How much imagination does the combination of sound and picture have? "Spit Crow."

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In the present photo exchange, light blueprint, point praise, perfunctory comments, has been unable to meet the increasing user's desire to express. The user's desire for expression needs to be rendered in the extreme, one of which is the barrage. There used to be a movie theater because of the performance of the play screen is too gentle to get users "not enough of the insane, the barrage is a paste full of a face" of the difference.

At the beginning of the December, the "Spit Raven" was the lunatic spot where the face was caught. And the face of the barrage is not text, is speech. The user can leave a message with a voice after the Raven has uploaded the picture, and the voice will automatically turn into text. Look at the picture can be left on the map with the voice of the comments, each spit can become an ugly small icon, as long as the click of a small icon can be received to hear the corresponding voice. Also, the small icon can be placed in accordance with the wishes of the slot to the image of any location, the original painting two times to modify graffiti. At present, the Crow has been on the line of several sets of different voice slot icon, the future will have more icons. In the upcoming 2.0 version, Jay will also add more sound effects, movie lines of the actor soundtrack and other sound elements.

In fact, the mobile social products in the spit is not new, "trough factory" is not it. Raven and the trough factory in people's social needs is to walk a line: Let friends to spit out the groove, enjoy the tease, but the crow with a voice instead of words. The same is labeled on the screen, and "nice" satisfies the other social needs of people: Sun. and the social product of the combination of pictures and sounds is not the first one, such as the hit. But the social nature of the snap is weaker, and now it is weakening the element of the picture, some of the trend of the radio. In Yang Jing, one of the founders of the Raven, Sound is an easily overlooked expression, but interacting with pictures creates new ways to play.

First of all, sound has a strong ability to carry information. As far as my own experience is concerned, in a picture that already has a lot of information, if you put on a full screen of the barrage, the eyes of everyone is a great test. While the sound can not squeeze the screen, but also carry more information than the text.

Second, compared to the screen, the sound is a passive reception of information, the attention of the less occupied. Because of this, Yang Jing wants to liberate people's attention from the screen by sound, even when they are getting information, they can not stare at the phone screen.

This sounds a little abstract, Yang Jing gave me an example. If you want to share a comic book with a friend and want to comment on something, you can play "dot" in different positions on the screen, and at this point, enter a short paragraph to express your thoughts. In this way, the information of this cartoon becomes rich, not only the destruction of the picture is very small, but also to the attention of people's occupation is relatively light. In fact, this way of information transmission can be used in many applications, such as tourist attractions of the tour map.

So, compared to socializing, Jay will be more emphasis on tool attributes in the future. Yang Jing said, the hope uses the voice to solve some uses the picture, the word solves the bad question. In different application scenarios, people can create basic cognition through the screen, and then get more information through the sound to liberate people's eyes.

To my surprise, the founding team of a spit-and-spit-filled product came from the traditional inner media of Hunan radio. As we all know, the traditional media transformation of new media, or internal incubation of new media products have been very difficult, so I also talked to Yang Jing talk about this topic.

"Most traditional media are too narcissistic to escape their egos," he said. I agree with Yang Jing. At present, the traditional media to do new media products of the basic ideas are "to translate the existing content to the new media," that is, the new media products as their content to spread an extension of the channel. In fact, this is very good understanding, the media's expertise is to do content, and in doing internal innovation, naturally will think of the "advantages of translation" of the idea to do. This is what traditional media has been thinking for years: I present to you what I am good at, not what you really need.

Yang Jing expressed great gratitude for the "letting Go" of Hunan radio. But is there any interaction and cooperation between the raven and the contents of Hunan radio? Yang Jing said, maybe later. "Let them be free, at least I don't want to tie them together when the product is born." ”