How much investment does the enterprise need to carry out network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do the website more than 10 years, for how many enterprise service, has not remembered clearly, but the memory enterprise can produce the benefit to be very small, succeeds or is unsuccessful, actually only sees a little, is your investment.

Investment is more than money, and the boss's attention, whether projected here, he did not have some enthusiasm to come here.

Listen to Changsha four star environmental protection boss lectures, in order to do network marketing, he set up four companies, built eight or nine websites, in Baidu, Google, 360 and other search engines opened seven or eight accounts, according to his complaint, in the network to promote the expenditure, a year two hundred thousand or three hundred thousand always have (excluding offline expenses, personnel wages, etc.), But his earnings were last year's 407 single, and we roughly calculated that Conservative 20 million of the network sales performance.

In his words, build a website, start network Marketing, it is equivalent to open a new store, a new company, you can not do it attentively, can not invest it?

But many companies are still thinking, I only spend one thousand or two thousand dollars to do a website, hanging there, to show the customer on the line. This year, in addition to wasting resources, a customer did not bring, so he more doubt the role of the Internet, the site is more deserted.

When I was talking to clients about other clients, he said "telling stories" and listening to too many "stories", why is it that others ' success is only a "story" to him? Is this ostrich mentality, self-deception from people? Don't you want to be the story of someone else's word of mouth?

Network marketing is not to do so, but also need input, only investment can produce a big return. You just want 1000 dollars to do a Web site, then do not expect to bring 100,000 of the business.

So we roughly estimate how much input the Internet marketing needs:

The cost of building a Web-marketing website. Marketing-type Site I think there are two characteristics: first, to meet the user's browsing habits, with ease of use, practical, user-friendly features, people look comfortable, will consult, before the order. Some companies do not update the site for six months, even a phone is not easy to find, online customer service is not, who will be laborious to buy your services or products? The second is to facilitate the search engine collection, which belongs to the category of search engine optimization, the goal is to do keyword ranking.

Some customers always ask, why do they give me 1000 yuan to do a website, why you want 5000 yuan to do a website. This is like recruiting, 1000 dollars is a high school salary, you can let the doctor 1000 yuan salary with you? Even in high school, if he has talent, 1000 bucks won't do it, right? The construction of the enterprise website, say simple also simple, say complex also complex, a half day design of the first page list inside page, A production staff half a day cut into HTML pages, a programmer half a day to set the program, you can. But what if a serious and responsible company does it? He will analyze your company's business, your industry characteristics, your product characteristics, will be based on a variety of analysis results to plan your site, he will discuss with you analysis, and even argue with you (because they want to do the site for your customers, not for you or your boss), Finally make a marketing-oriented web site planning, then deliver the art design, the production staff will be based on SEO principles to cut into the HTML page (at this point, maybe two of the same page, the code is different), and then programmers put on the program, they will help you enrich the information, set the title, keywords, description, inner chain and so on. How would the cost of these two approaches be the same? How does the charge go the same way? The former is designed completely according to your intention of the site, all the work is just to complete your site, so that the Web site to do so to put online how can it be effective?

In Jinan, I personally think that if you can do their due diligence for the enterprise to make a standardized marketing-oriented website, the ordinary enterprise station costs should be more than 5000, at least not less than 3000. Below this number, I would like to build a station company just to build your station, a lot of network marketing aspects of things, he will not tell you, will not give you do, who will not add additional costs for customer service, anyway you do not understand.

Staff costs: Changsha four-star environmental protection Mister said there is no special staff to maintain the site, are all posts of staff conducive to full-time work outside the time to do. This approach may not be, but many companies do not: first, the people in every post will do the same, which is equivalent to increasing their extra workload, whether we can accept, how to ensure that they are not to deal with the job, this need to solve; second, how to let each employee understand the operation of network marketing process, or understand a certain aspect, This is a problem; third, whether other people can have time to do this thing, if all busy, may put down this aspect of work, then your network marketing on the pause, no continuity, how to succeed? So I personally recommend or recruit full-time staff, he must understand the network marketing operation process, he should be active, diligent, He must have a certain writing skills, write soft wen effortless ... In Jinan, such a person's minimum monthly wage should be 2000, skilled should be more than 2500, then 1 employees a year is 24,000 yuan to 30,000 yuan. (Salary for personal reference to peer estimates)

Promotional costs: We go to most websites to send information, are free of charge, but if you find a portal station, industry Web site to soft text, it costs, less likely 231, more than hundreds of dollars an article; If you do seo, improve keyword ranking, simple hair free outside the chain is difficult to do, but also need to buy some high quality outside the chain , which also costs money. If companies do not know how to do rankings, you can entrust outsourcing. Then a keyword 1000 yuan a month is not much, a year down about 12,000 yuan.

Bidding rankings: Here only to discuss Baidu bidding rankings, about his false clicks, the customer's waste of money has been questioned, but there are still countless enterprises are doing, explain what? Bidding rankings have effect. For the keyword competition is intense, may do the bidding rank, the account opening need 6600 yuan. If we set a cost of 50 dollars a day, then each month is 1500 yuan, a year down 18,000 yuan. Of course, the price is changing at any time, so there should be a person responsible for, now many enterprises have set up the position of the auction Commissioner, if your company is small, you can arrange this work to the website promotion personnel to do.

There are other related projects or fees, for the moment does not calculate, if the enterprise scale, capital is abundant, may recruit several network marketing personnel, go to the portal station or some industry station to advertise, make the paying member, these questions concrete analysis. Yesterday to help a customer inquiry, a domestic large portal home full screen advertising, 1-hour price is 600,000. If you have the strength to do, then do not have to read this article, hehe.

At the end of the summary, if you want to make a good website, then start the network marketing, the basic cost is: The construction station cost 5000+1 a full-time staff annual salary 24000, the cost is about 29000 yuan; If you want to do 1 keyword rankings, increase 12000 yuan (UP), if you still want to do Baidu bidding, The expenditure will be increased by 18000 yuan, so that a total of 59000 yuan.

As for office costs, the cost of hardware and software is not included.

Some enterprises may feel that fifty thousand or sixty thousand Yuan is also a lot of money, it is better to put it, in fact, the opportunity to let go, you can get the proceeds, it is so put away.

Changsha four-star year investment two hundred thousand or three hundred thousand, network sales 20 million, like a "story", and in Hunan, relatively far, that say a few examples of Jinan:

A customer, education and training industry, I heard that the competitor B Enterprise Outsourcing Network Marketing to a company, the annual expenditure of 300,000, six months after the network sales reached five hundred thousand or six hundred thousand per month; so also the operation, and quickly found a team work, began to pay 90,000, after a few months, 2013 winter vacation network sales estimated also over 500,000, Weekdays are less, about 100,000.

C Customers, domestic industry, began to do labor export, after doing domestic training, then do the nursery, each project has an independent site, he never told me the benefits of the network, but from his every on a project, do a website, and constantly update the promotion to see, no benefit, will not do so.

D customers, toiletries, very ashamed at that time to design the site is that they refer to a station to do, that style I have always felt ugly, the customer did a period of optimization, and then do Baidu bidding rankings, 90% of the performance is online.

E, is a friend, the company in Jinan office, annual sales of 200 million, network sales accounted for 30%.

Network marketing is really can bring benefits, perhaps this benefit will be big unexpected, but the prerequisite is that you have enough investment, not only money, but also need to put your attention, your energy to do. This article by Jinan Extension Easy Information Technology Co., Ltd. (Network marketing www.tuoee.com) original, all the above data are estimated, imprecise data, used to illustrate the facts. Another, enterprise network marketing is a big proposition, different enterprises need according to different circumstances to develop network marketing strategy, specific problems specific analysis, the expenditure budget involved in this article is for reference only. Also welcome to join Shandong Network Marketing Group (14082855) to Exchange.