How much of your site traffic comes from underground social networking sites?

Editor: Author Markig (Alexis C. Madrigal) in the article, social networking sites are actually divided into what we can see, such as Facebook, and "underground social networking Sites", and the network traffic created by these underground social networking sites is not recorded in the flow analysis software, such as information, e-mail. How does this affect Internet marketing? Let's hear him out.

Briefly explain the history of social networking sites that are well known: when the internet just started, the top of the web was connected to each other, and then the web crawler appeared to help users find the information they wanted, and in about 2003 years, social networking sites were Crawler, so that all the users were close together, such as Facebook, Myspace, Twitter, and so on, are the online histories that most people perceive.

Traffic Analysis software provides limited information and you must begin to understand: Underground social networking sites

When it comes to networks and social networking sites, it's about marketing, network traffic, and so on, but I'm here to share one thing: network data can actually provide very limited information.

Most of what we find out from the data is where visitors come from. To know whether a visitor is connected to his or her site from Facebook, simply check the background of the site, and then the site can post a piece of data that says, "this site has 1 million visitors from Facebook last month, and so on." But there are always exceptions, and many times there is no data for reference, just as there is a sudden visit outside, and the owner doesn't know where he is from, mostly emails, instant messages, mobile apps, or https://from a security website.

In such cases, the analysis software is useless, because it is impossible to trace, and can not provide a valid record, and this type of traffic I call "underground social networking site." Most of them are identified by the analysis system as "direct link", "Input url", "Bookmark" and so on, meaning that these users are not directly in the browser to enter the Web site, or from the e-mail link, or from the "my favorite" point to select the bookmark to enter the site. But the actual situation is more trivial and complex than these, such as attaching links from a newsletter, choosing from a large list of websites, or maybe my dad passed it along.

Web traffic isn't all about Facebook's social networking platform.

In any case, most people today still believe that "social networking media equals the full picture of the social network", and many people think that the total flow of Web sites is the same as the traffic from social networks; Perhaps everyone lives in a world full of Facebook and Twitter, forgetting that there are other sharing channels. Of course, although I have a 19 90 years of residence time, everyone will have their own arguments and supporting materials, but I will not take my own home story to try to shake the current social network.

But then I found out that I was not wrong, and one day we were meeting with the network traffic analysis company Chartbeat, which was a great company, and a lot of the media fanatics liked it and I liked it. They come up with a statistic that divides the untraceable site visitors into two categories:

First, go directly to the homepage, such as techorange.com, or enter the classified items, such as techorange.com/category/interview-and-people/

Second, arbitrary access to any page within the site, that is, any article.

Just imagine, no one will enter a long list of web sites in the browser, must be through the link to enter the site; When I see such statistics, the heart of one quake, because this is indeed enough to be a "underground social networking site" statistics.

The following chart shows the huge impact of the "underground social networking site" on the Atlantic Monthly website:

FB brings 20% traffic to your site, while underground social networking sites bring in: 70%

All the well-known social networking sites add up to 43.5% of total traffic, but the "underground social networking Sites" account for 56.5%, equivalent to 2.5 times times the number of Facebook-linked people; These numbers may change, but there is no denying that "underground social networking Sites" is absolutely the highest influence.

I later sought chartbeat to verify that the information presented was not limited to the Atlantic Monthly website; Sure enough, Chartbeat's comprehensive statistics for several of his own clients show that almost 69% of the web traffic comes from "underground social networking Sites", while Facebook accounts for only 20 %,twitter accounted for 6%.

Such statistical data can boil down to the following three different conclusions:

1. The content of the website is kingly

For Web sites, many sites have built social networks and fans, but don't know that they account for about 30% of the site's traffic. Excessive study of marketing practices is absolutely not workable, the focus is still to be placed on the site itself, if there is no enrichment, fun, depth, attractive content, and then how to manipulate marketing practices, for the overall flow has no absolute influence.

2. Social networking site is a stage

For users, when they used to share things on the web, email, chat rooms, and not many viewers, we now share content on social networking sites and become a show. Whether it's sharing dynamics, photos, anecdotes, ideas, almost all can be seen, searched, and shared through the link to others, and through these sharing, the flow of information stored in the background, like a person on the Internet to create a identity, there are pictures, stories, ideas, become actors on the stage, And the audience will respond according to the performance.

3. Social networking activities are not limited to the web

Although social networking was emerging from the beginning of the 21st century, but in essence, a lot of the original habits from outside the network to bring the network, such as exchange of information, sharing links, the transfer of information, such as the "network" before the concept of the emergence of the social network just to bring the original social networking activities to the network.

Any sharing on the social networking platform is an increase in the involvement of "underground social networking Sites"

On the whole, what we do on social networking sites may not be the same as we think, and we thought we could share by exposure, but if so, we don't need social networks to do it, and millions of people are sharing it.

In fact, what we do on social networking sites is "exposure" and a "show", and the effect is not simply "sharing", but silently affecting "underground social networking Sites".

This is what we want to achieve with social networking sites, but often we just feel like we're sharing.