How much does the Enterprise Network Marketing website build know?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

More than two years of site construction and network project planning business practice, we increasingly feel that the company's Web site construction confusion. Enterprise website is the image of modern enterprise, many enterprises recognize the importance of e-commerce and development trends, but the enterprise Web site so that enterprises are full of more confusion, the site has been built, the purpose is not achieved, in this, we together to explore the role of corporate web site in E-commerce, and how to build a website to improve the volume of online business.

Many enterprises in the site after the construction, feel the site almost no role, and blindly through search engines such as Baidu, expect traffic to drive online transactions, but in the increase in site clicks, the cost of huge, e-commerce still effect is very little. Then E-commerce is really unreachable, or the future of pets. With this problem, we analyze the background of the corporate Web site: 1, enterprises for the requirements of the site generally stay in the site's aesthetic, animation effect, 2, the enterprise requirements of low prices, but also to ensure the basic site function; 3, lack of in-depth thinking of the site, no system, the site responsible for the feeling to ask, or commissioned by the network company, the network company how to do it; 4, the website construction does not have the effective combination enterprise's business development condition and the development pattern, 5, the website operation target is not clear and so on.

Then the basis of E-commerce or should return to the website platform, as the main function of the enterprise website and the goal is based on how to achieve the purpose of transactions, supplemented by corporate image display. As a corporate website can achieve effective network marketing, the first need for High-quality site, the second need for effective promotion of the site. Baidu is the best, the largest flow of search tools, but can assume their own corporate website to promote the need for professional analysis and perspective understanding, Baidu is only a network to promote an effective tool, if there is no website Platform Foundation and other network promotion tools, business E-commerce can be said to be the worst. So how to improve the effect of network marketing and how to achieve the purpose of website construction, we have to answer 2 questions:

First, how to build a high-quality website, become the cornerstone of network marketing?

1, the website is not the luxury of the page construction, more important is how to attract customers willing and carefully understand the site information. Many enterprises do Web sites to the website of the art of luxury, animation unique for the evaluation of good and bad standards, and did not grasp the essence of the site; 2, site lack of standing eyes, like the text of the article, Song of the song Eye, like the song has a universal group can remember and hum the words, so that viewers see the site was suddenly attracted; 3, The site belongs to the profile site, there is no readability of content, more sites we see is the introduction of enterprises, contact information, product introduction, such as process-style boring introduction, lack of service awareness, with sales method is pure product-style direct sales, now sales more pay attention to service-type sales, demand-oriented sales, The website's section must embody the service customer's consciousness, to solve the embodiment of customer problems; 4, the website lacks the interaction, the customer is interested in the product, if does not have the interactive function which communicates in time, will lose many practical significance; 5, the transaction function, many website's transaction function manifests in the order leaves the information, as the business website, It is best to achieve online order payment; 6, the website lacks the customer data management function, the customer management information system is the market personnel completes the sale premise, does not have the customer effective management, will lose more customers. Of course, as an enterprise Web site to achieve the purpose of network marketing, the details of things are many, such as the site's message system, statistical systems, research systems, regular activities and support. To do these things well, it can be said that the foundation of website transaction has been formed.

Second, how to effectively network publicity and promotion?

1, betting a network of forms of publicity is now the corporate website propaganda error understanding, e-commerce is a system engineering, network promotion is an important means of support, relying solely on Baidu search, through not scientific, professional website traffic to ensure that the understanding of website transactions is one-sided; 2, network promotion to effectively combine network operation means, Promotion is systematic, scientific, but also to ensure that all promotion and business plan convergence, do a good job of network promotion planning and planning.

To realize the enterprise electronic commerce grasps the website construction in the website plan, the design specialized, the system, the science, again through the network promotion accurate localization as well as the multi-angle, must build the enterprise network Marketing new situation, the electronic commerce will not be the smoke and mirrors.