How many points can you get from your corporate website?

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Corporate web site can be a more intuitive way to assess the assessment, how the enterprise site is qualified? Presumably many business owners must want to know how many points they can get on their corporate website. Through the following self-diagnosis of the corporate web site to improve the quality of corporate web site, to inject new vitality. If you do not currently set up a website for their own enterprises, even Alibaba, trading, HC, such as E-commerce platform does not have a corporate page, I think you must have been a shrewd business owner. Did not pay for their own businesses to do the site is right, like the previous "corporate Web site, is the burden or competitiveness?", the Enterprise website is a product of input without direct output. Not spending such an undeserved amount of money at the time seemed to save the cost. Can be changed today, you should consider whether to build a good corporate website of their own. Should understand more, what kind of enterprise website is worth building. If you already have a corporate website, start the following assessment!

1 open Baidu (www.baidu.com), Google (www.google.cn) search engine, in the text box to enter the shortest possible name of the enterprise, waiting for the results of the search to see whether their own corporate web site in the first place? Note that The results of the search should be the company's own information, not other sites have their own corporate web site information.

A. Corporate Web site in Baidu, Google search results page first

B. Corporate Web site in Baidu, Google search results page before the two

C. Corporate Web site in Baidu, Google search results page before four

D. Corporate Web site in Baidu, Google search results are not found on the first page

(!) Warm tip: Baidu, Google is the current mainstream search engine, netizens often use these two large search engine data. While the Netizen searches a company material not to be able to type the complete company name, generally only type the core field search. If it were me, I would be willing to tap a few keystrokes to get what I wanted.

2 Enterprise Website domain name evaluation:

A. Shorter, easily identifiable

B. Longer, easily identifiable

C. Not very good memory recognition

D. There is no correlation with the enterprise, and it is difficult to recognize memory

(!) Warm tip: The common domain name easy to identify and memory performance to help enterprises to play a good promotional role, especially short lean, catchy domain name is particularly good. If your domain name chooses the company telephone number (unless very good memory), the letter + numeral (except like IT168) and so on form, to the enterprise website does not have the very good function. The domain name as far as possible chooses short, and taboo English and the numeral combination, special case except. No one remembers to live on a corporate phone in the form of domain names, in addition to you and employees; no one wants to enter a letter and enter a number. such as the current home decoration network http://www.jiazhuange.com/, although the domain name is long, but fully consider SEO, but also better memory recognition, homophonic "Home easy."

3 Whether the enterprise website has done propaganda promotion in the Internet, what below has done?

A. There are links to the corporate Web site when posting recruitment information on the recruitment website

B. In the enterprise related industry website has done the advertisement

C. Whether the company's Web site with the relevant industry or derivative industry exchange links

D. Enterprises on the Internet to publish a number of promotional articles or posts

E. Corporate Web site did search engine marketing

F. Add the corporate Web site text link where possible

(!) Warm tip: The use of the above publicity and promotion methods can effectively improve the value of the site, but need to adhere to the long-term, will have accumulated precipitation. such as Shenzhen, an adult supplies company, in net, such as the release of investment information and corporate recruitment and other information when all with their own company's Web site http://www.pifaxingfu.cn/, to help their own website promotion.

4 Click on your corporate website from the search results to start testing your corporate Web opening speed:

A. 3 seconds to open, and the corporate website shows normal

B. Open in 5 seconds, and the corporate website shows normal

C. Not fully open within 5 seconds, but can view 80% pages normally

D. Unable to browse, slow to open, error in site prompts, etc.

(!) Warm tip: A corporate website of the normal, fast, stable access determines the customer's first impression. If the wait time is too long or the corporate web site is slow, most customers will be able to lose a valid customer by shutting down the site and looking for other corporate sites again. At the same time should also pay attention to the impact of the site on the speed of the customer's network bandwidth and computer configuration. Please pay attention to this issue when assessing!

5 Enterprise website opens, first feel the page art level to let the customer feel comfortable, the subject Test Enterprise website overall art feeling:

A. No more than 3 main colors of the site, the color collocation is reasonable, and choose the main color can consider the nature of the enterprise (such as the blue represents technology), giving people a pleasing feeling

B. The website color collocation general, does not consider the enterprise nature, chooses arbitrarily the main color, the feeling general

C. Color mix confusion, color colorful, give a very uncoordinated feeling

(!) Warm tip: The main color selection and the main colors with the secondary color between the reaction of the enterprise to the production of stress, different colors reflect the nature of different enterprises. For example, the blue of this station represents high technology. It should be noted here that different people have different aesthetic standards, you may think that good-looking people are not necessarily. General corporate website design should be in the spirit of simplicity, simplicity, generosity can be. In particular, the owner or the designer's personal preferences can not be determined, often concise, simple website, as long as the design is reasonable to adapt to the public taste.

6 column planning, navigation system is reasonable?

A. The column setting is clear, does not have too many miscellaneous columns;

B. Column setup and navigation system are more general

C. The column set vague, complex, so that customers can not quickly find the required information

(!) Warm tip: Can perfect the website column subdivision, let the customer feel the website vein clear, and can guide the customer to find the information. This can effectively prompt the customer to the enterprise's goodwill, achieves the good user experience.

7 The home page of the enterprise can let the customer in 30 seconds, think real life, this is a strong enterprise, the following do how much?

A. Introduction to the company and accompanying photos

B. Honor and qualification of the enterprise

C. Enterprise Talent Pool

D. Enterprise success Case Introduction

E. Corporate Message Board service customers, the enterprise affirmation, recognition, praise of the message

(!) Warm tip: Network Marketing research shows that even a very valuable potential customers, after entering your website 30 seconds, your website has not obtained his trust, cannot let him feel your website in the reality is a strength very strong big company, is moves on-line, you have 70% possibly lost the Chinese latent customer. The above five is only a general, the way to obtain customer trust of course there are many, here is not one of the examples.

8 How often does the information in the corporate website be updated or added to the information?

A. There will be different numbers of updates every day.

B. Update once a week or so

C. Updated one months or so

D. Never update

(!) Warm tip: Corporate Web sites should often collect some relevant information to the site, but also can be a recent business events, or experience in the form of news display. The former can make customers feel that the enterprise is more focused, professional, on the other hand, let customers fully understand the enterprise.

9 is online customer service or Help information page in the corporate website?

A. There are

B. No

(!) Warm tip: Online customer service is also called instant chat, that is, when the potential customers want to immediately consult the relevant information, can easily find a quick solution to the problem. Even online QQ is necessary to install a.

10 Enterprise website can always find the details of the enterprise in 1 minutes and so on contact information

A. Can

B. No

(!) Warm tip: Network Marketing research shows that if the customer is not the fastest in 1 minutes to find the company's contact, then 80% of the possibility of losing customers. If you find the phone is busy line or not, then 99% of the loss of this customer. No customer will be careful to find the business contact, but not non-stop call the company's contact telephone, unless it is a monopoly.

11 corporate website support for after-sales service

A. The website has a special section to provide after-sales service, such as: Product description, maintenance knowledge and other related information

B. No after-sales service support

(!) Warm tip: The survey found that many corporate websites do not pay enough attention to this, so it is difficult to play the role of the site. This is done, can effectively improve the experience of consumers, to avoid long-term staff to solve some common problems, to provide efficiency.

The above content is according to the customer from the search product to the screening, the browsing website, the search station product information, the inquiry, the Post-sale series test Project. If you have any issues, please inform the SME E-commerce Promotion Center. Add the selected options to different points, not all of which are radio.

The first question: a.10 cent b.6 cent c.2 cent d.0 cent

The second question: a.5 cent b.2 cent c.1 cent d.0 cent

The third question: the a.2 cent b.3 cent c.3 cent D.4 minute e.5 the F.3 cent (multiple choice accumulation integral question, if chooses BCF, then must total 9 points)

Question fourth: a.8 b.4 c.1 minute d.0 cent

Question Fifth: a.7-b.3 C.1 Points

Question sixth: A.4-B.2 c.0 points

Question seventh: A.3 Division b.4 c.5 divided D.4 e.6 points (integral principle and third question)

Question eighth: a.8 b.9 C.2 minute d.0 cent

Question Nineth: A.3 points b.0

Question tenth: A.3 points b.0

Question 11th: a.10 points b.0

According to the cumulative score:

100-85 points, your corporate website has a certain market competitiveness, the company can play a corresponding promotional role;

Get 85-70 points, your corporate web site in the Internet relatively weak competitiveness, but the company can play a certain role in publicity;

Get 70-60 points, you have a qualified corporate website, but did not play its due effect, indicating that the site concerned about insufficient attention;

Less than 60 points, your corporate website also needs some improvement, there is a great potential worth digging.

This article by the SME E-commerce Promotion Center http://www.tuiec.cn/editorial planning, the author: jresion,qq814781450. Welcome reprint, reprint, please indicate the source. The wrong place please forgive, the hands of Mercy, stepped on a face pain!