How many obstacles do the electric dealers need to cross the countryside?

Source: Internet
Author: User
Keywords Electrical business the countryside across easier
Tags analysis business cross electric business electrical business electricity business express help

Absrtact: Since Taobao, Beijing east and so on in the countryside to brush the wall, the topic of the electricity business went to the countryside suddenly fire up. Indeed, E-commerce has been in China for more than more than 10 years, and the rural cake has never been excavated. See some experts and reporters on this incident analysis, quite

Since Taobao, Beijing east and so on in the countryside to brush the wall, the topic of the electric business to the countryside suddenly fire up. Indeed, E-commerce has been in China for more than more than 10 years, and the rural cake has never been excavated. See some experts and reporters on this incident analysis, quite feeling. As an annual summer vacation and winter vacation to go back to the countryside, I think the electricity business needs to solve a few problems before going to the countryside.

1. Is the logistics problem really solved?

Although many express companies in the township level opened a network, Alibaba and the post to carry out in-depth cooperation, Beijing East to the construction of the logistics carried out in the end, but the rural logistics problem is not so simple.

Rural population distribution is more fragmented, the population density than the city is much smaller, the village and the village a few kilometers apart in the Midwest rural area is very common. In view of the current situation, whether the three-way or the post, are only in the township and the size of large villages opened a network, but for many farmers to get a courier run a six or seven-kilometer commonplace. But from the current rural purchasing power, if at the level of each administrative village to build express outlets, express small brother can only afford. If the country also implement door-to-door, courier company's operating costs will be greatly increased.

Although in the central rural areas has been the slogan of building a new countryside, that is, the implementation of population to township agglomeration, but the State has not promulgated relevant policies, even if the population agglomeration, is 35 can be completed? If the electric business can not think of effective measures to solve the logistics problem, then the electricity business in the countryside is a daydream.

2, the rural population is conducive to online shopping?

Many people take the peasant laborer to return to the tide when to the electricity merchant's great demand to prove the electricity merchant to be promising in the countryside. Many young people out of work in the city to form a habit of online shopping, in return to the home also want to be able to do online shopping, but also for logistics coverage is not to complain, the electric business is also really necessary to expand to the countryside.

One thing that cannot be overlooked is that these migrant workers are working in cities for 10 months each year, with only two months at home. If the return tide becomes the electric business season, then the off-season time is much longer than the peak season. In addition to return to the tide, most of the time to stay in rural areas of the elderly and left-behind children in the majority, in recent years the state has gradually solved the problem of foreign children's schooling, long-term stay in the rural population shows a majority of holes in the elderly trend. So in the off-season to do electrical business, who will teach the elderly to use the computer?

Although some left-behind children and young people working at home have net, online shopping among them is quite popular, but less than five or six kilometers more than dozens of kilometers to the distance to The courier, for young people is nothing, but for the children staying at home?

3, to help farmers sell things, quality who can guarantee?

Recently, the problem of slow production of agricultural products, and once aroused the concern of the whole society, many people hope to use the electricity business platform to solve this problem, but these agricultural products suitable for the electricity business?

Most of the agricultural products are from the hands of buyers to the market, the real power to enter the platform is not many. One is for most people, more inclined to go to the market or supermarket to buy food, because online shopping can not guarantee the freshness of vegetables. Second, we buy agricultural products online is often to buy some organic food, is to buy a safe food to eat. But for most farmers, the reason for not being willing to grow organic products is probably related to technology and cost. Many of the agricultural products from the day of planting in the company of fertilizers and pesticides grow up and mature, I am afraid that such agricultural products will not be favored by netizens.

For some native products and crafts may be suitable for the electrical business, the local government often from this aspect. But with 737 million of the rural population, there are few who can make a profit from electricity dealers.

4. How to solve the dispute of interest?

Before the electric business, the sale of agricultural products has a mature channel, from farmers to buyers to hawkers, many people live on this, farmers directly to do the electricity business, buyers and hawkers how to earn a living, I am afraid this is the local government do not want to see.

Many counties and cities have opened their own E-commerce platform, one is to help farmers sell their products, and second, local officials for their own achievements. Taobao, such as the Beijing-East electric platform from users to channels are more than local government's own electrical business site to be more mature, more advantages. Taobao Beijing east of the large-scale intervention, the local government will be happy?

In addition to logistics problems, to help farmers sell their products is not an easy thing, the majority of farmers knowledge level is not high, so that they are often powerless to operate electricity, which also gives some people an opportunity to purchase agricultural products from farmers to put on the internet to sell, to do the buyer under the situation of electricity. But once the quality problems of agricultural products, these buyers are willing to assume the corresponding responsibility? At the time of the interests of the dispute may also have to deal with the platform.

With the development of economy, the countryside is becoming more and more important to the electric business platform. But to enter the rural market is not by how much money to throw out, logistics is to do, to find suitable for rural development is the most important way. Brush the wall in the countryside to solve some of the publicity problems, but a brain hit the money in, I am afraid will be stuck in this mire. I can only say: the electricity business goes to the countryside, is a easier thing.

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