How many users leave you with the tedious links

Before the user actually uses a mobile application, he doesn't fully understand the value of the application, and it's not clear whether the application will eventually satisfy its own expectations.

Therefore, an application before being formally used by the user, each more than one link, give users a chance to think, users will consider in this process to abandon the use of this application. Therefore, the wrestling between the developer and the user begins before the product is formally used.

Every tedious link will leave you to the user.

An iOS application, users will first in the app store according to the application of the name and content profile to choose to download, install. And in the next use process may face the program to start waiting for different applications may also need to register, login and other links. Users may also be asked to "share to the social networking site", "Invite friends to use" and other options when the user is formally used.

An application of potential users in the real experience of the value of an application, from the application of the release to the user experience to use the middle of the experience of each link, will make 20% of users away from you.

The following is a typical user funnel model for mobile applications. This model applies to many application cases, such as GroupMe, Drawchat, Instagram, and Cinemagram.

After downloading, the user starts to get tired of

In fact, according to all the links needed for a current iOS application, this includes browsing on the App Store, downloading and installing, opening the app's startup page, registering for a login, and popping up a "share to Friend" "send a push or tweet" when it's officially used, with only about 20% users remaining To 30%, the majority of users because of the registration account and the difficulty of getting started, and finally gave up the experience has already completed the application of the download.

For example, Drawchat, a chat application that can doodle. 90% of users will download and install the App Store when they see it. But then only 90% of the users who downloaded and installed the app were actually open to use the app.

Yes, after installing this application, 10% of people read the application and interface, no longer open it, even if they have a good trial, it is possible to find the application of chat graffiti is very interesting.

Where are the 10% people?

Is it hard to download this app to meet 2012 as a reserve?

Drawchat, the more image of the introduction is like to Doodle Mobile end QQ

Registration, login threshold, means to shut down the user

Compared to the two steps of downloading and installing, user login will be a bigger hurdle for developers to overcome:

Drawchat provides users with the authentication that can be done by phone number, SMS. Provide the appropriate registration assistance program, can leave about 70% users to complete the registration process. Conversely, if it is an application that forces a Facebook account to be associated with a login, it will eventually retain only about 50% of the users.

Similarly, if you can provide more different registration methods (including registered username/password, linked to Facebook and LinkedIn account, etc., in the domestic QQ, Weibo, everyone is a good choice) this cumulative, you can make 90% of users easier to accept and complete the registration process.

A variety of registration, landing methods may be different in the details (different countries mainstream social networking sites, in the domestic QQ can basically allow all users to associate their own account), but this is only dependent on an application has the API permissions.

Retain users with all the "simple means"

Before the user understands the value of the application and begins to use the functionality of the mining application, we do not actually have much in development and design. However, when potential users become your real users, you need to take them into your application and use all the "simple means" to keep users. Simple registration is the easiest way to share when users want to share them.

All the links are shortened, simplified, so that users can easily choose 35 friends to invite when sharing, and in the beginning let the invited person clear understanding of one o'clock-it is not difficult to become your users.

Every step Costs you from of Users