish, with fish food, not to shrimp and crabs to eat! But all done advertising to know, especially Baidu promotion, the monthly KPI cost how much can be saved ... I will tell you that I spent 1.5 months to invest 800,000 of the annual bid to promote the account, the effective information of the KPI cost from 63 dollars to 31? And it's still a 3-year old account. This truth put in the hair outside the chain and other free promotion is also general, for Baidu, the quality is much more precious than the quantity.

But this also with the needs of the crowd control ability is inseparable, the first to different customers, different stages of the needs of the whole understand, this is the real internal strength cultivation.

The second: value

1, the value of relative user needs

Before often listen to people say so, the highest level of marketing, is the death of the said to survive, Stone as a diamond to sell ... Of course, in the previous period of relatively closed information flow, by the flicker may be a little effect, but now, or dead this heart.

We can meet the needs of users, to provide customers with the value, is the reason for us to live, according to Maslow's hierarchy of needs can be divided into several kinds, not much nonsense.

2. The value of relative replaceable products

To provide value for customers is the reason we live, but can live very well, will be real gun hand-to-hand combat, for those lovely colleagues, think of what can be done better in some way ... Can be product attributes, can be 820.html "> channel advantages, cost advantages, user experience and so on." Do marketing, in fact, is bullying, it is necessary to take their own strengths and opponents to fight, if you can form a set of sword, the unity of human swords, it can be invincible ...

3, the value of relative user expectations

In a word: spoil him! Why do you want to do sales like customer relationship? In fact, it is a truth, if you can put her spoil the outrageous, then she is your life is your people, the key is not to bear any responsibility! can learn a person of olive oil, every time after receiving the package, the light sent to the gift, give me a Feeling , I earned it! You lose!

Luo Li, said may be a little more, quote the words of the predecessor of the word: the body and mind by the dust brake, is called the newspaper Buddha Grace. This life has gone 20 years, not in doing marketing, is in the way of marketing. This article by the Jinan moving company http://www.jnbanjia.cn original starting, reprint must keep the link! Of course, you can add other.