How important is the inner chain?

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The inner chain is a good thing, this is the most proud of the portal site. The chain is done, the link can not ask for help, can also bring rich links to the site resources. But what does the inner chain actually do?

For today's website, SEO significance is not just a simple keyword ranking so narrow, more should consider the matter of the site structure, long tail word flow, as well as the site's user experience design (if you can let the first surfer to your website can easily find the information he needs, That your site must be a successful site!), each is a lot more important than the simple keyword ranking. What role can the inner chain play in it? Let's analyze it.

1. First of all to analyze the most basic keywords ranking, what role does the chain play? Here, the role of the chain is only the role of hyperlinks, and the role of the chain is basically the same. If you can put the chain is very good aggregation together, that your site's keyword ranking can basically not ask for help, not outside the chain. Of course, it depends on the difficulty of the keyword, but also on the number of internal chain of your site.

2. What is the impact of the internal chain on the number of Web pages included? Previous article: Why the search engine included a few pages? In the link to the site included in the impact, here is no longer redundant.

3. The importance of the inner chain to attract the long tail word flow. For the general web site, unless it is a lot of resources have no place to spend the site, otherwise it will not be placed outside the chain of resources on the long tail words. Therefore, for most sites, the long tail of the link resources are derived from the chain, which is relatively cost-effective. I have always advocated: SEO is the biggest feature is to save costs, whether it is money or links or other resources.

4. The importance of the internal chain to the website structure and user experience design. For WEB2.0 's website, the base and core of the site is hyperlinks. Of course, the search engine in the WEB2.0 era, the core of the algorithm is also hyperlinks, for the user experience, the core experience is also hyperlinks. So from this definition we can see the importance of the inner chain. Often the site structure is very clear site can give people a more friendly user experience, but the construction of the site structure, must not have hyperlinks. Hyperlinks can be in the site, most of them are within the chain, as long as a small part of the chain will be outside. Similarly, for a guided user experience design, hyperlinks are definitely needed to guide the completion. For example, I have mentioned in this article on the previous article: why the search engine included a small number of pages, but if the following does not add hyperlinks in this article, the guidelines do a good job, users can not directly open, such a user experience is not perfect.

So through the above analysis, we can see the huge role of the chain, so after the construction of the chain at the same time, do not overlook the importance of the chain building Oh!

Originally contained: Lan (www.zhangmengxiao.com.cn)

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