How likely are people to succeed two times in a lifetime?

Over the past more than 10 years, China's Internet has created many intellectual heroes, also once overturned many network big stars son, in these once fail Mai, can like jobs to realize a comeback of a handful, I can think of the Shi Yuzhu, Chen a boat two people, recently another one, is six rooms Liu.

How likely are people to succeed two times in a lifetime?

Liu's six rooms were famous in the early days of the video surge, at the most glorious time (2006 or so), six rooms once by virtue of a Hugo has become the most powerful video site in China, but with the advent of the financial turmoil, because there is no strong capital and backstage, six rooms are close to collapse several times ...

March 17, song to 2.6 billion yuan to buy the internet performing arts platform six rooms, the original many people think has disappeared from the site once again become the focus of attention.

Eight years a salted fish turn over the reincarnation, Liu is how to achieve his second success, recently, Liu and micro-world "very frankly" said six room "success secret", perhaps a lot of entrepreneurs in the predicament can have some reference.

"The man is alive, and the money is spent."

"The most difficult time, the Haidian court judges have known me."

"In fact, now live over again Shing quite boring, easy to be said to install B, but since you ask that I can only say". Liu at first reluctant to talk about the difficult past, but finally did not hold the question.

2006 to do Hugo ("a bun-triggered murder") when six rooms in the industry is still relatively leading, but to 07 years is completely different, because the beginning of 07 video site began to become a capital competition. Potatoes took 30 million yuan, "Now look is a penny, in that time astronomical, so the potato overnight hit the first."

Six rooms can only be challenged, but when it comes to 10 million dollars, it's hard to add additional investment. Youku is a late investment, the starting point is very high, so 08 Youku. But six rooms are not the same, it entered early, originally thought to be the hundred meters race, but later found to become a marathon ... Then there was the 08 financial crisis, and six rooms were no longer financially integrated.

"At that time creditors were lined up to Yaozhang, I said now can not pay, I have money for you, how do I live?" And now there are so many creditors, money is so little, you can not get a lot of each family. You let me live, there is a chance to pay you money, the boss forced to die, who also can not get the money. Now the only way is to let me live, I don't run! "

There is a peer call to persuade Liu with Chanchen hide, find a place behind closed doors to study new products, perhaps a life, but Liu refused, he sat in the office every day, while maintaining business, while coping with creditors.

"At that time, the Haidian court judges all know me, and then the judge and those who want to debt to say, you do not push people to death, now is the whole industry problems, and forced to die no good, the state is this attitude, you go to sue, also do not win."

Later, relying on the network of inadvertently inserted Liu Live, six rooms finally through the difficulties, the money has been paid back. By the year 2012, one of the creditors had joined six rooms.

"Because he didn't expect me to pay back at the time, and I gave it back, he thought I was pretty cool." In the toughest years, six rooms have a lucrative business, doing new business, gradually turning from a technology company into a community operator, from an operator to an entertainment company.

"Now is the tide is pushing us to go." Stand on the tuyere after Liu said so, but before the success of Liu that the greatest impetus is "hunger", which stems from hunger, hunger drives innovation: We are hungry, our genes are not capital, not so much money to squander, so we must innovate good things so that we can survive, innovation is our only way out.

Accidental and inevitable setting foot on the Tuyere

In the burning of money to the volume of the loss after eating, six rooms in the subsequent development of "inadvertently" embarked on the entertainment company's Road.

The six rooms began to live in 2006 as live video games and conferences. The first big case is 2007 Mercedes Benz has a car in Beijing starting, Mercedes-Benz CEO came, Zhang Ziyi also came, the scene is very bright, expensive, but only the scene of the hundreds of people. Mercedes-Benz to find a television station, of course, the TV station can not live a show on a show, and then find six rooms, "All is the way of television, there are tens of thousands of people to see, Mercedes-Benz Boss Festival Awards, say really cool"!

From the Mercedes-Benz, six rooms have received a variety of meetings live, at the same time, six rooms also completed the technical reserves.

Later, in 07 would have been dispensable business, but eventually became the main industry of six rooms, which seems to have no way to choose, in fact, with Liu, because he has been a huge interest in live broadcast, Liu that live is the closest to the television form of the Internet entity.

"08 Financial crisis, we do not have the ability to fight, must do something to earn money, on the analysis of why not make money, I think the video industry is a big problem is that advertising is not sold, because traffic is not at the same time online. Now the best selling of TV commercials are sporting events, the Olympics, the World Cup, the gala, all of which are live broadcasts. So the video site must be on the live to dig deep value.

Six rooms just before there are some technical reserves and exploration. So Liu they set up a platform, at that time this platform is not for today's performing mode, just for live.

"We had a pet incident, a kitten to do surgery, blood sprayed out, a lot of people flocked to watch." But after singing, dancing, acting too attractive, gradually become dominant, the other content is gradually submerged.

There are two famous sayings that fit the experience of six rooms, and when God closes a door, he opens a window for you. In the video site, six rooms may be a failure, but early failure to make it earlier transformation, so as to find new life.

"I'm not saying that we foresaw this today, 5 years ago, that we do not possess such wisdom, that it is a step closer to today, and that we come back to see it." At first we wanted to get rid of the dilemma of online video and feel it could be done by live broadcast. After the live broadcast, we found that the users were online, and the community naturally existed. There are all kinds of content in the community, but slowly they are overwhelmed by entertainment, you find that singing and dancing is someone to see, singing well is someone to listen to. Then more and more people, coupled with the design of virtual gifts, inside the play and function is more and more plump, slowly grow into the appearance of today.

In the last second, 700 planes flew out of the sky.

At the start of the show, Liu did not know how to earn money, entirely based on the various attempts to live, but after a trial, it appears to have stepped into a gold mine, the following parts from his memories of other interviewers:

Our Performing Arts show October 2009 on the line, was designed a simple virtual gift, the most expensive is 100 dollars 1 aircraft, can not sell, not sure. Until one day, in the office suddenly heard colleagues shouting, everyone rushed to a computer front: A plane flew out. After the plane has never seen people buy, so that users voluntarily from the pocket to take out the money, that feeling too good. The audience also felt that the special cow, 100, big gift AH. Send the person also feel good, and then send. At that time did not do animation, there is no art, is a special ugly plane picture, covered on the screen. After two months we play the singing contest, the audience votes, the gift quantity occupies a certain weight. At that time the singer Group had begun to differentiate into "family", and there were people who had organized money to support the singers, which led to more intense competition. In that race, when the last 1 seconds of the gift aisle were about to close, 700 planes flew out.

It was 2009, and we were crazy! We were so miserable, it was so difficult to earn a penny, suddenly 1 seconds a broken picture sold 70,000 yuan, we are very excited. That feeling is especially sweet in retrospect, because we know we can pay for it. At the same time, it lets us see a door, there are a lot of mines waiting for us to pick. Two days ago, our "singing out" competition out of a 200,000 (yuan) (gift), I have not read.

Another Chinese-style internet business model innovation

The value of this business model is primarily the interaction between people. People singing on it, you send a gift, she said a thank you, which for you journalists may be nothing, but for a small city of small citizens, it feels too good. So this thing just plays.

Many people say 9158 how, yy how, all wrong, in fact, we are the beginning of the original person. Build a stage, let a person perform, others to see, see when everyone in the community relationship gifts, this thing is our original. A colleague came to me and said he didn't believe it could be done, and he thought that virtual gifts were made in a one-to-one relationship.

The logic behind this is the Chinese habit, I talked to a lot of media about Mei Lanfang's example, Mei Lanfang sang Beijing opera, the equivalent of today's Faye Wong Sing "Legend", Mei Lanfang's main income is not by ticket, but under the boss of the play reward. Gao said I will find you another, more than 1000 years ago, the Tang Dynasty, Li Bai, was the first big star. Who will spend money for tang poetry? Content is not set. But Li Bai was famous by writing poetry, and then he went to the big restaurants to eat without money. Why? The fan economy, the relationship is present.

"You can also rely on the essence of this model of the media to make money, I have thought about it, but here is not to say, I keep."

Vie structure: From Sina to six rooms, the fate of 15 years reincarnation

After digging into the "gold Mine" in 2009, six room low-key earned a few years fast money, finally in early 2015 again blockbuster, March 17 night, the first Chinese Performing Arts song Performing Arts (300144) issued a notice, will be "cash + swap" way to 2.6 billion yuan, acquisition of Beijing Six Room Technology Co., Ltd. 100% Equity。 By Tuesday, Song continued to have five consecutive trading prices.

In general, it seems that the acquisition of song for the six rooms means that the listing is achieved, and that Liu means a huge amount of wealth, and that for the six-room staff, it means that many years of bitterness can finally be set in. And for the entire Chinese Internet industry, the implication is that the reorganization of the six rooms and song has provided a good example of the return of China's vie internet companies from the U.S. stock market, which will be a sign and a turning point, with more and more Chinese Internet companies opting to list on the mainland in the future.

Originally, the Chinese internet company constructs the VIE structure to evade the law, the detour supervision and realizes the overseas financing, China's first vie listed company is the 2000 Zhidong under the leadership Sina Net, 15 years later, the first company which dismantled the VIE structure to return to China is Zhidong brother-in-law Liu (indeed, Liu also worked with Zhidong for a few years, and there was some sort of fatalistic taste.

The final value of the six rooms is far from knowable.

According to Liu Introduction, this return project is first by the song group to provide bridge funds, the acquisition of a partial stake in the underlying company and the dismantling of the VIE structure of the underlying company; the company then acquires 100% per cent of its six rooms to the song group and to the remaining six room owners by issuing shares and paying cash to purchase assets.

The return of six rooms to China is not an impulse, but a variety of factors. First of all, six rooms have the ability to return to a a-share, continuous profit is not the general Internet companies can do; second, the stock in recent years in the U.S. stocks continued to be cold, the company's listing can not get a good valuation, the U.S. stocks gradually become chicken; third, the domestic stock market people silly money, on various concept stocks very easy to give a high premium; The VIE structure is facing more and more potential policy risks.

For example, six rooms were sold to song performing arts, and the surface was 2.6 billion yuan, but some of them belonged to song performing Arts shares, and song performing arts acquisition six rooms and has been in the trading, so the value of six rooms in the final embodiment of how much is not sure, so Liu will say, "When I sell song stock when it is sold (six rooms)"!

Liu Gain how much wealth, to see six rooms for song performing arts share price, this is the number of Liu in many negotiators selected song performing and return a shares of important reasons.

The secret of mergers and acquisitions: the people on the table are green when I say the money.

"To tell you the truth, I do not know what the consequences for me after that, I do not want to tell the truth, the first is money." My shoes at the foot of 16 yuan a pair, look at my dress, I can not spend any money. But when I went to Hangzhou for the first time to see Huang Huang, I directly told the truth, is to pay you money. ”

Liu This review of his song to the Performing arts negotiations:

When the deal was about the same, I went to Hangzhou for the first time to see Huang (song performing), his office is oval and the White House is almost 1:1, on his desk, table full of people, investment bank, two of people. Huang has already put our website and some similar web site several times, about all our historical reports have seen, but he brought a lot of questions, see me noodles said, he so many years on the internet atmosphere is not very like, so not too much to see. He said you go to the United States to market minutes can do, you are a profitable company, is the Internet's elite, and the understanding of the industry, you have so many buyers, why do you want me?

He came up and asked me this thing. This sentiment is very sharp, the other people in this room have been busy for two months, talked about here, Huang always said so, everybody in the heart timid. After he said that, everyone is very nervous: You say you are good, still ask me why? Do I tell Huang about telling the truth or telling lies? To tell the truth is to pay for your money, but I say this money is not shameful. Because this money is not entirely my personal.

My shoes at the foot of 16 yuan a pair, this cloth shoes also worn for several months. So I can't spend any money. I tell Huang, I am not ashamed for money, why not? The director of our company has been with me for many years. I and song here after the matter is done, still have to wait for several years, is 24 years old to 30 years old is the marriage, the birth child, buys the car, 30 years old to 40 years old is to the family various support, your life pressure how big? Work with me for a few years, ten years, let them in Beijing, between the four rings, the five rings a house can buy what? I have to settle for these people, and I'll put the price on their stock. They can buy a house on this price, more do not, less no, nothing shy, so I said I was for the money, we do not so hypocritical, so the accounts for everyone is suitable, for my brothers suitable for me, it is appropriate for me, the matter bigger. Then in the interests of reasonable arrangements to do greater business, mentality better, this has nothing wrong. I don't think people are too hypocritical.

Our company culture has a "healthy distance", meaning that employees and bosses do not have to engage so close, hook shoulder to do not, or to keep a certain distance good, this is a healthy distance, but this healthy distance to put it bluntly or based on the economic, economically arranged. In the early years of entrepreneurship, I do, pay less to get points, also no overtime, out of the taxi can not be reimbursed, why? Not for future returns? Today we are profitable, with a certain ability, to sell how can not be below the market price, I can not give everyone a vision, so that everyone economically impaired.

The people on the table were green when I said the money. But Huang always accepted. Huang always with me is the same person, not around the circle, I and he is a healthy distance, in the final analysis or both sides are happy, business did not go on a few trading boards, we have no sense of honesty, to pull the future value-added also meaningless.

The story of "Duang"

During the conversation, Liu also told a story about the duang of the six rooms, or the details of how six rooms were successful:

We did five years ago, the host is part-time, what Shanxi nurse, and so on, most of today are full-time, why full-time? In that place, in a two or three-line city, one months to earn twenty thousand or thirty thousand dollars, a lot better than the smoke in the bar, and safe, and make so much money in this case, many people would like to do, but also satisfied her vanity. Beijing Bar Many singers, Nan may have seen, but the two or three-line city is not the same, online room nominal 1000 people, a few hours in and out is tens of thousands of people appreciate, to meet the sense of vanity, do not earn money, not to mention the money. Why are there so many people in the host? Because the potential of more talent, the small sisters have come, the hospital nurses have come, and our website girl is not the most beautiful on the market, tell you, I am not beautiful, I am not beautiful money is good. I am a community, to long-term development, not beautiful to have more people, long so still earn so much money, so all come.

This business will certainly be active in the future, 2 million by the way, China's 600 million-city population, 1.5 million communities, I tell you that there will be an anchor in every building in the future, but it is now possible that a lot of your colleagues will be anchors, and that my colleagues are quitting and that it's not going to be a two. You are on top as a star, a record, one months earn twenty thousand or thirty thousand, go to the field, some people pull banners welcome you, and do not need special looks.

I tell the story of one of the male anchors, this person is the Northeast children, reading is not good, no talent, high school graduates in Shenyang Bath Center when the waiter, others bully him, not proud. The child returned home, after the family, relatives and friends, parents look down on him, he himself anesthesia, hiding in the house, in a show with others. We have an MC, say welcome to come here. He learned with others two, think he can shout, the more shouting can be integrated into the collective, shouting after the organization of the people chatting, like talk show, a night chat two hours, because it is a man, talent is not prominent. At this time his mother came, you every day in the house playing computer, every day, his mother scolded him every day.

The result one day the friend is sowing in the room, his mother is anxious, take a basin in the hand, "Duang" hit on his head, the basin broke, hangs neck. The whole process went out to live. After that, the man is on fire, the room is tens of thousands of people, after many people earn money, now less monthly earn 350,000, more than earn 1,000,080,000, this in the countryside to earn so much money, self-confidence is not the same, the state is not the same, now live is no one is allowed to disturb, but also served by tea to send water. Then wrote an article saying that six rooms changed me and saved my life. His relatives and friends now can see him, and some anchors even ask him if he can help publicize the name. Even a lot of children in their village became anchors.