How is the flow coming?

Where does the traffic come from?

We shout the traffic every day, also want to get traffic, then how flow? Some conclusions can be drawn from a store's traffic analysis chart:

Search engine traffic is higher than other sources of traffic, which can reflect a number of problems: first, the site did not do the traffic to promote such things, there is no good operation. The result is that the search engine becomes the largest source of traffic. Second, the website's information keywords, content to do well. Yes you have good enough SEO application to make your site get the best search results. Search engine is a long-term, and is a very low cost of a flow, but this flow will be relatively stable, so the shop needs to do is to adjust the good store product name, content effect, product pictures and other content construction.

Through the flow of traffic than other flows, can be the root of the proportion of the size to judge the effect of its delivery, if the through train traffic greatly increased, then the effect of the through train is obvious. If the through train flow is relatively small, this only means that the effect of the launch has a problem, is not the effect of the picture, or the location is not good, or because of the flow of the site caused by the traffic is very large and led to the effect of the through train is relatively weakened. Marketing personnel need to be based on the flow characteristics of the train to do the relevant adjustment, how to make great use of the effect of the through train, in addition to price, the choice of pictures and applications are also affecting the delivery effect of the through train. Through train is a high cost investment promotion program, this kind of input brings the flow is not stable, when the through train promotion once cancels, its flow must disappear. So the important thing is how to digest this easily disappearing flow, the flow of traffic into relatively stable aspects.

Although the through train flow is not stable, but this flow is warm, that is, this flow of nutrients most, visitors purchase desire is the strongest.

Site jump, from other sites to jump over, this is mainly in the relevant community to publish activity information, or some site links. Or a link to a media report. This part of the flow is relatively stable relative to the through train, but there will also be a decline in the process. This depends on where the link is located. If it is in the community, it will make this post fiery degree to determine the stability of traffic. The most classic case here is the "first floor Taobao" marketing program. By building the first floor to enhance attention, and maintain this community web site jump traffic and work. If the link is in the blog, then also depends on the popularity of the blog. If the blog constantly strengthen their blog quality and update speed, then from the blog jump traffic will maintain a relatively stable.

Compared to that, the flow of blog jump of its high quality, this kind of people have more good purchasing ability, like to see Bowen, that their knowledge, self-cultivation will be slightly higher level. This is important in product positioning. If you want to sell the product to whom, you have to consider what kind of person I want to invite.

Where does the traffic go?

The flow of traffic will also walk away, like the warm currents in the sea, and will not be fixed in a place. So after coming will go, the important thing is the flow from where, why go from that place. We all know that if the flow from the home page on the go, this is our biggest failure, we have not been able to let customers see the details of the goods people ran.

Of course, a lot of traffic is not directly to the home page, but point to specific goods. If you come in and jump straight out, then the problem comes out. Why did our product sheet attract them and they jumped away? This is not simply to say that the design is not good. The design is good, depends on the stay time. If the average stay in this page is less than 10 seconds then this product is a failure of the product page, because there is not enough time for users to understand the product in-depth, the product is not attractive to customers. Why short, I think there are several problems: first, the product itself has problems; second, the design is too poor do not have a good shopping experience; third, the content is too few, do not need to look at a glance swept over; four, the content is not customer concern, product map is too little, what sales figures, qualification information too much; five, too much text, too little picture;

So the important indicator of retention flow is stay time, if your product single page can let users stay more than a minute, your turnover rate will be greatly improved, as long as you let customers start to think, start struggling to buy, you have succeeded half. If you haven't been able to give customers enough time to think about whether to buy them and let them go, then the product turnover rate has naturally declined.

Even so, the flow of traffic is going to go. Then it would be better to let them do a few jumps in the shop and then walk away. It doesn't matter how much you do. Look at one more product and one more chance to explode the light. But how do you divert this flow? Everyone's approach is similar to other products recommended areas. It's just that every place in this area is different. Some on the top, some on the bottom, some in the middle. Put it on. Will this lead to a premature jump in traffic? Is the transaction of the current single product a blow? At the bottom, the customer will see below? Reduce the chance of shop with jump?

At present, it is not appropriate to put it on top. It's not appropriate to put it at the bottom. The reason is quite obvious. It is appropriate to put it below the description of the current product picture. One, does not affect the current page turnover rate. Second, through excellent product pictures to do a natural guide below to improve the success rate of jump in the shop. Third, to make a horizontal supplement to the current product.

In addition, when customer transactions, customer service personnel are obligated to provide customers with more information about other goods? For example, recommend looking at other sales areas, or send product brochures to enhance customer retention?

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