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In May 08, I began to do the local information network of Nanchong, there was no local second-hand information site, so I began to do. June 1 Website Official online, according to the name of the website name Nanchong second-hand network.
The beginning of the promotion is difficult, especially in the local city to promote a non-entertainment station is more difficult, the site has no information to find local newspapers to collect information, published to their website, ten or twenty daily collection, to ensure the authenticity of information, never to online collection. This probably fills in 200 information about, enrich the website advance content. The website is formally established and started to promote operation.
For the current second-hand sites commonly exist in the field of fraud information, I to ensure the authenticity of information, to prevent crooks, through the logic of restrictions on the registration of foreign users, posts are also limited the IP address, so as to ensure that the source of information from the Nanchong, thereby improving the authenticity of the website information. To open a free shop for members, this will also attract more users to actively publish information.
Website operation is nearly a year, the process is bitter and sweet, now summed up personal experience:
First, the promotion of Step one
1, the completion of the label design (as far as possible include second-hand information network trading-new (old) price);
2, the use of the portal site to create more forums, backlinks, blog links, Post, and other ways, so that the search snapshots found us, thereby enhancing our click-through!
3, in Chinese search website ranking
4, in English Query site ranking: http://www.alexa.com/
5, the number of web browsing significantly increased, the main source is zhidao.baidu.com/in the QQ forum paste site, on Google posted information, posted on Baidu;
6, the impact of Baidu's ranking is the need to publish news on Baidu's website, news, more hair thread and other ways
7, Reverse link less, need to promote the reverse link!
8, website keyword: nanchong second-hand
9, as far as possible with the use of plain text to express the purpose, but also the use of colloquial form to write a Web page description, to achieve search keywords and goals are different.
Second, the promotion of the second step
1, the site needs to add information, the number of members, comments (System is the use of PHP system modification) Purpose: to increase the credibility of the site, improve customer focus;
2, advertising can be used to control the use of counting program access, art optimization advertising content, the bottom of the introduction of advertising Dan Quote (AD case);
3, the use of the site's traffic to allow customers to stay, attract them, the use of traffic to make money, such as Google's Pay-per-click can be used, but also through the forum to build multiple modules, add clicks to count the number of visits and load links;
4, find more details of the site, advertising links (technology, customer communication) around the content to do;
5, the best on the home page to reflect the hot line: 800 or 400, you can also have contact in every page, because the network of customers want to contact you almost all by telephone contact;
6, the front page advertisement banner, is the promotion business profit way;
7, the advertisement place has the telephone number, facilitates the customer contact;
8, the website advertisement vacancy may provide to each shop first, lets them to realize the effect, and so on the statistics data comes out then continues to promote;
Well, the above is a number of my cooperation to promote the way, other online promotion is nothing more than advertising color page launch, banners, small business cards, and so on, we can think of, I will not say more, today said so much, another day I write a consideration of the local station cooperative profit project we discuss.
Literary level is limited, incoherent, the first time in Admin5 published articles, but also hope but eyes of friends mouth mercy. (Wen/Nanchong Second-hand Network www.ncesw.com reproduced please specify, thank you)