How many articles can be done in the page title

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A page title no matter for the ranking or for marketing is a key to success or failure, today's main to introduce you in SEO keyword ranking techniques in the title of the page how many articles can do?

What is page title < title >

The title of the page is what we often say < title > tag, which is equivalent to the topic of an article, is a summary of the theme of the Web page content. Search engines are generally extracts the title < title > All or part of the content as a headline in the summary information. Therefore, when we are going to write the title content, we should make the theme stand out and the content concise.

What to pay attention to in the title label optimization Process

We sum up, title < title > tag optimization needs to pay attention to five aspects of the problem: Title length control, the title of the key word distribution, the title of the frequency of key words, the title of the keyword combination techniques.

First, the length of the title control

Search engine in order to improve the user experience of the page, will be based on the actual situation from the title to intercept the corresponding content to show the user, which in different search engines will have a difference. In Google's search results, the title length of the summary information is generally 64 bytes (that is, 32 Chinese characters) around; in Baidu's search results, only 56 bytes (that is, 28 Chinese characters) around, beyond the scope of the content will be omitted. Therefore, we should pay attention to the best not to appear too long title is omitted, because the longer the title, the pertinence is not strong, the more dispersed weight, so we have to streamline the title, so that more conducive to ranking. Of course, although the search engine will omit that part of the summary information from the limit, it does not mean that the search engine ignores its existence, except that the information displayed is intercepted from the search keyword.

Second, the keyword distribution in the title

The location of the keyword in the title will have an impact on SEO? Many people like to put the company or the name of the site in the front of the title, especially the title of the homepage of the site. It's a very unwise way to stand in search engine optimization, unless your company or website name is the primary keyword. Of course, if you want to play brand, want to let others see the first thing is your company's name, that is another matter, when if you want to let this keyword has rankings, then the best way or the more the core of the key words more forward. Because the search engine analyzes the page, in the HTML source code in the Top-down, the title content is the first occurrence of the page information. Therefore, in the front of the title plus the page's primary key, you can effectively highlight the theme of the page, improve the relevance.

Third, the frequency of the key words appearing in the title

Many people think that the more times the primary key appears in the title, the better, and repeat the keyword repeatedly in the title. In fact, no matter where the page is, the word frequency of the main keyword is not the greater the better, but has a certain limit. I think in the title of the main keyword appears within 3 times, each auxiliary key word only appear 1 times is more reasonable. Another point to mention is that, for example, I do computer, I can also appear some computer-related, what computer, mouse, keyboard such as keywords can increase the relevance of the page ranking more favorable.

This kind of expression, in addition to effectively improve the main key word "air conditioning", but also increased the meaning of the auxiliary key words "environmental protection air-conditioning and energy-saving air-conditioning" at the same time also describes the main keyword, so that not only more to get the search engine's favor, but also more attractive to users click

Four, keyword combination skills

Another important part of the title optimization is the combination and separation of the main and auxiliary keywords in the title, by separating and combining the key words in the title, not only can it effectively expand the meaning of the title, but also increase the probability of the page being retrieved.

1 The use of delimiters in the title

Next, we introduce the most commonly used separator in the title, namely, the vertical bar "|", The Space "" and the comma. Let's take a look at the expressions for these types of delimiters:

The headings in these various forms are similar in meaning, that is, search engines can identify the following keywords in the title: "Mobile Phone", "" Evaluation "," Picture "," Mobile evaluation "," Evaluation picture "and" mobile phone picture ", but the effect of these four expressions is different, generally think:" Vertical bar > Space > Comma > No separator exists.

2 title spelling Tips

A page may have multiple auxiliary keywords at the same time, if the main, auxiliary key words all listed in the title, will cause the main key word frequency too large. For example: The primary key word for a page is "mobile", auxiliary key words are "mobile phone quotes", "mobile phone pictures", "Cell phone evaluation", "mobile phone Forum", if these keywords are listed in the title, the main keyword "mobile phone" word frequency will be too large.

How can we both put the main keyword "mobile phone" in the title of the word frequency control within a reasonable range, but also to express all the auxiliary key words? This is to use the separator to the title content of the main, auxiliary key words in the separation, combination to achieve. This has to use a strong Chinese word segmentation technology. Some people in a short 20 words in the case can be combined with more than 10 keywords, the Chinese word is used to the highest state. Page title in the end how large the article can do, if the results of a strong Chinese participle, you write a title each need to spend a long time to combine these keywords, of course, we only for the important page to do so, otherwise will be exhausted people. article content by the air conditioner home http://www.9-981.com/feeds, reprint please keep the link in the article.