How much do you really know about online marketing?

Network Marketing (line Marketing or e-marketing) is based on the international Internet, using digital information and http://www.aliyun.com/zixun/aggregation/13145.html " > The interaction of Network media to assist the realization of marketing goals a new marketing approach. Weiber that the most intuitive understanding of network marketing is customer-centric, network-oriented, in order to achieve the purpose of a series of enterprise activities.

1, the broad sense of network marketing

Network marketing concept of synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on. These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities.

The network marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

2, the narrow sense of network marketing

The narrow sense of network marketing refers to organizations or individuals based on open and convenient internet, products, services to do a series of business activities, so as to meet organizational or personal needs of the whole process. Network Marketing is a new type of business marketing model.

3, the popular definition of network marketing: Internet as a means of marketing activities, that is, the Internet as a tool to create sales atmosphere activities.

Network Marketing is not online sales: Sales are marketing to a certain stage of the product, sales are the results, marketing is the process, online marketing means not only rely on the Internet, traditional television, outdoor advertising, leaflets can also. 2, Network marketing is not limited to the Internet: A complete network marketing program, in addition to doing online promotion, it is necessary to use traditional methods to promote offline. This can be understood as the marketing of the network itself, like advertising ads.

To carry out online marketing, you can learn from the "network Marketing" four words, the most basic to the Internet. There are two ways to surf the Internet: first, online search for people on the Internet and email communications. Second, put their own information on the network, so that others can be consulted. In fact, as long as the use of one of the two kinds of network marketing can be carried out. But the latter has its own website to show the strength and depth of business information than the former strong.

Want to do a good job of network marketing has two major regions: Network Marketing Communications and web site promotion.

In the process of marketing communication, the audience that the merchant wants to guide is its communication target. Once this goal is determined, any marketing tactics can not be planned to leave this goal, otherwise the spread will be because of "medicine is not symptomatic" and lead to the weakening of effectiveness. Marketing on the internet also cannot leave the core of pre-set communication goals.

When a new site was born, no one came to see, no good content is known, it becomes rubbish. Communication can not reach the audience, network marketing can not talk about. Therefore, the propaganda web site is the important prerequisite to carry out the network marketing.

For an enterprise, the Internet is just a link in the overall marketing plan. If you can use the Internet to achieve the overall marketing design and arrangements stipulated in the task, is very successful network marketing, network Marketing will also be with the application of the Internet continues to deepen and increasingly develop.

As our network marketers to really consider the needs of users, protect the interests of users, this is my responsibility.