How Internet entrepreneurs can play Twitter

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To ask the hottest Internet app this year, Tencent Weibo has just announced a 200 million registered users and Sina Weibo has valued as much as $ billions of trillion. Television, newspapers and other media often reported on the micro-blog events, government departments have opened the official microblogging, and to eliminate the gap between ordinary netizens. For Internet applications, the most sensitive business E-commerce sites and group buying sites have entered the microblogging platform to carry out their own marketing activities, and get very good results from them.

But unfortunately, in the IT Teahouse community, the survey found that Sichuan's internet entrepreneurs are not so cold to Weibo, although see the daily media hype, but did not attract attention, most of them are registered account to send a few micro-blog, completely ignore the media properties and platform properties of Weibo, Also use the traditional network marketing way in the promotion of their own website, really can be described as "holding golden around to find food." The author here lists some of the benefits that micro-blogging can bring to entrepreneurs, hoping that the Internet entrepreneurs in Sichuan can attract attention and focus on the microblogging platform.

1. Brand Communication Platform

The current microblogging or media attributes are stronger, there are a large number of individual users, more active are those media reporters and celebrities in various industries, Weibo gives us a difficult to get on weekdays with the industry celebrities to communicate and let the media reporter attention to your opportunities. Entrepreneurs are thinking all day about how to advertise and how to let more users know. So far there have been many individuals or small enterprises through a very creative activity planning in the micro-Bo platform to break out, thereby promoting corporate brand communication and market expansion.

2. Networking Development Platform

Because Weibo is an emerging Internet application platform, to attract a large number of Internet practitioners, venture capitalists and angel investors, familiar with the internet industry, such as Kai-Fu Lee, Cai and Shire on Weibo, through the micro-bo mutual powder, forwarding, comments and letters have a full opportunity to communicate with them, Often someone in the IT teahouse community asked if anyone knows So-and-so, I usually reply "to micro-blog to find." In fact, I do not know how many business cooperation, project investment and talent recruitment have been achieved on Weibo.

3. User interaction Platform

The emergence of Weibo makes people close to each other in an instant, more through the label, topic search and other ways to distinguish between various types of users, we do the Internet product design is often hung on the tip of the mouth is a word, "make users satisfied with the product", "products must help solve the user in a certain aspect of the difficulties to be long-term." How to get user needs, Weibo gives us a quick opportunity to get feedback from users, and can talk to users in real time. Early new product market research, product trial, product improvement, after-sales service, etc. can be obtained through micro-bo;

4. Product Sales Platform

Microblogging is not just a lively platform, perhaps you see too much about the micro-blog on various kinds of event news, think Micro Bo is a place where everyone has nothing to play, in fact, there are too many of the company's Web site and enterprises through micro-BO Real products sold out, more directly to say is to make money. With the current public hot money rolling, the price of internet advertising is also rising, the previous investment of 100 yuan to earn back 100 yuan, now invest 100 can earn back 10 yuan is very good, but we still desperately cast. Weibo is a new, highly ROI platform, and keen coastal entrepreneurs are seizing on this opportunity, and our Sichuan entrepreneurs should catch up.

5. Real-time news platform

The emergence of Weibo has made many people stop watching online news, as long as there is something important to happen, Micro Bo must be the first time out, so, want to know the latest industry trends, Micro Bo is the best choice, those media released news either filtered, or soft can not be soft PR draft.

In micro-blogging can also be a lot of unexpected gains, of course, micro-blog is also more time-consuming, as entrepreneurs use the trivial time of life through mobile phones can participate in the interaction of micro-blogging, I believe will give you the entrepreneurial process to bring great help. If you open Sina Weibo, also welcome to the IT Teahouse Weibo channel (t.itchaguan.com) activation use, here mainly gathered in Sichuan's it entrepreneurs. Weibo is a magical thing, don't wait a few years before you regret not using it. (Text/Starting it teahouse, reprint please indicate the source)