How many opportunities do entrepreneurs have in the LBS Giants ' enclosure?

LBS (location-based service) is a "basket" where everything can be "loaded". Lonely unbearable, just shake a mobile phone you can use micro-letter, MO find friends who are around or have a congenial interest; Plan a trip route to view maps and navigation software; dinner to know which restaurant both elegant environment and food rich, you can ask the public to comment on the answer; which stores the lowest discount, when shopping can be copied, the Territory Brand discounts can help you plan the cleaning schedule, the best way to travel when traveling, which Inn is not only clean and comfortable, but also not "slaughter the guests", you can ask for advice in Ma Honeycomb, donkey line World ... Even travel do not know how long to reach the destination, a taxi probably how much money, you can find results through Baidu map.

LBS has long been an integral part of many users ' lives. Eric Consulting predicts that by the end of this year, the domestic mobile phone location service users will reach 510 million, mobile internet users will reach 606 million, lbs user penetration will reach record 84.2%.

The Giants ' enclosure

The "Location" business "money" is vast. While there is no way to find a sustainable source of revenue for entrepreneurs and internet companies except advertising, the importance of mobile Internet is beyond doubt that the internet giants will not let go of this tens of millions and fast-growing user markets, not to mention the fierce competition in traditional business and the need for Giants to expand new markets, To achieve sustainable growth of enterprises.

October 17, Baidu split Baidu Map, announced the establishment of LBS division, from the open map API to build LBS Cloud Platform strategic transformation. "In lbs, Baidu will continue to push the Cloud + end strategy, with product upgrades, continuous open and cooperative programs as the driving force, to provide consumers with richer and better information to help them quickly find what they need." "Baidu's chief designer Yunfeng to reporters about Baidu lbs division of services and depicts its future blueprint," on the ground floor, Baidu Maps provide positioning services, map services, as well as computing and storage, and in computing capacity, the Baidu Cloud platform provides the computing power required by developers such as hardware and system capabilities. At the same time, Baidu will open more data. In the future, Baidu will also establish a UGC platform like Baidu know, Baidu Library. ”

Taobao also in its E-commerce business based on the combination of Aliyun, Alipay, etc., to form a local life service platform. Recently, it launched Taobao China map, it upgraded to a local life service platform, Taobao local life service channel launched a "map search", in addition to providing maps and azimuth services, but also provide local merchant discount information and other localized services. Although still in the testing phase, "map search" has been the media, peer and user attention.

Tencent has earlier shown its ambitions for lbs and has begun to practice in its vast product system. Last year, Tencent announced that it would create a "one-stop localization service platform" for the search map. And the 2012 version of mobile phone QQ also through the display, sharing and discovery functions, strengthen a variety of localized social life services. Recently, Tencent board chairman and CEO Ma revealed that Tencent lbs will be the main "open" strategy, micro-letter, mobile phone qzone, mobile payment, mobile advertising system will be open to the public. In addition, Tencent Street is also coming online, users just call Tencent's Street View and map interface, where the actual street scene data can be directly displayed. In accordance with the planning of the Ma Teng, Tencent's lbs strategy is through the mobile phone QQ sticky users, through the map to carry a variety of preferential information and services, and then through the mobile payment to complete the business transaction, the establishment of a complete lbs ecosystem.

Not only internet companies, map providers, terminal manufacturers want to dominate in the field of lbs. Gold map in the traditional search based on the improvement of eating and drinking information search experience, in the enterprise version of the map of the financial services based on lbs, to seek new opportunities in the business sector lbs. Apple has replaced Google Maps with Apple Maps in IOS6 in an attempt to hold the mobile Internet portal firmly in its own hands. Although its map services are crude and users have been criticized, Apple does not seem to be giving up.

For a time, all the internet giants have stepped up the layout on the map, hoping to build their own core of the lbs ecosystem. For internet companies and hardware manufacturers are inclined to develop their own map services, Eric Consulting analyst Shen Yu in an interview with this reporter said: "Any one layout lbs with sufficient strength of the enterprise, do not want to put their core data uploaded to the Third-party map provider on the open platform."