How keywords are ranked in search results

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A lot of webmaster will find a problem, that is, my site in the search engine rankings is not good, or no rankings, this is what reason? What should I do? I believe many of these sites have been built for a long time, there are SEO optimization steps to optimize, but is not found in the search engine or say no rankings.

I do not talk about search results and rankings, in fact, we have forgotten the most important point, we do not only to the search engine to see, but also to the user to see, a good content and user experience, can give you the site to produce unexpected results. Of course, on the other hand, only your site is included, can find your site in search engines, only to let users know you, otherwise, others do not know your site, everything else is empty talk.

So for the search engine included and ranked things, I think it is necessary to talk. First of all, we have to determine their own site is not included, using the method is site: Your domain name, see can be found in search engines, if you can find, that is the search index. However, in this link, many people will find their own home page is not the first, many people say that the site was down right. In fact, I do not think so, as long as you use the URL direct search, you can find your site, and the site is updated every day, I think this is only a slight drop right, will be back soon.

Of course, this must be attached importance to, from your site to find the reasons for early resolution. Check the website's quality to see if there are any illegal search engine rules. If there are unreasonable content, should immediately clear, and then submit to the search engine. If your site is a new station, you can use the site map, to the search engine submitted sitemaps, conducive to search engines to find your site.

The second is to ensure that search engines can crawl to your site. This is mainly from the following points to consider and check.

1, check the site is not a crawl error. In Webmaster tools, the Crawl error page provides detailed information about URLs that we tried to crawl on your site but couldn't access.

2. View your robots.txt file. Test your robots.txt file to see if you have blocked search engines from accessing any URLs or directories on your site.

3, to ensure that the URL is not blocked by meta tags.

4. Check the website structure and make sure it is easy to access. Most search engines are text-based. If you use JavaScript, DHTML, graphics, or rich media (such as Silverlight) to create navigation and links, Googlebot and other information-gathering software may experience problems crawling your site.

5, if you have recently adjusted your site structure, or moved the site to a new domain, then the previous high ranking of the pages may now be ranked poor. To avoid this, use 301 redirects ("permanent redirects") in your. htaccess file to flexibly redirect users, Googlebot, and other information-gathering software. (In Apache, you can do this in the. htaccess file; In IIS, you can do this through the admin console.) )

6. Consider creating and submitting site maps. Even if your site is indexed, the site map is still a way to information about the most important URLs. Site maps are especially helpful in situations where your site has dynamic content or other content that your search engine finds difficult to find, and your site has just been built or links to it are not many.

The last is the content of the site, if a site has no content, not only users do not like, but also search engines do not like, if your site has no substance, it can only be regarded as a garbage station. Party Aberdeen suggested that your site not only have content, but also to relevance, practicality, avoid keyword piling, using long tail words to attract users, give users a good experience. Of course, no matter how detailed, or to see the search engine, but I remind you, if you follow the above, do not necessarily be able to produce a lot of fast results, after all, search engine in the work, or there will be some deviations, so say do SEO must adhere to.

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