How much does the webmaster know about the inner chain construction of the anchor text inside the station

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Site keyword ranking is mainly rely on a strong anchor text link to complete, for search engines and user friendly experience, the effect of anchor text may be the best in several forms of link. Anchor text in the station can not only improve the ranking of keywords, but also improve the user experience of the site, webmaster to the importance of the anchor text link building know how much, anchor text to how the layout is correct?

Avoid wrong anchor text construction

Webmaster in order to improve the density of keywords in the page, will use the keyword anchor text within the link to the corresponding page, improve the page in the weight of the whole station. A large number of anchor text linked to the page, the spider will think that such a page is an important page, and give a certain weight value. This kind of anchor text construction can improve the weight of the page, but often the webmaster will appear the wrong link method, in the same page using different keywords linked to the same page, this is the wrong anchor text construction, spiders can not judge that keyword is the main keyword, easy to cause the weight of the page dispersed, Or spiders think it is a cheat link. For example, the article content page appears keyword 1, keyword 2, and at the same time link to the home page, the webmaster may want to increase the weight of 2 keywords at the same time, so the anchor text construction is not recognized, the webmaster to avoid the wrong anchor text construction methods.

Cleverly reduce the keyword anchor text density

Reasonable anchor text layout is an important way to improve the internal structure of the site, anchor text layout will often lead to a high density of keywords in the page, especially in the navigation system, anchor text will appear frequently, and will lead to the accumulation of keywords, to solve this phenomenon is relatively simple. The anchor text in the navigation system can be varied, such as the use of "website optimization" in the top navigation, the layout of the other places on the home page and can be used "SEO optimization", these details of the changes are generally webmaster will not notice, such a revision will not change the theme of the site, but will not affect the site's user experience, Then you can reduce the accumulation of keywords to repeat the phenomenon, reduce the layout density of keywords.

Improve the diversity of anchor text

Site to optimize the keyword may be a variety of, then the layout of the anchor text also needs to be diverse, the variety of anchor text layout can allow the site to get more long tail keyword, perhaps these long tail keyword can also bring accurate traffic to the site. As the second said the anchor text changes, relevance anchor text changes to the classification page, you can add more different keyword import flow. You can build multiple anchor text on the same page, but don't link to the same page at the same time, different keywords link to the corresponding page, the actual link to the page is related to the export link, or can help users understand more content links. A variety of anchor text construction to get more browsing, users can read more page content, spiders can be more in-depth crawl page.

Avoid anchor text cheating optimization

Since the introduction of the green Luo Baidu algorithm, anchor text outside the chain of construction also become one of the cheat link, a large number of use of false anchor text will be Baidu's right to reduce processing, anchor text relevance to become a webmaster to pay attention to the problem. Anchor text links to integrate into the relevant content, a keyword-related articles in the uniform distribution of anchor text links more than isolated recognition degree. When doing the anchor text, if all anchor text links are the same text this is not good, search engine is easy to think that this is cheating. You can use long tail words with the main word to do it appropriately. At the same time, the post in the station has a lot of anchor text pointing to the home page, or stand outside the article has a large number of anchor text outside the chain point to your site, in order to avoid the suspicion of doing anchor text, it is necessary to the anchor text dilution, then you can appropriately add a few anchor text to your blog or other large sites.

http://www.tuhuiguoji.com/International (see article) concludes that anchor text links play a vital role in our optimization process, and we should not overlook the details of their use. And there are a lot of details need our attention, only a reasonable deal with these details to make our site optimization to improve.