How long will this price war last?

Jingdong Mall, Suning appliances and gome and other electric dealers to carry out price war, 16th, the price war continues, Sina Weibo certification data show as "Jingdong Mall chairman and Chief executive officer" Liu said, "No patience with suning 10 yuan 10 yuan price, this morning 11:0 012:00, direct distribution of 2000-300 and 3000-500 of the big home appliances coupons, equivalent to a cheap 300-500 yuan per piece, step! ”

According to the daily life of the news, generally speaking, price war is often first to increase prices and then reduce prices, this time is no exception, Jingdong Mall part of the commodity is in the price war prerequisite price, wait until the price war, and then reduce prices. The so-called buy not to buy the essence.

So for consumers, the price war can be cheered, but this price war is not equal to how much the consumer benefits.

And for investors, there is a phenomenon worth noting, such as Jingdong Mall in this price war, temporarily became the winner, a morning to sell 200 million yuan home appliances, this number enough to let Jingdong Mall source of publicity and media contacts, lookout.

But it is noteworthy that Jingdong Mall to start this price war, on the Internet, we see the market is not optimistic about the voice, the reason is very simple, just sell home appliances on the internet, this business is hard to say or to achieve high profits. Therefore, when Suning appliances said that there is a large shareholder increase in the news, Suning appliance stock will be trading, the logic behind it is undoubtedly the market is still optimistic about online shopping and physical marketing how to combine the problem.

In addition, after the price war, some people worry about the whole household appliance industry will bring a heavy blow, but also have home appliances manufacturers said, Jingdong and suning price war, will not affect the company's profits, on the contrary, may also stimulate consumption. For example, a manufacturer of a product of the ex-factory price is 1000 yuan, Jingdong sold 1100 yuan, Suning sold 1080, the difference to the manufacturers have no effect.

For the issue of price war, can also be seen from the perspective of promoting consumption, after all these two years despite the old for the new and other household appliances consumption stimulus policy, but the overall contribution is not large, behind the reason is still the question of price, if the price war can bring home appliances, electronics and other industries, the upstream of the copper, Related industries, such as steel, are hidden stimuli that add some dynamism to the current sluggish economy and consumption.

But the question of concern is how long will this price war last? How much will the degree of benefit be? These key points deserve the close attention of the public and investors.