How much did Twitter earn by advertising in 2014?

Twitter recently unveiled its 2014 quarter financial statements, with profits reaching $479 million trillion, above analysts ' forecast of 456.3 million, up 97% from a year earlier, and a net profit of about $0.12 per share, one-fold higher than expected. The 2014 full-year profit was $1.403 billion, an increase of 111% from 2013.

The main factor to promote profit is advertising revenue, to 432 million U.S. dollars, the annual growth of 97%. Every thousand browsing ads earned 2.37 dollars, a 60% increase over the same period last year. Mobile-end advertising profits accounted for 88% of total advertising profits. Twitter has recently launched a new campaign on ad sales, which will put the so-called "promotional message (promoted tweets)" ads on other sites.

In the third quarter, Twitter also expanded its advertising business to 13 new countries, with Twitter offering its own advertising products expanding to 8 new markets, currently in 28 countries. Twitter also plans to set up a greater China office in Hong Kong early this year, mainly for advertising.

User side, last quarter is not very ideal. In the third quarter, Twitter's share price plunged as user activity declined, with an average monthly active user of 288 million in the fourth quarter, up 1.4% from the third quarter. This is the slowest user-growing quarter of Twitter's history, adding to the pressure on CEOs. Officials said 4 million active users were lost in the fourth quarter as a result of changes to Third-party Plug-ins.

On the product side, some new features were online in the fourth quarter, including purchase buttons, direct message (like letters) between users, and audio card features: Allowing users to listen to tweets on the timeline. Twitter, The Advertiser, tested Twitter offers in the US, allowing advertisers to connect ads and credit cards directly to Twitter users. And can be based on different operators, new mobile phone models aimed at users to advertise the function.

In addition, last October 22, Twitter held its first mobile developer conference in San Francisco, and last year announced six major features to be released this year. Yesterday, we just reported that Twitter will set up a research and development center in Bangalore, India's Silicon Valley, aimed at growing demand in emerging markets.