How much do you know about the changes from distribution to robbery?

Micro-letter and Balance treasure in the Spring Festival and Spring Festival Gala launched by the national grab red envelopes not only robbed the Spring Festival gala, also robbed a family reunion when the head color, the family also driven off the top position, but Rob red envelopes More is changed people's way of life, followed by the rules of the game may be formulated and changed.

From the beginning of the Tang Dynasty, China's red envelopes contain the "three-Year-old culture" ——— Shou, Step-year-old and anticipation. "Old Money" and "the Money" homonym, the first is the elders to junior, have driven away "evil ghosts" meaning, used to bribe ghosts, the vicious for the auspicious, safe through the coming year. To the Ming Dynasty, the play became a junior to give older people, meaning "anticipation", I hope the elderly peace and longevity, more enjoy time.

Whether the elders to the younger generation, or the younger generation to give elders, the past red envelopes are distributed, so there is a plan, everyone has a share, but also to ensure fairness, but only in a family of relatives of a small group of people. Now the red envelope is extended to friends, colleagues and strangers, and the way to get the red envelopes from the allocation to the scramble. Although the red envelope is only a kind of entertainment, a game, a way of leisure, but it is undeniable that this is also a kind of innovation, is a new way of life, that is, the digital lifestyle, one of the characteristics of competition, that is, competing.

Competition is the magic weapon of human evolution, and also the way and means of the continuous evolution of human society today. However, the digital life represented by the robbery also raises another question, how to make the rules of the game and obey the rules of the game in the digital age can guarantee fair and just, because human evolution is not always natural selection, there is fairness and justice.

The first problem is to win the red envelopes is good faith, although the credibility of consumers and producers, businesses need to comply with the rules, but mainly reflected in the integrity of the business. If there is no red envelopes, or poor red envelopes to let people to rob, not tease or tease people, is for marketing and advertising, and even cheats, so only netizens complained, "good hundreds of millions of of red envelopes I did not shake to one?" Stealing red envelopes, all ads! " Shake n times! The change is the advertisement!

The digital life represented by the universal robbery of red envelopes is characterized by scramble and competition, but how to ensure fair and impartial competition is a difficult problem. For the "Aborigines" who have mastered digital means (the young people who grow up with the Internet), it may not be a problem to rob a red envelope, but it also needs sighted. But for those "immigrants" in the digital age, in physiology has been dying ——— the old eye dim, the foot shakes the hand to tremble, moreover in the technical not time, let alone the password and the red envelope password and so on some operation means restriction, therefore, the robbery red envelope appears already with their insulation.

Of course, only with the red envelopes does not mean that the insulation is unfair, because the red envelopes can not be eaten when drinking. But once the word "Rob" enters into other areas of life, it will greatly affect people's lives, because injustice and injustice will occur in large numbers. Because the digital age of "immigrants" do not understand and do not have access to the Internet, and even the "Aborigines" can not have the technical advantages, so generally need to rob the Internet, such as train tickets, it is difficult or impossible to rob. Have mastered the ticket technology of the emergence of cattle, they rely on technology to rob more tickets. For example, the use of cattle ticket software to break the 12306 site purchase rules, ticket software can automatically identify the number of milliseconds verification code, faster than the hands of a hundredfold. The software grabs 1245 tickets in just 10 minutes.

More importantly, to rob red envelopes and ticket, and so more likely to be the digital rules of the people do not follow the digital rules, but the use of liyingwaige illegal means to let some people grab red envelopes and tickets, profiting from, and let more people can not get red envelopes and tickets.

A media survey found that 50 of passengers who bought berth tickets through scalpers accounted for 50% of the total (25); 40% of the People (20) are using the Internet to buy tickets, but 15 of them used the ticket software, 5 people to find acquaintances or insiders to buy tickets, purely through the online purchase of sleeper tickets accounted for only 10% of the total (5), No one has bought a berth ticket through the traditional ticket-buying window. Although this situation is only reflected in the ticket to rob, but also let people suspect that the red envelope may have such a situation, if there is like a ticket to rob the software, the consequences will be more serious. Moreover, if the digital Life of "Rob" to expand to other products, injustice and injustice will be more and more.

Any new things may have a variety of deficiencies and deficiencies, but when digital life, such as online trading and e-commerce patterns, makes people feel convenient, easy, easy, and innovative, people will embrace and accept without hesitation, and the rest is how to improve the shortcomings and deficiencies of digital life, for example, by technically cracking down on ticket-grabbing software, Let it fail, and on record, later can ban these buyers, but also to develop a digital life of the law, for example, the collusion between internal and external ticket-grabbing people to punish severely. In this way, the digital age can make people live in a relaxed and fair manner. (Zhang Tian-Jing, author of Beijing scholar)