How much do you know about the domain name selection of website construction

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Although many small and medium-sized enterprises do not have enough awareness, but the domain name URL to a website or business importance, but self-evident things. Domain name is also an enterprise's brand, good domain name lets the person be easy to remember, one day the enterprise does strong bigger, the popularity is high, the website domain name will and the enterprise's trademark cannot be neglected. As a start-up of small and medium-sized enterprises, in how to determine the domain name of the problem, more easily go to extremes. One kind of performance is, not when the thing, choose one letter combination to do alternative domain name; another phenomenon is special caution, always hesitant, and some customers even worry about a decade or even 20 years after the issue of domain name ownership. Today, we want to explore, as a start-up enterprise or webmaster How to choose a suitable domain name.

Short and easy to remember

No matter what domain name you choose, short and easy to remember are the first principles. Short and easy to remember contains two levels of meaning, one is short, the domain name of course the shorter the better. The internet after more than 10 years of development, has been deeply rooted, coupled with the relentless excavation of domain name investors, such as www.sina.com, www.qq.com such a good domain name has been almost difficult to find, even if the domain name of the following five is almost extinct; Short domain names are hard to choose, So easy to remember becomes a very important consideration, the rich meaning of the domain name can be unforgettable. For example, the author of the company pilotage technology site domain name is relatively easy to remember, joyweb by the Joyweb and the web two words synthesized, the original intention is to bring people happy website. In the domain name selection process, use commonly used English words or phonetic combinations as much as possible, so as soon as possible some long, but easy to impress people.

Second, the habit of the first

Take care of the user's browsing habits, is the domain name selection of the second need to grasp the principle. This is mainly reflected in the domain name category, now has a variety of end of the domain name, about dozens of kinds, plus countries of the national domain name, there are numerous. But the domain name that is often used is only then a few, the new type domain name not only expensive, and not easy to remember, more difficult to be accepted by the website visitor. In China, although the CN has surpassed COM to become the first big domain name, but that is the national domain name 1 yuan activity hype result, the official enabled COM domain name number far surpasses the CN domain name, plus last year's CNNIC domain name repeatedly audit, the actual usage quantity is even less. In the choice of domain name type, COM is absolutely the first choice, the second is CN or com.cn, if the content of the site involved in national trade, there is no doubt can only choose the COM domain name.

The type of domain name to remove the use of the habit, but also with their own industry, if it is a government-class site, can only choose gov.cn domain name, if it is not a profit organization org domain name is also a very good choice, if the education of the University of edu.cn of course is the first choice.

Iii. suitable for national conditions

In the process of choosing the domain name, it is also a principle that can not be neglected. At present, Chinese people's English level is not very high, if only to face domestic market domestic customers, pinyin is a very good choice. The author has a customer, do food and beverage original site domain name is www.ms1234.com, their company's name is Mashengli, I inquired about www.maishengli.com, so easy to remember and protect the brand, customers are also more authorized to determine the domain name.

If your site is only facing the Chinese market, then choose the brand or company name Pinyin Bar, if you need to take into account the foreign market, the common English word combination is undoubtedly the first choice. NetEase in this respect seems to give us some enlightenment, experienced in the domestic dial-up Internet know the meaning of 163, but where do foreigners know China's national conditions? So when NetEase entered the Nasdaq stock market, it reopened the www.netease.com this foreigner can read the domain name.

Iv. Brand Protection

If you lose the brand protection, then the domain name will also lose its meaning. Want to know how much money Google spent that year, will www.google.cn this domain name redemption, is now domain name dispute and arbitration lawsuit also succession. When building a website and registering a domain name, you must protect the brand. Domain name can try to select the company's products, product patent name, and even the company name, can be pinyin can also be words, can be English also can be Chinese. It is important to point out that if the company is prepared for long-term development, it is best to register the brand-related common domain names to prevent future complications.

V. Taking into account investment

Good domain name not only can use, give a person impress, at the same time also have very high investment value. Some time ago by the public security stopped the Earth's website domain name, can open hundreds of thousands of of public hawking, not to mention the rich meaning of short and easy to remember the domain name? The company may have some uncertainty, but the site domain name does not need to spend a year too much, good domain name over time, will be more and more investment value. In the domain name decision, we can be more long-term vision, taking into account the future investment and financial management.

Just like the name of a person, perhaps want the company's brand, product trademarks, like a good name not only rich meaning, more easily let a person remember, even photographic memory. The name of the website is a website, in fact, is also a company's brand image. In the site construction, the domain name choice is definitely not a can be careless to deal with things, perhaps today's prudent decision will open a more competitive future for you. This article by the professional Shanghai website constructs the Enterprise Pilotage Technology (www.joyweb.net.cn) to organize the original, the more splendid viewpoint and the content we will continue to launch.