How Internet practitioners intervene in the construction and operation of university campus channels

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On the internet for the university's products are not less, there are mainly Chinaren alumni, thousands of oak school, and so on, QQ has become all the young people's QQ University, not to mention that I live here. But pure Internet products (such as SNS) is always hard to make money, customers often pay the bill is to see the touch of the offline activities + online display.

In the last three months, there has been only one thing worth saying, with two people, completed a 10 of the university's landing activities, cost-effective relative, or relatively high, think of this year's channel construction, here to write some feelings about the university campus channel construction and operation. This line also seems to be relatively vertical bar, fewer peers, hoping to arouse some resonance and the desire to communicate.

Two months to complete the tour of 10 colleges and universities

Lee Group of sunshine is our customers, this year to cooperate with it to complete a more meaningful public welfare project "Sunshine students": that is to provide 200,000 yuan, funded from the Beijing University of 100 Outstanding performance, good character of poor students, each student's subsidized amount of 2000 yuan, Because we need to help our clients find the 100 students who meet the requirements, do not go under the line is not possible, after the completion of this project, feel "offline" development or channel cultivation is worth doing, we started another activity: the teacher into the campus, 10 of colleges and Universities of sexual psychology patrol.

The lecture took 2 months, and in 10 colleges and universities in Beijing, 10 college students were told about their sexual mental health. The average participant in each lecture was over 200 people, and posters covered 15 universities in Beijing. 2 full-time employees follow up.

Line follow-up: Campus reporters, campus small, Campus ambassadors, University community

Online Display area: http://column.chinaren.com College student column

Http://i.chinaren.com/group/14235campus Group provides interactive

Http://www.chinaren.com/s2008/xlxj/index.shtml corresponding Thematic coordination

As has been said before, offline activities to follow up is very important, the display of online activities are also neglected, for each period of activity provides a display of space.

Some experience of channel construction and operation

1, Ching, no accumulation, "keep" The word is not enough

The campus channel team is difficult to build from the channel team needs to "raise"!

For example: This campus activity from the activity plan preliminary confirmation to Beijing University 10 tour expert, participation in colleges, activities held time, the price of each activity in 7 days to confirm the time, high efficiency, thanks to the Chinaren Campus Ambassador team related to the daily accumulation of resources, but the availability of the campus ambassador or less!

2, Newbing, if there is no frequent "use", soldiers can not be trained

The basic of any campus activity is "experience", each activity organizes some detail questions, communicates with the school teacher, including the number of participants in each activity, the predictable problem, all need to carry out the students have relevant experience. (for example, where does every poster be posted?) what is the way to save money? The students who need to work in the community and the students ' union will perform, and they should also look at the concrete implementation of the responsibility of the students.

The trend of university campus business is very strong in the Beijing area. College students who have the ability and experience are usually in a number of jobs and are acting as campus agents for different business companies. For campus channels, it is best to have regular campus activities in order to stabilize the team members and to grow the team members.

The 10 activities, the process arrangement is more reasonable: each activity by the university community students responsible for publicity, each school's campus ambassador responsible for supervision, formed a good activity mode, no matter from the publicity of the campus, the implementation of the intensity of activities, have a strong guarantee.

3, the campus channel business operation cost is high

(1) High threshold, no specific industry standards

This activity is the lecture form, in the university is more common. However, the activities held in colleges and universities, as long as Off-campus will be positioned as commercial activities. The infrastructure costs of the event are high. For example, the cost of the activity venues, equipment for the venues. (for example, a lecture, the school venue External is 2000--3000 yuan, projector a 200 yuan, curtain 200 yuan, with the Community cooperation, the venue cost is 500 yuan, projector and curtain does not charge fees.) )

(2) Campus activities need to be fully understood and estimated

The characteristics of the university are not the same (partial liberal arts, partial science), the activities of specific promotional methods are not the same. will result in a different effect of the last event held by the university. Because many campus activities do not have a good evaluation of the way, can not follow the unified standard to go. Therefore, when doing campus activities to conduct a comprehensive analysis, to estimate, and on campus other activities to understand the analysis.

(3) The university activity cannot evade the administrative power

The activities of the Organization need to coordinate various factors, the school is positioned as a commercial activity of campus activities in the university is difficult, unless there is sufficient funds to guarantee that can not be fearless. The administrative PR of each school is a very important thing.

(4) University activities should not despise the power of celebrities

Many colleges and universities do not care much about the content of the lectures, many people pay more attention to the people who talk about the famous. 10 lectures, the relatively famous experts, attendance will be full. But the costs of celebrity lectures are also on the rise.

In short, the number and scale of Chinese colleges and universities are not small, the population age and compare gold, consumer desire is also relatively high, all kinds of well-known brands of customers in such a vertical field will not despise. Internet practitioners cannot easily give up the position, except that it has no package solution.

Author Note: We hope to communicate with colleagues. ladygrass#sohu.com, reprint please inform the author.