How Israel is winning the red cell phone app during the war

In his book The State of Business, Saul Singh said why there are so many Israeli entrepreneurs, probably because of the war. The battlefield enables Israelis to learn to accurately assess the situation, make changes flexibly, and boldly seize the opportunity. And this is exactly what a good entrepreneur needs.

This does not mean that the new round of Palestinian-Israeli war is under intense exercise and has lasted for more than a dozen days since the official war started. While most outsiders are panicked by the war, several cell phone applications in Israel are really being hit.

1. Red Alert: Israel (Red Alert: Israel)

Ari Sprung and his companion Kobi Snir, who for years have been hit by rocket attacks from terrorists in the Gaza Strip for many years in southern Israel, fear that the southern part of Israel will not be able to hear the red emergency alarm in time and have developed the "Red Alert: Israel" mobile app, The program will also alert you with the official alarm sound. Originally this app was for southern residents only. This year, Hamas rocket attacks are more frequent than in previous years. So in an emergency, developer Sprung and his companions quickly upgraded the App and developed an English version.

Red Alert received rocket attacks from IDF IDF and Homeland Security Command, and users were able to receive alerts in mobile app while the command sound red alarm was issued. Red Alert provides accurate attack time - accurate to the second, as well as the city of the attack, compared to the usual audible alarm. At the same time, the user can make some personalized settings, such as selecting only for a city alarm sound alerts, change alarm ringtones and so on. In addition, Red Alert is also capable of receiving broadcasts from both broadcasters so users are always up-to-date with wartime information. The highlight of this is the simple Red Alert, the point of each rocket attack information, the user can make one-way comment, other users can comment on the "like" or "step on" a simple interaction.

During the war, Red Alert's role even exceeded its functional definition. The App is now available in any part of the world and is the first to learn about the rocket attacks in Israel. Red Alert narrowed the distance between Israel and Israel and made people outside of Israel feel empathy. Jews, in particular, scattered around the world, and a small mobile phone application, has become a tool to unite a sense of belonging. More importantly, Red Alert is able to tell outside media a real, real-time war. The Israeli public said that in the midst of international public opinion Israel is always considered a strong and weak figure, and many reports contain false and unfair conditions. And this app, in a more direct and powerful way, tells the international community what's happening in Israel. This is also an important intention for developer Sprung. Therefore, Red Alert seems to have a more "media" attribute.

2. Yo!

Yo The mobile app has garnered immediate attention after being bursted out of a million dollars in financing last month and has even been named the most boring mobile app in history. Almost only the Israelites can make such a wonderful thing. Yo's developer, none other than Ari Sprung, the developer of Red Alert.

Yo's recent boom in Israel is perhaps the curiosity of everyone, on the one hand, as Yo has embarked on commercialized cooperation, as described in a related article in the country. One of the more important reasons is that in the recent war between Israel and Palestine, Sprung combined Yo with Red Alert, making the App an essential application for wartime Israeli people.

Yo really easy to use idiot. Just fill in the user name and password, even if the registration is successful, and then add a friend, enter Red Alert Israel can be synchronized with the rocket attack official alarm. Once a rocket attack, it will immediately send Meng Meng Yo soon. As rocket attacks continued to be frequent, Sprung subsequently added different city names after the Red Alert name. In this way, users in different regions need only to add their own city friends, you can only care about themselves, without the frequent Yo to curry favor.

Although originated only from a prank app, its simple reminder can be integrated into other situations. Sprung occasion and Red Alert integration, it is an excellent application case, and even have to say that is a perfect PR marketing. In the future, perhaps Yo will become a powerful assistive App for a variety of different real-world scenarios.

3. SOS NowForce

Now back to the cause of this war in Palestine and Israel was the disappearance of three Jewish boys in Jerusalem and their subsequent killing by Palestinian terrorists. While abducted, one of the boys called for an emergency but was killed by a terrorist. As a result, NowForce, founded in 2008, quickly set about building a nationwide emergency alert system and freeing SOS apps to individuals. The company also initially focused on helping aid workers handle emergency applications and has a reputation in the emergency services industry.

SOS NowForce system has two sides. One is an individual user, downloading an application for emergency help. One is any rescue organization registered on the NowForce platform such as Fire Brigade, Security Service, Medical Ambulance. Personal users to register, enter your own phone number and other personal information. When encountering an emergency such as a kidnapping, a car accident, etc., it is only necessary to press a large SOS button in the application when an emergency is needed to open the rescue process. NowForce's reporting center will be able to immediately alert police, family and other related staff. Rescue workers can use the application to get the map of the accident location and route map of the best place to arrive. In addition, rescuers can use the application to take pictures, videos and audio recordings of accidents. In the meantime, the emergency contacts of the parties will also receive timely information.

Compared to making an alarm call, the SOS NowForce App is easy to use in some emergency situations without the need for complicated operations, with a simple touch for alarm purposes and without the need for parties to make a sound. And at the same time, the App can quickly and optimally route planning and mobilize the registered rescuers around all the incidents, which can greatly improve the rescue speed. Since the kidnapping incident, nearly half of Israel downloaded the application for emergency use.

As a Chinese, living in Israel under the war can be very safe (thank you for your concern), but more and more people can feel the enthusiasm and constant pursuit of high technology. A war red-hot Red Alert, but also make the wonderful work of Yo pocketed the world's attention, and the free and open SOS New Force has successfully conducted the second exploration of the market. They are well-deserved "Battle App in App".

While the external media are still fighting for political reasons, Israel is still calm and intense staged its "second legend of Silicon Valley."