How much do you know about the scuffle behind Weibo marketing?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In more and more micro-blogging today, all walks of life seem to be "crazy" in the operation of various industries on the platform of Micro-blog to promote marketing and so on business means, then such a platform behind the scuffle you know how much?

The chaos behind the rapid development:

The presence rate of active users, we all know that any platform marketing promotion is only to establish the premise of attracting users, and then to convert users to buy products, the network has been such a number of statements: "To the XX fans to listen to you are stars, you are news agency, you are CCTV", and so on. So who's going to make sure the fans or listeners are active?

Even if a 100 million of Weibo fans listen to data, if none of these users are substantially active, all of your marketing practices, investment, and promotion are simply waste.

Then someone might ask, how do you know how to judge such user activity?

The following author had the honor to do four days of micro-blog marketing to briefly discuss some of their own experience:

Due to the first operation is not sufficient for the first day of preparation and so on, it is completely wasted on the tool consumption, until the search related to some of the article data reference, until the next day formally developed a few simple ways to promote:

1. First establish their own position, such as joining their own website or the product direction of the enterprise

2. The content of the establishment, according to different types of published micro-blog, to achieve a point-style release, such as: The peak of the microblogging relay

3. The establishment of fan interaction work, based on the existing number of fans, and its activities as the theme through letters, micro-group, comments and so on, and to achieve user interaction

The above three directions are established by means of "mutual powder", three days after the author's micro-Bo fan number has been 3200, to maintain a good rate of mutual powder for the establishment of active users the best basis for the daily concern for Sina, the ceiling of 500, in fact, the operation of the mutual powder is limited, in fact, can be used on the mobile phone to break through the

On the current micro-blog in all walks of life to see:

1. More and more industries are eyeing the "fat", with different services to show the characteristics of various places, compared to traditional marketing channels, such a new marketing channel means: More money, faster, more comprehensive, and more attention

2. The aging death of traditional marketing channels may be described as more or less exaggerated, for example: "The battle between the tablet and the traditional computer, when the ipad appeared was to comment on the existence of Apple's large iphone, and to attack Apple's so-called" innovative products ", But now the ipad's big heat let many manufacturers to frighten, until now gradually occupy the market share of the traditional computer, some people may say that this is only the case, then take the example after the formation?

3. Micro Bo platform battle, the current domestic two micro-Bo platform for Sina, Tencent two alone, the former from the domain name development direction more powerful "weibo.com" the establishment of all aspects of development, is now recognized as one of the higher quality platform, Tencent's direct support for the hundreds of millions of user base has laid a solid foundation for development, coupled with more efficient platform operations, a variety of client "bundled" way of development, even so with the recent "certification" door events, the two platform for the road is still "long"

The above three points, in different ways to resolve the existing platform advantage comparison, and so on, in fact, with the current network statistics, it is not difficult to see the characteristics of such development advantages, reflection of such rapid development, then such a platform for rapid melee and a variety of celebrity, various industry marketing war, Is it obvious that the advantages of this platform are still "bubble-type development"? I also ask you reader to wait and see ...