How local portals respond to various forms of cooperation

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In response to cooperative alliances, cooperation is generally divided into three types:

I. Direct investment in funds

Ii. Individual Partners

III. Business cooperation

The first: the direct investment of funds

At this time, basically to talk about equity, in the process of negotiations, the most important is the site valuation, the determination of the valuation, you can determine the value of this part of the funds. And the valuation how to do, this often does not have the unique algorithm, more is to the entrepreneur or the project feeling.

But there are some basic methods of assessment:

For example, our local portal, its valuation method can be big and small.

A big way to compute: Our local portal aims to become an important local media, and his revenue is to be split with the rest of the local media. We rely on the internet age (more and more people on the Internet, the final network may become the first media, such as Baidu's revenue has exceeded the CCTV). Then the site's valuation is the local total media revenue in a few minutes. For example, a county, a year the entire market advertising revenue is 10 million, if the site development of a good, at least 20% of the market, this revenue is 2 million, the profit of about 1 million, the site may be estimated to 1000~2000 million (profit AoE or *20).

Small way to calculate: To list specific growth targets, we are in a year or 3 years, the size of the revenue to be in the valuation. For example 3 years after our revenue can reach 300,000 a year, the profit of 100,000 yuan, the site's valuation is 100~200 million.

There is also a more flexible way to fund a stake:

For example, we can do a 3-year plan if we achieve our goals every year. Then the ratio of shares to each other is calculated after 3 years, if we do not achieve the goal, according to the actual situation of each year, adjust the shares.

(for example, according to the plan 3 years later, our annual revenue of 300,000, profit 100,000, then the site's valuation is 100~200 million, and if we do not, then the corresponding reduction in valuation, to ensure the interests of investors)

Hint: The value of the Ally City station Proxy is actually very high, because the alliance is only the sole agency, and we have proved from the scale, the strength and so on each aspect that we may be the local most likely successful site. So we can justly talk about valuations.

This time the valuation is actually made up of two parts: first, the charm of the ally itself, whether it can let investors believe that your ability, the second is: the exclusive agency of the Alliance

Second: individual partner

If you are a personal partner, you should be a friend of ally or a familiar person, so it is simpler and more straightforward to talk about.

Individual collaborators also have two kinds of situations: one is that I'm in, but I don't have any money. At this time, allies can generally give 5~10% shares, and then talk about if the person responsible for the business after a year to achieve what kind of indicators, you can raise shares.

The point of this approach is to assess how much change an ally can make to the overall development after entry into the individual partner. The other is that the other person and the money to invest together. This time is generally a peer investor, that is, how much money we invest in ourselves, how much money they put into the calculation of equal proportions. For example, we put in 100,000, the other side into the input of 100,000, then we should refer to the other 50% of the shares. Of course we are sponsors can get some extra.

The third type: business cooperation

Allies often or encounter local advertising companies, DM and other traditional companies want to work with it, and even want to buy a stake. If you encounter such a company to discuss cooperation and shares, you can take the following ways:

First, don't talk about shares, discuss the mode of cooperation, such as content cooperation or business cooperation, determine the mode of cooperation after the operation of a few months or a year, so that can fully assess the benefits of cooperation, and then determine the value of each other in the eyes of each other, to determine the way the stock division.

The last thing to say is that cooperation is a more complicated matter, and if allies do not have much social experience, it is better to be cautious. Cooperation is difficult to manage without certain strength.

Another point to clearly understand the basic elements of cooperation:

Cooperation is not a simple idea or addition, but a real result of cooperation based on the results of mutual benefit and recognition, is the real cooperation. Many people think that as long as the cooperation is taken, I can not do a job, so it is easy to stay at home in the future can collect money, this is naïve idea, it is certainly not the case, we may be through cooperation to weaken some of the work, but certainly need to work through other efforts to balance.

Otherwise, what partners do, and finally he will think, you dispensable, then will make you disappear. The basis of cooperation is reciprocal exchange, it is not the idea, but the embodiment of the value after implementation.

City China (CCOO) Operation Support Department, reprint please indicate the source