How much do you know about cheating in SEO

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In SEO, the saeki behavior has a special name, usually known as "Black Hat seo." But there are also some cheating behavior is very covert. This behavior is between "Black Hat" and "white hat", it is difficult to accurately say whether it is cheating, according to the specific circumstances to judge.

Since the SEO cheating is difficult to clearly define, how can you know that their current behavior is cheating? Very well asked. The answer is that it is impossible to know for sure, but if you follow some basic principles it will help prevent you from being mistaken for cheating. First of all, good website design is the best defense. You don't have to worry about being cheated by a search engine if you can rely on the search marketing that the target search engine offers to implement the site.

1. If you're worried about doing something wrong, don't do it. The suggestion looks simple. Obviously, if even you are worried that the current behavior may cause the site is blocked by the search engine or by K station, then naturally should not do so. This kind of behavior of the SEO strategy has hidden text, door page, domain name hidden and false link structure. Even if you don't know that these strategies will be blocked by search engines, just think about the sneaky, fraudulent elements of these strategies and you should know you shouldn't use them.

2. Do not attempt to deceive search engines. It's a simple thing to disguise something more attractive. In the process of producing goods and providing services, people are constantly doing such things. But if you try to disguise the site more attractive, it will be blocked by the search engine.　　Creating a fake link structure can create the illusion that the site is very popular, but the search engine crawler will soon discover this kind of cheating. 3. Do not believe that the path spread of SEO measures. Some unethical SEO personnel may tell users, as long as the correct use of various methods of cheating, you can be assured of the bold use of various means of cheating. This is wrong, it is not feasible! Cheating is cheating! No matter how it is used, cheating is cheating. Search reptiles will soon be able to find all kinds of cheating, and you will pay the price: invest a lot of money, the site's rankings do not rise, but decline.

SEO is also referred to as false index (because SEO cheating is actually making false index). SEO cheating means a variety of ways. Some cheating techniques can be seen at a glance. But some cheating techniques are less obvious, but try to avoid them. It is not possible to list all the cheating methods, and I'll list some common cheating methods I know:

⑴ Transparent Links: This kind of link does exist in the Web page, but the user is invisible.　　Because their color is the same as the background color of the Web page. ⑵ Hidden Links: Such links do exist in Web pages, but are hidden behind other elements, such as pictures. It doesn't turn a picture into a hyperlink, but a search engine can find and track the links, but the user can't see them.

⑶ Misleading Links: misleading links are actually hanging sheep head selling dog head, it appears to be connected to site A, but actually it is possible to connect to the site Z. For example, a link shows www.xxx.com, but actually points to www.yyy.com, is misleading link.

⑷ Small Link: This link will appear on the Web page, but the average user will not notice, because the link is usually only one pixel size small picture. ⑸ keyword stack: the content of the site and meta tags in the reuse of meaningless keywords.

⑹: Web pages designed for search spiders are completely useless to the average user.　　Common door pages are generally only one line of visible text, "Click here", and then transfer users to other pages, this kind of cheating is often called Bridge page, Zebra page, jump page and so on. ⑺ Plagiarism Web site: The content of such a site is entirely from other sites "plagiarism" or copied over. Search engines do not like plagiarism, because the content is completely not original, and such sites often bring users to other sites that are not relevant to search terms.

⑻ Punctuation Link: This is a very opportunistic way. Some dishonest SEO personnel will hide the link in the text of the punctuation. As a simple example: "ABC." In this code, the text in the link appears as plain text, and the end of the sentence is a link. This link is too small, the average user will not notice, but this link does exist, so the search engine must be able to find this link.

⑼ Hidden: This big is to the search engine and the general user to provide different pages: to the search engine of the highly optimized page, and the general user access to the normal page.

⑽ Misuse of Cross Links: cross links between different sites are used to indicate that these sites may belong to the same company (or the same site administrator) and are created specifically to build a bogus link structure.

⑾ hidden text: The color of the text is the same as the background color of the page, so that the text is not visible to the user. But search engines can see that the hidden text is generally some meaningless keyword piling up.

⑿ content is all linked pages: pages that contain only links should be avoided. The only exception is the site map, which makes it easy for users to quickly find what they need.

⒀ redirect page: Redirected Web page has always been the topic of SEO. But it is useless for visitors to the site. When a visitor enters the page, it needs to wait a little while and then redirect it to another site. Search engines do not subscribe to this approach because redirecting Web pages is often optimized for search engines rather than for visitors.

⒁ Link field (link pool): The link field is in order to quickly improve the site in search engine rankings, and a lot of links piled in an empty page.

⒂ Web hijacking: Web hijacking is about a very popular web page that is copied to your website for search engine retrieval. When a user clicks a link to a page in a search result, it is brought to the real page, not to the copied page.

⒃PR Hijacking: PR Hijacking is also the science and technology cheat means to get the comparison of the PR value show, the approach is to use the jump, the general search engine in the processing of 301 and 302 turn, will be the target URL as the actual should be included in the URL, of course, there are exceptions, but in most cases this is done. So if you do 301 jump from Domain A to domain B, and domain B PR value is higher, domain A in the PR update, will also show the PR value of domain name B, the simplest is to do 301 or 302 jump to high PR domain name B, such as PR update, immediately cancel the turn, Also obtained the same PR value as station B.　　This fake PR display value is maintained at least until the next PR update, typically for two or three months or longer. Generally, the common methods of SEO cheating are listed, in fact, there are many cheating means did not include, but as the search engine algorithm improved, this list will continue to change.

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