How long will it take to get a taxi and burn the money?

A quick taxi. Zhao Dong, its founder, said the number of passengers was close to 200,000 and the number of drivers exceeded 20,000. As a result, if the expansion to 20 cities, the driver reached 400,000 people, equivalent to 5.2 million monthly months. Yesterday, received 10086 of SMS, prompted my mobile phone recharge 10 yuan. Thinking about what's going on, swipe a message out of Weibo.   A look, it is my first time the day before yesterday with a quick taxi after a little Bo, quick taxi gave me 10 dollars of red envelopes. Qianjiang TV reporter in Hangzhou experience 4 kinds of call the way to use software and people send red envelopes?   Is there such a good thing?   So quick to take a taxi with this way of burning money to develop and stick to the user, can burn how long?   Curious, I counted the number of Quick Taxi day micro Bo send red envelopes of the number of @, from April 8 18:00 to April 9 18:00 A total of 200 people use a quick taxi and drying a single, quick taxi day sent out 2000 yuan. Then the location of the @ Micro-blog read again, the user is basically Hangzhou and Shanghai two cities.

  So you can get a rough calculation:   1, quick taxi currently opened in Shanghai and Hangzhou Two cities,   2, the current daily use of fast taxi number of people between 200 to 500 (assuming 40%-100% users will then send a microblog).   In addition, in order to facilitate the transaction, to ensure that the needs of each passenger as far as possible to be responsive to the needs of passengers for more than 10 minutes without the driver response, the quick taxi will be their own drivers to increase the price of 2 yuan, 5 yuan, 10 yuan, to facilitate the deal. The cost of fare increase is borne by a quick taxi.   Of course, from the situation I use to open, the real experience of a quick taxi is good.   The day I use a quick taxi is in Hangzhou Yuhang suburbs, 18:00 rush hour, taxi to Hangzhou railway station. The   > Open software automatically crawls the current location and then enters the destination. The system soon shows that there are 22 taxis around you.   > About 3 minutes, jump out of a driver information, showing the driver's name, license number.   > Just wanted to call through the voice function of the software, the driver called. Quickly confirm the location of both sides.   >10 minutes later, the bus arrived.   Quick taxi in the driver's body to burn the money   The current quick taxi software installation is in the fast team in the taxi driver infested places, airports and other places installed, installation will be accompanied by car chargers and other small gifts, assuming that each driver's acquisition cost is 20 Yuan bar.   In addition, to encourage drivers to use, the monthly open software for more than 5 days of incentives for drivers to pay 10 yuan.   took my driver 39 years old this year, no use of computers, through the use of mobile phone Alipay, Taobao, two mobile phones, a millet an iphone. The car has 4G wireless internet access, 60 yuan monthly, basically use off 1G every month, so passengers can use for free.   from the current situation of drivers, the quick taxi basically helps the driver to increase 10 single guests per month, reducing the empty rate in the suburbs.   Because of the quick taxi software on the passenger's departure and destination situation, the driver can choose whether to take orders. At the same time, the use of software will also record the credibility of each passenger and driver, so the driver, passengers to fulfill the order of the situation is not bad, there are few skipping phenomenon.   Drivers are usually just looking for nearby guests by quick taxis in the suburbs, and if they are in the urban area because they are more congested and have a lot of guests, they usually don't use fast looking customers.   At present, drivers still do not reject the use of fast taxi.   Quick Taxi Direct competitors: micro-letter Team   drivers use micro-letter team mainly used for airport customers booking, the use of micro-letter convoy, every day basically can have the airport single 1-2Single, each single amount exceeds 50 yuan, the driver's monthly income can increase by about 20%.   Now there are 6 micro-letters teams in Hangzhou, each with more than 100 cars. The micro-trust fleet uses roughly the same process.   (1) Push--the drivers in the team contact customers at the airport by distributing business cards, and informed that the booking service can be provided;   (2) Order--the passenger before boarding the aircraft by SMS, telephone, micro-mail to inform the driver flight number, destination;   (3) Transfer List- The driver either picks up his own machine or transfers it to the micro-letter convoy, which is responsible for dispatching by 6 part-time dispatchers (also the driver), with absolute assurance that someone must pick up the machine; for the driver who has failed to pick up the machine, he will be given a 1-week exit from the micro-trust   (4) terminal--the driver's mobile phone is equipped with the flight Butler Software, understand the flight information in real time without confirming the arrival time with the passengers; The driver's car is waiting outside the airport;   (5) pick-up--passengers arrive, inform the airport staff to wait for the driver's license plate, the airport to answer the taxi to enter the airport, Load the corresponding passengers.   Throughout the process, there is no additional cost involved.   I asked about the micro-letter if the charge to do so, the driver very simple answer: "If the micro-letter charges on the use of QQ,QQ to use other, there is always no charge." "  from the driver's business card to see, also provides micro-letter, QQ, Weibo, mobile phone, but not involving fast taxi software." &NBSP

Quick taxi: How long can you burn the money?   From the current fast taxi provided data, its 30,000 taxi drivers in Hangzhou installed capacity has reached 70%, the promotion is very successful.   But now not only does not have any income on it, in order to encourage drivers and passengers to continue to use, but also to burn money every month to maintain. In addition, taxis are a typical localized service, with limited scale effects replicated to other cities.   In the already fully developed users of Hangzhou city can not find a profit model, the development of Shanghai, Beijing, Shenzhen and so can find a profit model?   I have to make a question mark here. According to the Quick Taxi co-founder Zhao Dong published in the tiger Sniff article "Taxi Application entrepreneur: How do we start from 0 to launch a O2O product," said the data: "The number of passengers have been close to 200,000, the number of drivers more than 20,000, the daily turnover of nearly 7,000 orders."   "At present, the maintenance cost of each driver is 10 yuan/month, 20,000 drivers maintenance cost is 200,000/month; the cost of red envelopes for passengers is 2000 yuan/day, 60,000/month."   In order to maintain the current size of Hangzhou and Shanghai, the monthly fixed expenditure needs 260,000/month, 3.12 million/year.   The above is only the current customer maintenance costs, does not include the continued development of new markets, human costs, advertising costs.   According to this calculation, if you want to expand to 20 cities, the driver reached 400,000 people, the maintenance costs required is 20 times times the equivalent of 5.2 million/month, 60 million/year.   The media had previously reported that a quick taxi had been financed within tens of millions of yuan. So, quick taxi: How long can you burn the money? Or, how much of this would be a large capital investment to prop up the expansion of 10 or 20 cities?   And if you do not speed up the burning of money and expansion, quick to take a taxi or shake, tick or tick, every entrepreneurial team in the fear of other similar competing goods will ride. Is this scenario like a two or three-year-old group buying and electricity dealer?