How I look at the site optimization process of friendship links

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We first look at Google's ranking law, one of the criteria is your PR value of the high and low, PR is called Pagerank,google of the value of the PageRank is based on the site's external links and the number of internal links and quality to measure the value of the site. The idea behind the PageRank is that each link to the page is a vote on the page, and the more links it has, the more you will be voted on by other sites. This is the so-called "link popularity"--measuring how many people are willing to link their sites to your site. This means that the quality and quantity of external links greatly affect your site rankings and site weights.

There are several common methods of obtaining external links:

Forum: Include scroll URL links, signatures, topics or purchase ads

Blog: The past two years more popular method of promotion, is the group to build a blog, called the blog Support station

Categories: Well-known representatives like DMOZ

Navigation site: Like HAO123

Pay promotion: Buy out the chain

Soft article: Suitable for literary good or have a special editing site

Links: Relatively the most stable, the least investment method

This article is mainly about the role of friendship links to promote the site rankings and how to exchange links. What is friendship links, links are webmaster in their own site to exchange the other side of the link, can be the home page can also be internal pages. To judge a successful friendship link must be able to find in the Web page code URL and the name of the site, and browsing the Web site can display the name, so that is called friendship link. As for why to get friendship links, the previous paragraph has been said, will no longer enter.

Then how to exchange links, please follow the following principles:

(1) First locate its own website, looking for the same kind of other stations to do links, as the saying goes, the site is the same, the search engine has now been able to identify the same type of site, the type of similar sites to exchange links, to enhance the ranking of the site help is very large, such as I do the site optimization, Then I find the link to find the theme is "site optimization" site Exchange links. How to find relevant sites to do the link, if you know your competitor's website, can surround them to find, they and who exchange links, we go to WHO.

(2) Judge the quality of each other's site, please master Site command, in Baidu and Google with "site: Domain name" to judge, the use of the command, the search results included in the number of pages in the domain name, the more representative weight.

In search results, if the first page in the domain name is not in the top place, need to pay attention to whether the site is down right; search results if the first page under the domain name, almost certainly the domain name by Baidu or Google to pull hair; if there is only a home page in the search results, and no inner pages, You need to determine whether the site is a new station or an old station, if it is a new station, excusable, the weight is not high, not included, if it is the old station, the domain name must have been search engine k before; see the search results in the page snapshot date, the more new representative search engine more value this site, so the crawler often climb.

3 Determine the target after we do, how to exchange, and look at the following

Exchange of words to write you want to promote the key words, home exchange, as far as possible not to change the inside page, within the means and for, select and their close to the site exchange, do not cross the chain, not with the right to reduce the site exchange links, do not exchange black chain or hidden links do not exchange Nofollow and IFrame made the link, to regularly check links to prevent the occurrence of links to cheat son, and so you do go up after the deletion of your need to regularly check the links, to prevent the other site is down the right or K station, you still chained, will be implicated, but try to inform each other.

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