How links affect the weight of the site

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For the weight of the site, first of all we need to have a correct understanding of what is the weight of the site. Website weight is an abstract concept, Baidu officials did not put forward the concept of "Baidu weight". It is a general summary of the concept of the site, we can interpret it as a site "comprehensive score."

Second, we need to know what factors will affect the site's overall score, in general, the following points:

1. Base Score

2. Content Score

3. User votes

4. Link voting

5. Other factors

The site participates in the rankings for all pages included in the site, including the home page. Search engine calculation is the score of the page (Google Webmaster tools), so we need is the page ranking, not just the first page rankings.

1. Basic score: Speed, code, advertising, JS, site structure, layout and so on, for this, we can refer to Baidu Webmaster Platform "page optimization suggestions" to do processing.

2. Content score: This is critical, which greatly affects the site's collection of articles, and user experience. Related reading: Outside the chain for the impact of the site included

3. User vote: Stay time, access depth, bounce rate and so on factors can reflect the site's user experience score. The search engine relies heavily on this to give the page a good ranking.

4. Link vote: Vote in the station (Google Webmaster tools can be queried), outbound links to vote, which is usually said outside the chain, including friends chain. Attached: The correct judgment standard of friendship link

Vote in the station:

Vote in the station, that is, usually said the site within the chain, for the site within the chain of construction later will write a separate article to introduce, here first a brief introduction of its role.

If page A has a link to another B page, then we can understand that page A has cast a vote on page B. Specific to the B page weight has no effect? This depends on the user experience, the simple point is that users will not point, this is not a user needs a link.

For the internal pages of the link, we can according to user needs to recommend related articles, on the one hand to the chain recommended role, on the other hand to meet user needs.

As：

itself a page certainly already has the homepage, the list page link, therefore does not need to add the link to the homepage in the page, this is optimizes excessively, easy to be k,

But not absolutely, this is like breaking the traffic lights, just a certain probability of accident, but not the right way.

On the other hand, the link to the user does not have any users, users will not go to point. With the Baidu algorithm update, the K will eventually K.

Three Principles of site links

1. Ensure that each page can be reached by at least one text link

2. Important content, should be able to from the home page or the site structure of the relatively shallow level access to

3. Reasonable classification of content on the site, do not excessively subdivide

Summary: Within the chain, after all, to meet user needs. But the object is inside the station, while the link within the station we are completely controllable!

Polling outside the station

Polling outside the station is what we usually call the outside chain, for high-quality outside the chain of construction I will write a separate article, here first simple introduction of the chain of voting.

Others site A page has my Site a B page link, that is, someone else's site this page to my B page vote, then this ticket has what effect? This needs to look at the quality of your outside chain, and the choice of platform, if it is a spam link may give you the page minus points!

Some people may have such a doubt, I do the chain in the end is linked to the home page, or link to the inside pages?

Importance：

Home and content are important, for the new station, my proposal is first home, after the page.

Requirement:

Here is a little bit about the quality of the chain, in other words, first of all, your link is not the user needs, is the user will not point; second, your page is the user want, that is, you do anchor text text and your page has no relevance, users according to your anchor text can find the corresponding content. This takes into account the needs of users, so link to what kind of page you should be able to understand.

For the platform selection of the chain, how to do the link, how many outside the chain and so on, I will write a separate article, please look forward to! This article is from Hefei seo:http://seo.qiankoo.com