How much do you know about your users in the mobile age?

The next three years, the mobile phone terminals has 300 million to 500 million shipments, and three years will probably add 12 to 1.5 billion new mobile internet users. That means mobile internet users have changed, devices have changed, the use of network services have also changed, such as the network from 3G to 4G, the next 500 mobile phone may also be a 4 nuclear screen mobile phone, a variety of applications, the whole market is facing the process of focus on the purchase, so the next three years is still very big, of course, the challenge is great.

The challenge is mainly embodied in the industry, one of which is that Cross-border will become more frequent and will be integrated on a cross-border basis.

App attention to those installed capacity and active users, all can be summed up for the user scale, the core competitiveness of the Internet or fall on the user scale, of course, in the new era of mature mobile internet, the same is the user first.

A few days ago, because of a mail from Ma Yun, the company's people are still hooking up with people outside the factory, and today to see the information, learned that the current user limit is 6,000, in this era, the user scale is large enough, you must be able to make money because, people in the, demand will come out, If you can find people's needs, then you can start to make money, users and traffic scale, in order to absorb the industrial chain upstream or downstream, rich platform products and applications, enhance user experience, enhance user viscosity, and form a virtuous circle. But for the exchange, I really think that is not the case, the user volume is not important, but the user's quality and the size of the user branch, this is what I think is the goal of intercourse. Ding Lei said: Micro-letter is 5 points, MO 4 points, easy letter 3 points, between negative points. What would you say?

Large scale is not necessarily will succeed, just as why Ma Yun proposed small and beautiful electric dealers also have a certain want corresponding effect, but not exactly the same, so this is the difference between big and small, electricity business operation of the idea that the problem will fall to the cost control, many times the enterprise will enter a scale operation of the misunderstanding, Causes the enterprise to do the scale economy or the form attention.

A lot of mobile Internet enterprises only the number of users, regardless of the quality of users, some enterprises to obtain the user size and take free or reward the way to impact product users, in this enterprise is the root of the situation, the opposite of this kind of prosperity under the illusion, to a certain extent above made decisions and plans are not grounded gas, So it will go into a vicious circle under the environment.

Weibo can be said to be a case, but it is not under this framework, "silent User" and "zombie user" is actually the user's demand on the production of products, but also under the human nature to promote a quantification of things, in fact, I am also more curious, why the microblogging will tolerate a large number of fans to brush the existence of users, This is like "a mouse excrement bad porridge" feeling, if the original in the user quality and the threshold above have certain grasp, now Weibo will not be reduced to Ali acquisition, and become an accessory.

Mobile internet age, remove the user, then is the product first, like in the content marketing era, only in the quality of the content is still the most important, rather than you to brush exposure and browsing volume, good content will walk, and the product is not, yes: products for the king. After a good product, we need to understand the depth of the user, in fact, this survey can be said to be the product before and after the product. Now the main mobile internet users still in the 85 and after the inside, this is the mainstream of society, the growth of the environment and the predecessors significantly different, of course, including you, and now a generation, is a one-year feeling, not three-year, five-year generation.

The material demand, the joyful standard, the consumption question, the individuality appeal, the entertainment essence, the mainstream fundamental and so on all is becomes now the mobile Internet profit point.

The reason behind this is that now the new user is basically 85 after the, the majority of users every day on the Internet, the user is the largest users have a sense of independence, now is what users need what you provide, is the concept of C2B. So the era of user sovereignty is gradually approaching. This has led to huge changes in the entire market. What do these users need? I think that whatever the hardware, software or whatever, eventually all products are services.

Look at the survey report:

1, the age structure of the users surveyed, mainly from 19 to 30 years old.

2, 34.5% of users said they have 2 or more than 2 mobile phones.

3, 3/4 users are using smartphones, 1/4 users use touchscreen phones, Symbian systems still dominate-47.02%, Android 23.22,ios accounted for 3.64%.

4, 1/10 of heavy mobile phone users, the use of mobile phones more than 8 hours a day, mobile phones in their lives occupy 1/3 of the time.

5, more than half of the users said that with the increase in their use of mobile phones, the time to use the computer decreased.

6, 13.7 of users will save their mobile files to the cloud, more users are kept in the local, and even do not know what the cloud storage.

7, 1/3 of users in mobile phones tend to play a stand-alone game, there are 1/3 users said not to play the game.

8, 40% of the users, more than 1 months did not download the app, only 6.6% of users download the app every day.

9. Where do users get new applications? More than half of them are via recommended platforms or Third-party app stores.

10. Finally, with an irrelevant survey, 12% of users said they spent half the day working on social networks. Are you one of them?