How many homes will be left at the end of the group buying site?

Summary: How many families will be left at the end of group purchase? Innovation Factory Chairman Kai-Fu Lee has made thousands of melee, 99% will die, including senior internet critic Yanping, Wu, including the founder of a number of industry insiders also hold similar forecasts: Group buying Line

How many homes will be left at the end of the group buying site? Innovation Factory chairman Lee Kai-fu has made "thousands of melee, 99% will die," the thesis, including senior Internet critic Yanping, Wu, including the founder of a number of industry insiders also hold similar forecasts: Group buying industry shuffle will start this year, a large number of sites facing exit pressure.

2011 Nearly half of the past, not only did not appear a large area of site death, high peer nets, net, Douban, Shanda and other enterprises to enter the enthusiasm has not been reduced. Recently, the domestic independent group buying navigation Web site group 800 statistics show that this March one months, the number of group-purchase sites increased by 732, reached 4,015. The big boys predicted the shuffle time is overdue.

Market recovery

Shuffle of the situation has been delayed

That's right. Although group purchase since the birth of the outbreak of growth, but still in January-February this year (during the spring Festival) was frozen, by the physical category group purchase Holiday logistics, the Spring Festival, the overall group buy market in January 2011 and February Group buying market sales, compared with the December 2010 no significant growth. Into March, the group buying industry market scale again to rise, back to 2010 18% of the monthly composite growth rate of high levels.

According to the group 800 "March 2011 Group buying industry Sampling statistics Report" data show that this March domestic group purchase total to achieve sales of 506 million yuan, compared with the December 2010 401 million yuan sales growth of 26.18%, by the Spring Festival holiday effect of "group buying cooling" has gradually resumed growth trend.

Group buy high enthusiasm continuation, fear to let a number of big guy's "buy the second year will shuffle prediction" again postponed. In less than one months time, the originator of Groupon and Tencent, Yunfeng Fund joint venture "high Peer network" officially landed operation, Shanda also to the last internet big guy's posture to kill into the field, net, 360, happy net ... These well-known internet companies in the areas of classified information, safe anti-virus, social networking sites and other independently continue to catch the last bus.

Even more crucially, a large number of small and medium-sized websites are still springing up after a capital enclosure such as a pull-back network that receives 110 million of billions of dollars in financing. Regiment 800 data shows that in March one months, the market again appeared 732 group buying sites, group purchase total site reached 4,015, the growth rate is still staggering.

"Service" in the mainstream

A sharp drop in commodity group buying

"The group buying market began to return to the ' service ' nature", group purchase consumer experts, group 800 co-founder Hu Chen introduced, group purchase originator Groupon LED group buying mode in the "localization of boutique services", but last year into the Chinese market after the trend of differentiation, to cosmetics for the representative of the commodity group purchase accounted for a considerable amount, But this year's commodity group buying accounted for a sharp decline, "service" really become the main group.

According to the group 800 report, Restaurant Group purchase still 39% of the proportion of sales accounted for half of the group buying market, followed by entertainment and leisure group purchase accounted for 22%, Life Service category group purchase accounted for 21%. And in December last year also accounted for 30% of the volume of group purchase has plummeted to 18%, three consecutive months accounted for the decline.

There is analysis that, from the online purchase of goods derived from the purchase, despite the huge consumer population, but because the market is inherently such as Taobao, Jingdong Mall, such as the existence of online shopping platform, in the above network shopping platform to stress the trend of Low-cost strategy, group purchase site is difficult in the user volume and category types of its positive competition, So group buying continues to develop and return to its localization and service nature.

In this regard, Hu Chen, "2010 is the new group buying site competition, and in 2011, more existing brands of large sites also jumped into the arena to start the competition to buy, in order to achieve faster business through group purchase." This year's group buying industry competition will be more complicated, a variety of sources of purchase information, the majority of users and group purchase navigation site development is a good news.

Spatial and temporal differences

The emergence of tour group purchase

During the Spring Festival group purchase under the line of business services and logistics constraints in the cold, group buying activities by time and space impact obvious. An interesting figure shows that the March national group buying market, the largest single transaction from the Group F March 29 launched the "Yunnan Water-sprinkling Festival double Fly tour Package", despite the unit price as high as 3800 yuan, but still sold 1198, a single sum of turnover amounted to 4.5524 million yuan. And March is spring, "tour purchase" became the biggest highlight of the month group buying.

It is reported that up to now, the domestic set up tour group shopping site Total has nearly hundred, and a great expansion of the potential, including where to go to the network, the same way network and other professional tourism sites, in addition to handle nets, Group F and many other well-known group purchase site has also taken the tour as the main push option, the products involved in hotel rooms, hotel restaurants, scenic passes, Self-Help tours, air tickets, car rental, hot springs and many other fields. For consumers, the Internet to buy March or April tourism products only 30 percent-70 percent, low price is the biggest attraction of group buying travel.

Group 800 analysis that group buying for the tourism industry is also a new marketing model, new product development and new business thinking changes. And for ticketing, hotels and other consumer segmentation areas, group buying is expected to become an important online channel.

Commercial newspaper reporter Zhang Yiwang/wen